Why Companies Can’t Treat Customer Experience Like a Transaction
Interactions
MARCH 23, 2023
Treating customer experience like a transaction is a common mistake companies make that can seriously affect customer loyalty and retention, revenue, and reputation. Reasons Not to Treat CX Like a Transaction Focusing solely on the transaction ignores the overall customer journey, which is crucial to delivering positive customer experiences (CX). The customer journey includes many interactions and touchpoints that can shape a customer’s experience, including opportunities to delight and en
Let's personalize your content