Thu.Nov 30, 2023

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Your company’s reputation is arguably more important than your product or service. That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management.

Brands 284
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Introducing Amazon SageMaker HyperPod to train foundation models at scale

AWS Machine Learning

Building foundation models (FMs) requires building, maintaining, and optimizing large clusters to train models with tens to hundreds of billions of parameters on vast amounts of data. Creating a resilient environment that can handle failures and environmental changes without losing days or weeks of model training progress is an operational challenge that requires you to implement cluster scaling, proactive health monitoring, job checkpointing, and capabilities to automatically resume training sh

Training 128
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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. When Birdeye conducted a survey, we found some impressive social media statistics : 81% of the respondents handle social media on the corporate level 24% of the respondents have employees at individual locations This was interesting because one of the reasons why one of our customers, Valley Veterinary Care, opted for Birdeye’s social media management software is that they felt “when thi

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Package and deploy classical ML and LLMs easily with Amazon SageMaker, part 2: Interactive User Experiences in SageMaker Studio

AWS Machine Learning

Amazon SageMaker is a fully managed service that enables developers and data scientists to quickly and easily build, train, and deploy machine learning (ML) models at scale. SageMaker makes it easy to deploy models into production directly through API calls to the service. Models are packaged into containers for robust and scalable deployments. SageMaker provides a variety of options to deploy models.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Advocate for your firm: How to master law firm marketing

BirdEye

Lawyers are experts at advocating for their clients, but when it comes to advocating for their firms, many find themselves in unfamiliar territory. You can lean on understanding the law and legal precedents to guide you in the courtroom. But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions.

Marketing 111

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12 game-changing tactics to boost travel agency marketing

BirdEye

The travel industry has undergone remarkable transformation over the past few years. While online bookings are still popular, curated travel experiences are also gaining traction. Travelers are increasingly seeking off-beat destinations with guided tours. They prefer a relaxed travel experience, focusing more on enjoyment rather than planning. Therefore, the role of travel agencies has become more critical than ever as they craft these personalized and hassle-free travel experiences for their cu

Travel 110
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Package and deploy classical ML and LLMs easily with Amazon SageMaker, part 1: PySDK Improvements

AWS Machine Learning

Amazon SageMaker is a fully managed service that enables developers and data scientists to quickly and effortlessly build, train, and deploy machine learning (ML) models at any scale. SageMaker makes it straightforward to deploy models into production directly through API calls to the service. Models are packaged into containers for robust and scalable deployments.

Training 122
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How to Optimize Customer Service With Omnichannel Support

Team Support

Your company’s reputation depends on excellent customer support. Even if you utilize tools like self-help, community forums, or automation, some customer issues still require a human touch. Although hiring staff can be costly, companies can’t afford to skip it if they are concerned about customer satisfaction. Case management continues to play a critical role in preserving customer relationships while also feeding the product development process.

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Easily build semantic image search using Amazon Titan

AWS Machine Learning

Digital publishers are continuously looking for ways to streamline and automate their media workflows to generate and publish new content as rapidly as they can, but without foregoing quality. Adding images to capture the essence of text can improve the reading experience. Machine learning techniques can help you discover such images. “ A striking image is one of the most effective ways to capture audiences’ attention and create engagement with your story—but it also has to make sense.

Travel 120
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Emerging Software Testing Trends: What Contact Centers Can Expect In 2024

Cyara

The global contact center market is growing at an unprecedented pace. Already valued at $28.09 billion in 2022 , it’s expected to expand at a compound annual growth rate (CAGR) of 23.9% from 2023-2030.

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Minimize real-time inference latency by using Amazon SageMaker routing strategies

AWS Machine Learning

Amazon SageMaker makes it straightforward to deploy machine learning (ML) models for real-time inference and offers a broad selection of ML instances spanning CPUs and accelerators such as AWS Inferentia. As a fully managed service, you can scale your model deployments, minimize inference costs, and manage your models more effectively in production with reduced operational burden.

Strategy 114
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Making Customer Success really about the success of your customers

MyCustomer

I came across the term Customer Success about two years ago, in a company I had just joined, and I thought it was a very positive and exciting idea.

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Evaluate large language models for quality and responsibility

AWS Machine Learning

The risks associated with generative AI have been well-publicized. Toxicity, bias, escaped PII, and hallucinations negatively impact an organization’s reputation and damage customer trust. Research shows that not only do risks for bias and toxicity transfer from pre-trained foundation models (FM) to task-specific generative AI services, but that tuning an FM for specific tasks, on incremental datasets, introduces new and possibly greater risks.

Metrics 112
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Blueshift Earns New AWS Advertising and Marketing Technology Competency

Blueshift

I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities.

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Optimove Report: 2024 Consumer Perspectives on AI-Driven Brand Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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The best payment processing solutions for local businesses 

BirdEye

For local businesses, every customer interaction counts, including how they pay. Choosing the right payment processor can transform your checkout into a gateway for customer satisfaction and business growth. The tricky part is that there are a lot of online payment processing solutions to choose from. And now, it has become more critical than ever for small businesses to adopt and implement the best online payment methods and processing services to enhance their overall growth potential.

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Will AI replace customer success managers? Here are sound arguments from both sides.

ChurnZero

Artificial intelligence (AI) has long sparked the human imagination, often in the form of science fiction. Movies about AI becoming sentient and moving to destroy its human makers are plentiful, and mostly follow a familiar storytelling format in which the humans fight back and win. Yet when OpenAI, the company behind ChatGPT, released its large language model (LLM) to the public, the tone changed.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The pipeline to success: 14 plumbing lead generation ideas

BirdEye

What’s the best thing for a plumbing business? A steady stream of clients and a phone that does not stop ringing. It sounds perfect, but it can be hard to achieve, especially in a competitive market. Home service businesses like plumbing companies must constantly be on the lookout to increase their lead generation channels and acquire new customers.

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5 AI/CX Virtual Summit Voices Shaping the Future of Customer Experience

Kustomer

As brands seek to leverage the power of customer experience for growth, the intersection of humans and artificial intelligence (AI) continues to redefine the ecosystem. The AI/CX Virtual Summit will bring together thought leaders and innovators who are at the forefront of this dramatic shift. Below, we’ll explore the contributions and insights of 5 distinguished session speakers, each offering a unique lens through which to view the future of CX. 1.

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New Research Shows the Power of Gen AI for CS

Gainsight

The field of Customer Success (CS) is evolving, as new technologies offer a path to scale CS teams while guiding users through today’s increasingly digital customer journey more efficiently and effectively. One of the most profound drivers of this CS evolution, like nearly every industry today, is Generative AI. In a world that prizes speed and efficiency, Gen AI promises to be the magical wand.

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Top 12 Event Survey Questions You Must Ask Your Attendees

Zonka Feedback

Once your event is over, you might have some questions in your mind like "How well did it go?", "What did attendees like?", "What didn’t interest them?", "What about event sponsors, will they be likely to support the next event?", and many more questions. Getting inside the heads of your attendees and other stakeholders is a hard nut to crack. The best way to know your attendees’ unbiased feedback is to ask them directly.

Survey 52
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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What is Customer Data Platform? Why is CDP Important?

SmartMessage Blog

You can step into a new era of marketing transformation with Customer Data Platform! These platforms help you redefine your approach to customer engagement which would enable you to raise your strategy, optimize campaigns, and engage customers like never before. From personalized e-mail marketing to comprehensive data management, this data platform opens doors to a revolutionary marketing journey.

Data 52
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Close Ended Questions: Precise Insights & Effective Surveying

SurveySparrow

Let me pose a question to you: Why do some surveys excel at extracting meaningful and valuable data effortlessly? How do some companies know their audiences like the back of their hand? The answer lies in the questions they ask. Well, when it comes to questions, there are primarily two types: open-ended and close-ended questions. This blog will go into the nuances of close-ended questions.

Survey 52
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Top 10 Best Shipping Options for Small Businesses in 2024

CSM Magazine

The year 2024 marks a significant era for small businesses, especially in terms of logistics and shipping. With the expansion of global markets and the increasing need for efficient, cost-effective shipping solutions, small businesses are seeking options that can help them compete effectively in the global marketplace. This article highlights the top 10 shipping options that have become essential for small businesses in 2024, offering a range of services from local deliveries to international sh

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Safeguard Data and Boost NPS in Fintech with Personalized Survey Links

SurveySensum

Measuring NPS in the fintech industry serves as an indicator of customer satisfaction and loyalty. Fintech companies that make a real effort to up their customer experience game and boost their NPS scores are setting the stage for solid and long-lasting connections with their customers. It’s the secret sauce for success in the cutthroat fintech market – happy customers, happy business!

NPS 52
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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Burry Sealants Expands with Mobile Workforce App Roll-out 

CSM Magazine

Construction sealant application company Burry Sealants has seen a 20 percent expansion of its mobile workforce following the deployment of a cloud-based job management system from BigChange. Burry has also opened a new regional office and completed nearly 13,000 jobs in the last twelve months. With real-time connected mobile app and back-office system, BigChange helped Burry improve both office and field efficiency, reduce paperwork, and improve customer service with better reporting and faster

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The Christmas Creep: How Brands Can Optimize Marketing for the Holidays

Brandwatch CX

Is the holiday season coming earlier each year? We dove into the social data to see how brands can optimize for the Christmas selling season.

Brands 52
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Engaging HR, Finance, Legal, and IT is vital!

My Customer

One of my clients has done an excellent job in the last couple of years improving their customer experience. However, much of it was the.