Fri.Dec 15, 2023

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer experience is not a fad or a trend or a buzzy phrase. And yet, organizations often treat it like it is. They hang a banner, then ignore it. They announce it as an annual theme, then forget it by February. Or they simply talk about it without actually putting any rigor or discipline or even real goals to it. That’s why the foundational work of defining CX at your organization — through a CX Mission Statement and CX Success Statement — is so critically important to accomplishing real ch

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SMS as Part of Insurance Companies’ Interaction Strategy

SaleMove

Insurance companies are effectively using SMS to send claim status updates, provide billing reminders and re-engage abandoned applications. The post SMS as Part of Insurance Companies’ Interaction Strategy appeared first on Glia Blog | Digital Customer Service Explained.

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Brand Health: What is It and How to Measure It

Brandwatch CX

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.

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Use Amazon DocumentDB to build no-code machine learning solutions in Amazon SageMaker Canvas

AWS Machine Learning

We are excited to announce the launch of Amazon DocumentDB (with MongoDB compatibility) integration with Amazon SageMaker Canvas , allowing Amazon DocumentDB customers to build and use generative AI and machine learning (ML) solutions without writing code. Amazon DocumentDB is a fully managed native JSON document database that makes it straightforward and cost-effective to operate critical document workloads at virtually any scale without managing infrastructure.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Brand Health: What is It and How to Measure It

Brandwatch CX

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.

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Birdeye makes social media management for multi-location easy 

BirdEye

Have you ever wondered why multi-location businesses have different social media accounts? Our recent webinar, ‘Local social: How to manage social media across locations,’ for Birdeye VIEW 2023, unveils the real-life success story of Valley Veterinary Care’s social media reputation management. It explores how they balanced corporate consistency with local authenticity.

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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

Shhhh. Listen. Hear that? It’s the sound of the SaaS universe undergoing a massive change. Actually, the sound is more like a roar than a whisper. Between sky-high interest rates and AI-driven disruption, we don’t see the speed of change slowing down anytime soon. That means every company is in belt-tightening mode. SaaS leaders and investors are scrutinizing headcount closely, especially in departments that aren’t directly tied to the bottom line.

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How Uniform Providers Can Optimize Operations with B2B E-Commerce Solutions

CSM Magazine

The uniform industry, while essential, has traditionally faced challenges in optimizing its operations. Inefficiencies in procurement, inventory management, and order processing can hinder business performance. However, the advent of Business-to-Business (B2B) e-commerce solutions presents a transformative opportunity for uniform providers to streamline their operations, enhance efficiency, and stay competitive in a rapidly evolving market.

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Understand Why Customers Leave with Drop-Off Surveys [Use-Case Inside]

SurveySensum

Often companies inadvertently limit their understanding of customer satisfaction by focusing solely on measuring existing customer interactions through metrics like NPS and CSAT. This provides an incomplete picture of overall customer satisfaction. Understanding why potential leads choose not to convert is essential for addressing the root causes of why customers leave.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Bitcoin’s Risky Gamble: Brute Force Attacks

CSM Magazine

One of the primary security risks in the world of Bitcoin and other cryptocurrencies is the threat of brute force attacks. These attacks essentially involve an attacker attempting to crack a cryptography key by systematically checking all possible keys until the correct one is found. While theoretically plausible, these attacks are computationally demanding and time-consuming.

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Omnichannel Retail: Strategies, Examples, and Trends Explained

Help Scout

In this article, we’ll take a closer look at omnichannel retail, discuss successful (and not so successful) examples, identify emerging trends, examine its impact on customer experience, and recommend ways you can effectively measure its success.

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Curiosity, Testing in Fintech, and Embracing Healthy Tension

Centercode

Discover fintech's future with Square's Beta Queen, Lindsay Brown, in our revealing podcast episode!

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How CX Teams Must Adapt To Steer A Journey-Centric Transformation

Forrester's Customer Insights

Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu of tasks that CX teams can assume to steer a journey-centric transformation? Find it in our new report! Embracing journey centricity often takes years.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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How To Align Customer Success and Product Teams for Better Results

SmartKarrot

In the ever-evolving landscape of business, the collaboration between customer success and product teams has become increasingly critical. This synergy not only enhances customer experiences but also contributes significantly to improved business outcomes. As a seasoned customer success expert , I am excited to delve into the nuances of fostering effective teamwork between these two indispensable units and how this collaboration can be the game-changer your organization needs.

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The Core Tenets That Set High-Performing Portfolio Marketing Teams Apart

Forrester's Customer Insights

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

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How To Align Customer Success and Product Teams for Better Results

SmartKarrot

In the ever-evolving landscape of business, the collaboration between customer success and product teams has become increasingly critical. This synergy not only enhances customer experiences but also contributes significantly to improved business outcomes. As a seasoned customer success expert , I am excited to delve into the nuances of fostering effective teamwork between these two indispensable units and how this collaboration can be the game-changer your organization needs.

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Cooking Up A Storm: AI Will Drive Process Industry Innovation

Forrester's Customer Insights

It is this time of year where I usually like to try and make seasonal specialties from other parts of the world. I’ve been exchanging recipes with my colleague George Lawrie. I’m not sure how anyone can really eat the mince pies he tells me are delicious.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Cybersecurity Consultancies Face Goldilocks-Style Expectations From APAC CISOs

Forrester's Customer Insights

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.