CSM Magazine

SEPTEMBER 4, 2024

Carter Busse, CIO, Workato Dialling the number for a company call centre is unlikely to be your first choice of outreach nowadays, especially for younger generations, but many of us will remember when that was the only option. If you experienced an issue, you needed to ring the company’s helpline first. This often resulted in listening to hours, and I mean hours, of terrible hold music before finally being put through to a person to discuss the query.

Customer Retention 52

Customer Retention Chatbots Social Media Customers 52

ECXO

SEPTEMBER 4, 2024

How Stoic Philosophy Can Help You Up Your Customer Experience Game Stoicism in Customer Experience? Yep, It Works. If you read my previous articles, you know that I am a big fan of studying psychology and philosophy, as well as finding ways to apply these concepts in companies to improve customer experience. Let’s face it—customer experience isn’t always a walk in the park.

Customer Experience 156

Customer Experience Airlines Handbook Policies 156

AWS Machine Learning

SEPTEMBER 4, 2024

Generative artificial intelligence (AI) foundation models (FMs) are gaining popularity with businesses due to their versatility and potential to address a variety of use cases. The true value of FMs is realized when they are adapted for domain specific data. Managing these models across the business and model lifecycle can introduce complexity. As FMs are adapted to different domains and data, operationalizing these pipelines becomes critical.

Management 107

Management Government Automotive Training 107

BirdEye

SEPTEMBER 4, 2024

The travel bug is back in a big way! Though travelers are increasingly turning to online reviews for guidance, this trend presents a double-edged sword for travel and hospitality businesses. This is because positive reviews put the business’s reputation on a pedestal, and negative ones can leave a lasting dent. This comprehensive guide examines the 13 most influential travel review sites.

Travel 105

Travel Hotels Social Media Hospitality 105

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

ROI

AWS Machine Learning

SEPTEMBER 4, 2024

Kubernetes is a popular orchestration platform for managing containers. Its scalability and load-balancing capabilities make it ideal for handling the variable workloads typical of machine learning (ML) applications. DevOps engineers often use Kubernetes to manage and scale ML applications, but before an ML model is available, it must be trained and evaluated and, if the quality of the obtained model is satisfactory, uploaded to a model registry.

Training 107

Training Policies Resources Tools 107

Adrian Swinscoe

SEPTEMBER 4, 2024

Today’s interview revisits and finalises the series of podcast conversations that I had with various folks whilst at Pegaworld earlier this. This episode is a combo […] The post If it matters for your customer, it’s important – Interview with Tara DeZao, Simon Thorpe and James Dodkins of Pega first appeared on Adrian Swinscoe.

Customers 78

Customers Employee Experience Leadership Customer Experience 78

Interactions

SEPTEMBER 4, 2024

It’s that time of year again — when customers are rushing left and right to their favorite retailers (in-store and online) to start or finish up holiday shopping. Black Friday, Cyber Monday, and the Holiday season are officially here — and while that can mean great things for businesses, it’s often a stressful and frustrating time of year for consumers.

Tips 62

Tips Self Service Retail Customer Care 62

BirdEye

SEPTEMBER 4, 2024

Analytics can be a valuable beacon for your business growth if you know how to use it right. Instagram analytics is no different. One of the most popular social media platforms for businesses, the platform serves a ton of information at every marketer’s disposal. However, not everyone uses it to its maximum potential. This blog post uncovers everything you need about Instagram analytics—its benefits, tools to measure, and ways to tweak your social media strategy based on the insights.

Analytics 59

Analytics Social Media Multi-Channel Metrics 59

Interactions

SEPTEMBER 4, 2024

It’s that time of year again — when customers are rushing left and right to their favorite retailers (in-store and online) to start or finish up holiday shopping. Black Friday, Cyber Monday, and the Holiday season are officially here — and while that can mean great things for businesses, it’s often a stressful and frustrating time of year for consumers.

Tips 62

Tips Self Service Retail Customer Care 62

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Optimove

SEPTEMBER 4, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Opti-X helps brands deliver tailored messaging and experiences to meet the unique preferences, behaviors, and needs of each customer. Opti-X empowers brands to meet this demand by leveraging AI to analyze customer data and deliver real-time, personalized content. In this sense, the brand will know each customer’s “lane”—or the unique characteristics of their shopping journey, including their pr

Marketing 52

Marketing Customer Experience Sports Loyalty 52

Forrester's Customer Insights

SEPTEMBER 4, 2024

In 2024, European banks joined other regions and industries to see a significant drop – a worrying sign with grave business implications.

Banking 40

Banking Trends Industry Customer Experience 40

AWS Machine Learning

SEPTEMBER 4, 2024

Many ecommerce applications want to provide their users with a human-like chatbot that guides them to choose the best product as a gift for their loved ones or friends. To enhance the customer experience, the chatbot need to engage in a natural, conversational manner to understand the user’s preferences and requirements, such as the recipient’s gender, the occasion for the gift, and the desired product category.

Ecommerce 90

Ecommerce Chatbots Groups Policies 90

Forrester's Customer Insights

SEPTEMBER 4, 2024

The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.

Sales 40

Sales Interaction Engagement Marketing 40

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Retail

Forrester's Customer Insights

SEPTEMBER 4, 2024

Recently a client asked, “What are some common mistakes that vendors make when running partner or customer advisory boards?” They wanted to improve their advisory board experience and were looking for tactical help. Amy Bills and I collaborated to produce a list of common operational missteps, grouped into three categories.

B2B 37

B2B Groups Customers Customer Experience 37

Forrester's Customer Insights

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success. Much like hyperscalers deliver an integrated set of infrastructure services, Broadcom is targeting integrating compute, storage, and network resources.

Resources 36

Resources Trends Sales Innovation 36