Thu.Sep 12, 2024

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Seven Ways To Use GenAI For B2B Personalization

Forrester's Customer Insights

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.

B2B 58
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Build a RAG-based QnA application using Llama3 models from SageMaker JumpStart

AWS Machine Learning

Organizations generate vast amounts of data that is proprietary to them, and it’s critical to get insights out of the data for better business outcomes. Generative AI and foundation models (FMs) play an important role in creating applications using an organization’s data that improve customer experiences and employee productivity. The FMs are typically pretrained on a large corpus of data that’s openly available on the internet.

System 112
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Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Have you ever had a moment where you wonder if you should be doing what you are doing? Recently, I did. One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything.

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Scaling Thomson Reuters’ language model research with Amazon SageMaker HyperPod

AWS Machine Learning

Thomson Reuters , a global content and technology-driven company, has been using artificial intelligence and machine learning (AI/ML) in its professional information products for decades. The introduction of generative AI provides another opportunity for Thomson Reuters to work with customers and advance how they do their work, helping professionals draw insights and automate workflows, enabling them to focus their time where it matters most.

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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New webinar series: Portfolio benchmarking, patent searching and FTO

Clarivate

57% of organizations struggle to implement their patent strategy due to insufficient staff, data, budget and time. Leaders can help their teams overcome these challenges by arming IP and R&D departments with the right patent intelligence software and the know-how to use them properly. In a new on-demand webinar series, Clarivate provides valuable insights and practical tools designed specifically for patent attorneys and patent researchers at corporations and law firms.

More Trending

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Just Announced! Read All the Expert Learning Tracks Available at Pulse Europe 2024

Gainsight

Pulse Europe is only two months away and we are getting fired up! It’s an event unlike any other. Not only does it bring the brightest minds and best community in all of customer success (CS), Pulse is also the best place to get a look at Nick Mehta’s impressive shoe collection. With so much information and inspiration packed into two days, it’s important to plan ahead.

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How Do I Know If I Am Driving the Benefits of My Workforce Management Solution?

CSM Magazine

Implementing a workforce management (WFM) solution can transform your organisation’s efficiency, productivity, and cost management. Jim Fleming, WFM Solutions Consultant at Sabio Group, looks at the benefits. To truly benefit from a WFM system, it’s essential to assess whether the solution is delivering on its promises. Here are some key indicators to determine if you’re driving the benefits of your workforce management solution.

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25+ Buying Behavior Questionnaires to Know More About Your Customers

SurveySensum

Want to launch a new product but need to know how your consumers are going to react? Well, let’s do some good old market research to understand your consumer’s buying behavior and pattern. But how to do that? By creating a buying behavior questionnaire to ask your customers what leads them to purchase your product or use your service. But what consumer behavior survey questions should you ask and how does launching this survey impact your business?

Survey 52
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Boosting Team Morale in the Workplace

CSM Magazine

A positive work environment is a productive one. A motivated and positive team is more likely to collaborate effectively, meet deadlines, and contribute to a healthy work environment. There are several ways you as an employer or manager can help to create a positive work environment and boosting team morale is one of the more effective ways to do this.

Sports 52
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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration

Forrester's Customer Insights

The European Union Artificial Intelligence Act is here. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner.

Company 36
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Building a Career in Customer Service: A Guide for Recent Graduates

CSM Magazine

Customer service represents fascinating career prospects. It is due to the fact that rapid technical improvements and increased globalization, which are combined with ever-increasing competition, have prompted businesses across all industries and countries to prioritize customer service. Companies constantly search for staff who can not only handle customer needs but also provide client experiences that foster brand loyalty.

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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review

Forrester's Customer Insights

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

Banking 33
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Customer Churn and Its Impact on Business Success

InMoment XI

It’s important to keep track of how many customers leave and why they leave so that you can make the right adjustments for future customers and hopefully improve customer retention. However, it can be difficult to measure these types of factors and produce usable data. That’s why businesses need to keep track of customer churn, which is the metric used to measure how well you are retaining customers.

Analysis 260
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Harnessing Customer Service for Product Innovation

Brad Cleveland Blog

When data from customer service interactions is captured and shared and acted on, the entire organization benefits. Customer service can help the organization pinpoint and fix quality problems, and can help research and development identify customer expectations and their needs … Continue reading → The post Harnessing Customer Service for Product Innovation appeared first on Brad Cleveland.

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Prioritize Accessibility In Procurement For Better CX And EX

Forrester's Customer Insights

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

Report 30
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Best prompting practices for using Meta Llama 3 with Amazon SageMaker JumpStart

AWS Machine Learning

Llama 3, Meta’s latest large language model (LLM), has taken the artificial intelligence (AI) world by storm with its impressive capabilities. As developers and businesses explore the potential of this powerful model, crafting effective prompts is key to unlocking its full potential. In this post, we dive into the best practices and techniques for prompting Meta Llama 3 using Amazon SageMaker JumpStart to generate high-quality, relevant outputs.

Travel 104
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Ferris Building Claims Restorer Deploys BigChange Job Management Software

CSM Magazine

Building restoration specialist Ferris has put a BigChange job management system at the heart of its future growth plans. The building company has seen a 15 percent growth in turnover and profits since implementing the 6-in-1 cloud-based solution that provides a mobile app linked to the back-office for a real-time insight into job status. Operating across central England, Ferris has also saved thousands of pounds in false complaint charges with easy to capture, easy to share job reporting and ha

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

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How healthcare payers and plans can empower members with generative AI

AWS Machine Learning

In this post, we discuss how generative artificial intelligence (AI) can help health insurance plan members get the information they need. Many health insurance plan beneficiaries find it challenging to navigate through the complex member portals provided by their insurance plans. These portals often require multiple clicks, filters, and searches to find specific information about their benefits, deductibles, claim history, and other important details.

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New Research From Wordwatch Reveals Legacy Risk in Communications Compliance

CSM Magazine

New research from Wordwatch reveals legacy risk in communications compliance archiving for regulated organisations. An independent survey of 250 senior UK-based IT, telephony, contact centre, and compliance professionals operating in regulated industries has found that almost half of organisations are relying on outdated, unsupported systems to manage their interaction records, opening themselves up to escalating IT costs and regulatory risks.

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Enabling production-grade generative AI: New capabilities lower costs, streamline production, and boost security

AWS Machine Learning

As generative AI moves from proofs of concept (POCs) to production, we’re seeing a massive shift in how businesses and consumers interact with data, information—and each other. In what we consider “Act 1” of the generative AI story, we saw previously unimaginable amounts of data and compute create models that showcase the power of generative AI. Just last year, many businesses, and even more individuals, were focused on learning and experimenting, and the sheer number of POCs was impressive.