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The report The economic potential of generative AI: The next productivity frontier , published by McKinsey & Company, estimates that generative AI could add an equivalent of $2.6 trillion to $4.4 trillion in value to the global economy. The largest value will be added across four areas: customer operations, marketing and sales, software engineering, and R&D.
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is transforming the way businesses interact with their customers. From chatbots and virtual assistants to personalized recommendations and predictive maintenance, AI is revolutionizing customer experience (CX). However, the successful implementation of AI-powered CX hinges on one critical factor: building and maintaining trust with customers.
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