Thu.Mar 20, 2025

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Customer Insights Framework: A Step-by-Step Guide to Customer Understanding

Thematic

Imagine launching a new product feature based on a hunch—only to find out customers don’t care about it. Or spending months refining a service only to see your customer satisfaction scores plummet. This happens when businesses make decisions without considering customer insights. These days, companies can’t afford to rely on assumptions.

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10 Tools and Techniques for Setting Up a High-Performance Call Center

CSM Magazine

Better customer service, more efficient operations, and increased business growth? A call center can help you achieve all three. A well-established call center ensures efficient communication with customers, creates satisfaction through quick issue resolution, and boosts overall productivity. However, effective setup requires careful planning, budgeting, and the right tools.

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7 Ways Text Analytics Helps in Product Development

Thematic

Ever wonder how some companies always seem to get their product updates just right ? It’s not luck—it’s text analytics. Every day, customers leave a trail of feedback in online reviews, social media posts, and surveys. However, hidden there are insights for product development. But as research shows “80% of organizational data is in unstructured text format…much of it goes unanalyzed, despite containing valuable insights that could significantly improve busines

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Fintech’s Role in Enhancing Customer Experience

CSM Magazine

Technology has reshaped the way people manage their finances. Tasks that once required a trip to the bank can now be completed in seconds from a phone or computer. Payments, loans, investments, and customer support have all moved online, creating a demand for faster transactions, stronger security, and services tailored to individual needs. The way companies handle these advancements will determine how well they meet customer expectations in an industry that is evolving faster than ever.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics

Thematic

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table. Customer feedback used to be a puzzle—scattered across surveys, support tickets, and social media.

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How AI Text Analytics Enhances Customer Service: A Comprehensive Guide

Thematic

Ever felt frustrated after contacting customer service and getting no real help? You’re not alone. Businesses today receive huge volumes of customer feedback—from emails and chats to surveys and reviews. But how do they make sense of all that data? Text analytics. What is text analytics ? Simply put, it’s about digging into unstructured feedback to uncover meaningful insights that improve customer service.

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In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Forrester's Customer Insights

Todays dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, well show you how.

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Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning

Gartner predicts that by 2027, 40% of generative AI solutions will be multimodal (text, image, audio and video) by 2027, up from 1% in 2023. The McKinsey 2023 State of AI Report identifies data management as a major obstacle to AI adoption and scaling. Enterprises generate massive volumes of unstructured data, from legal contracts to customer interactions, yet extracting meaningful insights remains a challenge.

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WAFs Are Now The Center Of Application Protection Suites

Forrester's Customer Insights

Although not a new technology by any stretch, web application firewall (WAF) solutions continue their evolution. Today, WAF solutions are cloud-based and protect applications and APIs in hybrid and multicloud environments.

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Future-Proof IT: Cost-Saving Strategies Every IT Leader Needs in 2025

With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.

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Streamline AWS resource troubleshooting with Amazon Bedrock Agents and AWS Support Automation Workflows

AWS Machine Learning

As AWS environments grow in complexity, troubleshooting issues with resources can become a daunting task. Manually investigating and resolving problems can be time-consuming and error-prone, especially when dealing with intricate systems. Fortunately, AWS provides a powerful tool called AWS Support Automation Workflows , which is a collection of curated AWS Systems Manager self-service automation runbooks.

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Lesson #30 Revisited: Closing the Loop on Alerts—Has AI Changed This?

PeopleMetrics

Closing the loop on customer alerts is one of the most fundamental aspects of an effective VoC program. It provides immediate ROI, reduces churn, and strengthens relationships. But despite all the advancements in AI, this is one area where technology hasnt dramatically changed the core principles of closing the loop. The Basics Havent Changed The concept of closing the loop has remained the same for years.

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Create generative AI agents that interact with your companies’ systems in a few clicks using Amazon Bedrock in Amazon SageMaker Unified Studio

AWS Machine Learning

Today we are announcing that general availability of Amazon Bedrock in Amazon SageMaker Unified Studio. Companies of all sizes face mounting pressure to operate efficiently as they manage growing volumes of data, systems, and customer interactions. Manual processes and fragmented information sources can create bottlenecks and slow decision-making, limiting teams from focusing on higher-value work.

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How Resource Management Can Help Organisations Reduce Workforce Burnout and Turnover

CSM Magazine

Burnout and high staff turnover arent just HR problems. Theyre warning signs that something deeper is wrong. If a business is struggling with constant resignations, stretched-thin employees, and declining morale, its not just bad luck. Its a systemic issue, and one that wont fix itself. Yet, so many companies still operate under the assumption that stress is just part of the job.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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196: Navigating Price vs Quality in Service

The DiJulius Group

In this episode of the Customer Service Revolution podcast, John DiJulius and Denise Thompson explore the critical aspects of customer experience, emphasizing the importance of value over price, the role of personalization, and the need for businesses to create a culture of service excellence. They discuss various case studies, including airlines and Starbucks, to illustrate.

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How Nando’s and The Midcounties Co-operative Used Rotageek to Improve Workforce Scheduling

CSM Magazine

Nandos and The Midcounties Co-operative have taken a major step forward in workforce management by partnering with Rotageeks workforce scheduling platform. With businesses in the restaurant and retail sectors facing more complex demands, both organisations turned to Rotageek to help them improve their scheduling efficiency. During a recent joint panel discussion, leaders from both businesses shared their experiences implementing the workforce management solution.

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It’s Not Your Automation, It’s Your Change Management

Forrester's Customer Insights

Change isn’t just hard it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automations pace of change that is coming, you’re already behind.

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Asure’s approach to enhancing their call center experience using generative AI and Amazon Q in Quicksight

AWS Machine Learning

Asure , a company of over 600 employees, is a leading provider of cloud-based workforce management solutions designed to help small and midsized businesses streamline payroll and human resources (HR) operations and ensure compliance. Their offerings include a comprehensive suite of human capital management (HCM) solutions for payroll and tax, HR compliance services, time tracking, 401(k) plans, and more.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.