Tue.Apr 09, 2024

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Unplugging to Connect: How Community Impacts Your Business

Gainsight

Loneliness continues to be a rising epidemic in our society. The cure for this is community. Our mission is to create a thriving culture of community within the technology space. We do this through Pulse events and wanted to create this with our Community Unplugged event. Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections with the people who buy their products and services.

B2C 296
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How to Delete a Facebook Page and Protect Your Brand Reputation

InMoment XI

Facebook is one of the most widely used social media marketing tools today. However, there may be instances where your business must learn how to delete a Facebook Page in order to protect your brand reputation. Here are some of the common reasons why a business might want to delete their Facebook Page: Rebranding: Your company is undergoing a rebranding process and you’d like to start fresh with a brand new Facebook Business Page.

Brands 195
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[Experience Action Podcast] Customer-Facing Employees and CX Buy-In

Experience Investigators by 360Connext

Unlock the full potential of your customer-facing team and watch your customer satisfaction soar! Let’s transform the frontline of your business into a powerhouse for customer loyalty. On this episode of the Experience Action Podcast, we’re tackling a golden question: How do we get our customer-facing employees just as invested in the customer experience as we are?

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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This Customer Could Ruin Your Business

ShepHyken

What if I told you that a satisfied customer could ruin your business? Most people think satisfied customers are happy and will come back. At least, it appears that way. Many years ago, I used to begin my customer service keynote speeches with a question: By a show of hands, how many of you believe it’s important to satisfy your customers? As you might imagine, just about everyone raised their hand.

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Supercharge Your Service Experience with Visuals for Maximum Impact

TechSee

In the world of customer service and technical support, a significant challenge often goes unaddressed: the visual gap. This gap represents the disconnect between customers and service agents, where words fail to convey the full picture of an issue or solution. Without visual assistance, customers struggle to describe technical problems or product statuses, and agents are left to navigate these challenges “blind” without seeing the actual issue.

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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? Our CS and sales experts say, “Neither.” Chris Dishman , SVP of Customer Success for Totango & Catalyst, hosted a roundtable discussion with industry leaders, including Rashmi Chari , Head of Global Customer Success for ThousandEyes, Kevin McIntyre , Chief Revenue Officer for Dealfront, and Madelyn DePrey , VP of Customer Success for Aircall.

Sales 114
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Supercharge Your Service Experience with Visuals for Maximum Impact

TechSee

In the world of customer service and technical support, a significant challenge often goes unaddressed: the visual gap. This gap represents the disconnect between customers and service agents, where words fail to convey the full picture of an issue or solution. Without visual assistance, customers struggle to describe technical problems or product statuses, and agents are left to navigate these challenges “blind” without seeing the actual issue.

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Customer Complaints: The Sound of Silence in Corporate Communication

The DiJulius Group

Years ago, one study revealed that customers would rather go to the dentist instead of calling a company’s contact center. Big corporations have now solved that issue by making it virtually impossible to contact them. A new study sheds light on a significant obstacle: the absence of a contact phone number on the homepage of. Read Full Article The post Customer Complaints: The Sound of Silence in Corporate Communication appeared first on The DiJulius Group.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Essential Tools for Remote Customer Support Agents

CSM Magazine

Remote work has become the new norm in various industries, and customer support teams are no exception. In this seismic shift, technology plays the central role, effectively bridging the gap between home offices and clients. Here we focus on two major tech tools that are reshaping remote customer support: call tracking software and workforce optimization software.

Tools 64
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Top credit union trends: Practical guidance for navigating 2024

West Monroe

Credit unions are uniquely positioned in today’s marketplace. With the ability to focus on the member experience and provide higher interest rates, credit unions can continue providing value despite ongoing uncertainty in the macroenvironment. While this impacts lower net interest margins, it fuels competition against traditional banks and highlights the differing profit pressures that credit unions face.

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The Private Label Revolution: Is Your Brand Ready?

Strativity

The post The Private Label Revolution: Is Your Brand Ready? appeared first on Material.

Brands 52
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Top credit union trends: Practical guidance for navigating 2024

West Monroe

Credit unions are uniquely positioned in today’s marketplace. With the ability to focus on the member experience and provide higher interest rates, credit unions can continue providing value despite ongoing uncertainty in the macroenvironment. While this impacts lower net interest margins, it fuels competition against traditional banks and highlights the differing profit pressures that credit unions face.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Outsourcing Photo Editing: Free Up Time & Elevate Your Photos

Magellan Solutions

Capturing visuals is the new currency, but quality editing is the game-changer. Outsourcing photo editing allows photographers, marketers, and content creators to elevate their visual assets professionally. The stats speak volumes: Those who outsource photo editing see a remarkable 40% boost in profits over those who edit in-house. The quality of your visual content can set you apart from the rest.

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Introduction to Process Mining: Understanding the Basics and Benefits

CSM Magazine

Process mining is a powerful methodology that bridges the gap between theory and practice in software development. By analyzing event logs and extracting valuable insights from real-world processes, process mining enables organizations to optimize their operations, enhance efficiency, and drive continuous improvement. In this article, we explore the fundamentals of process mining and its profound impact on automated testing.

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From Recruitment to Retention: Understanding the Employee Journey 

SurveySensum

Did you know that companies that excel at customer experience have 1.5 times more engaged employees than companies delivering mediocre customer experience? This shows the exceptional impact engaged employees have on customer experience. The higher the employee engagement, the better will be your customer experience and the greater will be the number of happy customers!

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Positive Paths: Achieving Goals with Payday Loan Support

CSM Magazine

Money matters are an integral part of life and achieving our financial goals often requires strategic planning and resources. In some instances, that resource can be as straightforward as a payday loan. Payday loans are short-term loans that come to the rescue when unexpected expenses arise before your next pay check. They offer a viable means to address immediate financial concerns, enabling you to better focus on your bigger goal plans.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Reflections On The Major Themes From Mobile World Congress 2024

Forrester's Customer Insights

In 2024, MWC was about all tech topics, particularly the big themes of AI and APIs, going beyond just telco themes.

Trends 39
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What is Call Center Compliance?

NobelBiz

Call centers play a crucial role in customer service and sales operations. However, in the middle the hustle and bustle of daily operations, it’s essential for call centers to prioritize compliance with various laws and regulations. Failure to do so can lead to severe consequences, including serious fines, legal actions, and reputational damage.

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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester's Customer Insights

Daniel Kahneman was an unlikely economist. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled.

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CMS Demystified: Understanding Components, Types and Selection Criteria

Strativity

Democratized data empowers individuals to think outside the box and drive innovation, identify new market trends, and predict customer behavior.

Trends 52
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Forrester's Customer Insights

High-performance IT is the pursuit of continuously improving business results through technology. But the concept of high-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. And this is where digital sovereignty comes into play.

Meeting 29
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Break Free with Data Democratization

Strativity

The post Break Free with Data Democratization appeared first on Material.

Data 52