Horizon CX
APRIL 1, 2024
Organizational Growth Through CX Maturity Introduction In today’s competitive landscape, delivering exceptional customer experiences isn’t just a goal; it’s a necessity for sustained success. Yet, despite the abundance of resources and attention dedicated to customer experience (CX), many organizations still struggle to achieve higher levels of CX maturity.
AWS Machine Learning
APRIL 1, 2024
This is a guest post co-written with Meta’s PyTorch team and is a continuation of Part 1 of this series, where we demonstrate the performance and ease of running PyTorch 2.0 on AWS. Machine learning (ML) research has proven that large language models (LLMs) trained with significantly large datasets result in better model quality. In the last few years, the size of current generation models has increased significantly, and they require modern tools and infrastructure to be trained efficiently and
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TechSee
APRIL 1, 2024
TechSee is off to a strong start in 2024, leveraging the latest AI advancements to significantly improve CX automation. Our exciting suite of self-service solutions, powered by MultiSensory and Conversational AI promises to revolutionize customer service. From simplifying support interactions to personalizing the experience, TechSee’s new offerings aim to elevate customer satisfaction while reducing costs to record lows.
delighted
APRIL 1, 2024
Putting on a successful event is no easy feat: a lot goes into creating a positive event experience for attendees, from finding compelling speakers to inviting the right sponsors. One way to measure attendee satisfaction is by surveying them after the event with the right post-event survey questions. Without evidence of what worked and what didn’t at your event, it’s much more difficult to plan future events that your stakeholders want to attend.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
TechSee
APRIL 1, 2024
TechSee is off to a strong start in 2024, leveraging the latest AI advancements to significantly improve CX automation. Our exciting suite of self-service solutions, powered by MultiSensory and Conversational AI promises to revolutionize customer service. From simplifying support interactions to personalizing the experience, TechSee’s new offerings aim to elevate customer satisfaction while reducing costs to record lows.
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
ChurnZero
APRIL 1, 2024
This is a guest post by Todd Busler, CEO of Champify. When companies think about investing in their customer base, they are usually thinking about driving product adoption, reducing churn, or even delivering expansion revenue. Rarely are teams thinking about the impact on new logo pipeline. This is a missed opportunity. TrustRadius found that 72% of buyers use their past experiences to inform their buying decisions.
COPC
APRIL 1, 2024
The challenge of keeping pace with changing customer expectations looms large. Technological advancements, notably artificial intelligence (AI), fuel customer experience transformation. Companies worldwide are grappling with leveraging technology to enhance the overall customer experience (CX). This pursuit includes engaging employees, reducing operational costs, and boosting product and service performance.
ShepHyken
APRIL 1, 2024
Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Put Yourself 2nd to Place 1st in the Experience Economy by Barry Fiske (Fast Company) Customers can sense when a company’s products and experiences aren’t loyal to their needs, so why should they be loyal to that business?
ChurnZero
APRIL 1, 2024
AI is changing just about everything within the SaaS and technology space. What was once time-consuming and tedious is becoming streamlined and automated, with customer success teams better able to manage their customers proactively. It’s easier than ever before to map out effective customer journeys with au tomated milestones and tasks. CSMs can keep better track of customer health and act on potential escalations thanks to the power of AI.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Forrester's Customer Insights
APRIL 1, 2024
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
Kapta Customer Success
APRIL 1, 2024
Customer engagement is a high-stakes venture. Account managers are tasked with protecting and growing revenue while driving customer outcomes and maximizing customer lifetime value. That’s a tall order, especially when you consider the various roles and personality types involved. As market and economic conditions create the demand for businesses to do more with less.
Forrester's Customer Insights
APRIL 1, 2024
Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.
Innovative CX
APRIL 1, 2024
We’re in love with technology until it fails us. New technologies like AI and CHATGPT combined with established ones like, CRM, IVR, WFM, CHAT, and TEXT among many others, help manage contact centers and create better customer experiences. At least, that’s what we hope technology will do for us and our customers. Too often, even the finest of technological advancements can fail and cause undo anxiety for our organizations and our customers.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Magellan Solutions
APRIL 1, 2024
Technology is the backbone of modern business, but keeping up with IT demands can be overwhelming. Are you tired of wrestling with computer issues, security threats, and system failures? Managed IT support and services can be the solution to alleviate those technology headaches by handing them over to the experts. Research reveals that businesses can reap substantial benefits from successfully deploying Managed IT Support and Services, including IT cost reductions of 25-45% and operational effic
Think Customers
APRIL 1, 2024
Frantic. There’s no better word to describe the moment you realize you’ve lost your phone. Especially if you’re among the 70% of us who have experienced nomophobia , the anxiety triggered by separation from your phone. Being without a phone is so stress-inducing, that 23% of us would rather hold a tarantula and 14% prefer swimming with sharks over being phone-free, according to a survey by Sky Mobile, a U.K. mobile network provider.
NobelBiz
APRIL 1, 2024
We are overjoyed to inform that our business has just received G2 badges in the Fall report ! We are extremely proud of this recognition, which is a testament to our dedication to offering our clients top-notch goods and services. We would like to take this chance to thank each and every one of our clients who cast a vote for us in the G2 Fall report.
SurveySensum
APRIL 1, 2024
Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand. Transparency, quality, and authenticity are pillars on which a startup can build a foundation of trust.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Help Scout
APRIL 1, 2024
Your guide to the customer success manager role with insights into responsibilities, career trajectories, and salary expectations.
Optimove
APRIL 1, 2024
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.
Forrester's Customer Insights
APRIL 1, 2024
EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.
Forrester's Customer Insights
APRIL 1, 2024
APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.
Speaker: Carolyn Clark and Miriam Connaughton
Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.
Forrester's Customer Insights
APRIL 1, 2024
Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.
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