Thu.Sep 12, 2024

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Seven Ways To Use GenAI For B2B Personalization

Forrester's Customer Insights

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.

B2B 62
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Customer Churn and Its Impact on Business Success

InMoment XI

It’s important to keep track of how many customers leave and why they leave so that you can make the right adjustments for future customers and hopefully improve customer retention. However, it can be difficult to measure these types of factors and produce usable data. That’s why businesses need to keep track of customer churn, which is the metric used to measure how well you are retaining customers.

Analysis 195
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Build a RAG-based QnA application using Llama3 models from SageMaker JumpStart

AWS Machine Learning

Organizations generate vast amounts of data that is proprietary to them, and it’s critical to get insights out of the data for better business outcomes. Generative AI and foundation models (FMs) play an important role in creating applications using an organization’s data that improve customer experiences and employee productivity. The FMs are typically pretrained on a large corpus of data that’s openly available on the internet.

System 135
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Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Have you ever had a moment where you wonder if you should be doing what you are doing? Recently, I did. One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything.

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A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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How healthcare payers and plans can empower members with generative AI

AWS Machine Learning

In this post, we discuss how generative artificial intelligence (AI) can help health insurance plan members get the information they need. Many health insurance plan beneficiaries find it challenging to navigate through the complex member portals provided by their insurance plans. These portals often require multiple clicks, filters, and searches to find specific information about their benefits, deductibles, claim history, and other important details.

More Trending

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Best prompting practices for using Meta Llama 3 with Amazon SageMaker JumpStart

AWS Machine Learning

Llama 3, Meta’s latest large language model (LLM), has taken the artificial intelligence (AI) world by storm with its impressive capabilities. As developers and businesses explore the potential of this powerful model, crafting effective prompts is key to unlocking its full potential. In this post, we dive into the best practices and techniques for prompting Meta Llama 3 using Amazon SageMaker JumpStart to generate high-quality, relevant outputs.

Travel 124
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CX in the Age of AI: Balancing Automation with Human Touch

Feedbackly

AI has penetrated almost every field today. But where does it stand in the realm of Customer Experience (CX)? With the rise of generative AI, businesses now have powerful tools to streamline operations and enhance the customer journey. However, with this potential comes the challenge of maintaining the human touch, which is vital for creating emotional connections with customers.

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Scaling Thomson Reuters’ language model research with Amazon SageMaker HyperPod

AWS Machine Learning

Thomson Reuters , a global content and technology-driven company, has been using artificial intelligence and machine learning (AI/ML) in its professional information products for decades. The introduction of generative AI provides another opportunity for Thomson Reuters to work with customers and advance how they do their work, helping professionals draw insights and automate workflows, enabling them to focus their time where it matters most.

Training 113
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New Research From Wordwatch Reveals Legacy Risk in Communications Compliance

CSM Magazine

New research from Wordwatch reveals legacy risk in communications compliance archiving for regulated organisations. An independent survey of 250 senior UK-based IT, telephony, contact centre, and compliance professionals operating in regulated industries has found that almost half of organisations are relying on outdated, unsupported systems to manage their interaction records, opening themselves up to escalating IT costs and regulatory risks.

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How AI Is Revolutionizing Contact Centers: 2025 Strategy + ROI Playbook

In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.

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Enabling production-grade generative AI: New capabilities lower costs, streamline production, and boost security

AWS Machine Learning

As generative AI moves from proofs of concept (POCs) to production, we’re seeing a massive shift in how businesses and consumers interact with data, information—and each other. In what we consider “Act 1” of the generative AI story, we saw previously unimaginable amounts of data and compute create models that showcase the power of generative AI. Just last year, many businesses, and even more individuals, were focused on learning and experimenting, and the sheer number of POCs was impressive.

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4 Reasons Why the Caribbean is the Next Big Hub for BPO Outsourcing

Advantage Communications

The Caribbean, known for its beaches and sunshine, is becoming a hot spot for companies looking to outsource. Once dominated by global giants like India and the Philippines, the BPO industry is noticeably shifting toward the Caribbean. This change is driven by a unique blend of economic, geographic, and sociocultural factors that position the Caribbean as the next big hub for outsourcing.

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Just Announced! Read All the Expert Learning Tracks Available at Pulse Europe 2024

Gainsight

Pulse Europe is only two months away and we are getting fired up! It’s an event unlike any other. Not only does it bring the brightest minds and best community in all of customer success (CS), Pulse is also the best place to get a look at Nick Mehta’s impressive shoe collection. With so much information and inspiration packed into two days, it’s important to plan ahead.

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Ferris Building Claims Restorer Deploys BigChange Job Management Software

CSM Magazine

Building restoration specialist Ferris has put a BigChange job management system at the heart of its future growth plans. The building company has seen a 15 percent growth in turnover and profits since implementing the 6-in-1 cloud-based solution that provides a mobile app linked to the back-office for a real-time insight into job status. Operating across central England, Ferris has also saved thousands of pounds in false complaint charges with easy to capture, easy to share job reporting and ha

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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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25+ Buying Behavior Questionnaires to Know More About Your Customers

SurveySensum

Want to launch a new product but need to know how your consumers are going to react? Well, let’s do some good old market research to understand your consumer’s buying behavior and pattern. But how to do that? By creating a buying behavior questionnaire to ask your customers what leads them to purchase your product or use your service. But what consumer behavior survey questions should you ask and how does launching this survey impact your business?

Survey 52
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How Do I Know If I Am Driving the Benefits of My Workforce Management Solution?

CSM Magazine

Implementing a workforce management (WFM) solution can transform your organisation’s efficiency, productivity, and cost management. Jim Fleming, WFM Solutions Consultant at Sabio Group, looks at the benefits. To truly benefit from a WFM system, it’s essential to assess whether the solution is delivering on its promises. Here are some key indicators to determine if you’re driving the benefits of your workforce management solution.

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Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration

Forrester's Customer Insights

The European Union Artificial Intelligence Act is here. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner.

Company 40
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Boosting Team Morale in the Workplace

CSM Magazine

A positive work environment is a productive one. A motivated and positive team is more likely to collaborate effectively, meet deadlines, and contribute to a healthy work environment. There are several ways you as an employer or manager can help to create a positive work environment and boosting team morale is one of the more effective ways to do this.

Sports 52
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Harnessing Customer Service for Product Innovation

Brad Cleveland Blog

When data from customer service interactions is captured and shared and acted on, the entire organization benefits. Customer service can help the organization pinpoint and fix quality problems, and can help research and development identify customer expectations and their needs … Continue reading → The post Harnessing Customer Service for Product Innovation appeared first on Brad Cleveland.

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Building a Career in Customer Service: A Guide for Recent Graduates

CSM Magazine

Customer service represents fascinating career prospects. It is due to the fact that rapid technical improvements and increased globalization, which are combined with ever-increasing competition, have prompted businesses across all industries and countries to prioritize customer service. Companies constantly search for staff who can not only handle customer needs but also provide client experiences that foster brand loyalty.

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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review

Forrester's Customer Insights

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

Banking 36
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Prioritize Accessibility In Procurement For Better CX And EX

Forrester's Customer Insights

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

Report 34
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Case Study: Key Insights on Wait Times and Customer Service

Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.