Sun.Feb 02, 2025

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How to Choose the Perfect Text Analytics Tool for Your Business

Thematic

In 2023, the global text analytics market was valued at $15.54 billion, with projections to grow to $52.21 billion by 2030. Why? Because businesses are producing massive volumes of text data—from customer reviews and social media to emails and surveys. So, how can you make sense of all this data?   Text analytics is the key. You’re probably here because you already know your business can benefit from text analytics but are overwhelmed about how to choose text analytics tools t

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DCX Links | February 2, 2025

DCX

Welcome to the roundup of customer experience insights! This week’s insights reveal a hard truth: CX isn’t just evolving—it’s accelerating. Customers no longer tolerate friction, and brands that rely on old playbooks are watching their relevance slip away. The real winners? Companies that anticipate needs, remove obstacles, and weave CX into every touchpoint—before the customer even realizes they need it.

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The Ultimate Guide to Google Business Profile optimization: 14 Proven tips to boost local visibility

BirdEye

A strong Google presence is a must-have for the success of location-based businesses. Birdeye’s 2024 report on the state of Google Business Profile (GBP) revealed that verified GBPs receive an average of 1,803 monthly views, with 84% of these coming from discovery searches. These numbers highlight the importance of an effective Google Business Profile optimization strategy in helping businesses rank higher in local search results, generate leads, and outshine their competitors locally and

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Understanding Web Surveys: Types, Examples, Benefits, and Use Cases

Zonka Feedback

Imagine youve just launched a new eCommerce website featuring a fresh clothing collection and other consumer products. But how do you know if users are engaging with your website effectively? Instead of guessing, why not ask them directly? One of the best ways to do this is through web surveys. They allow you to gather valuable feedback on your websites usability without the need for lengthy interviews or complex questionnaires.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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How Do You Manage Support During Federal Holidays?

Help Scout

Staffing your customer support function during public holidays can be a frustrating and difficult part of people management. Mat explores some options for getting the job done.

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Is Your Campus Losing Top Students Due to Poor College Restroom Cleaning? Discover the Truth

Opinionator

The Hidden Cost of Neglected RestroomsIs Your College Paying the Price? Have you ever wondered if something as simple as how clean your college restrooms are could be affecting your student retention and enrollment? Its not a flashy topic, but for college campus facility managers, its a critical one. Heres the truth: dirty restrooms arent […] The post Is Your Campus Losing Top Students Due to Poor College Restroom Cleaning?

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IBM grows Oracle Consulting capabilities with two major acquisitions

Forrester's Customer Insights

IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the span of last four to five months. Applications Software Technology LLC (AST): On Jan 16, IBM announced its intent to acquire Applications Software Technology LLC, a global Oracle consultancy.

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Why Journey Maps Fail to Deliver Journey Management

inQuba

Another week down and the world is a very different place with announcement of the American Election. Some feel this is a major step forward, others a terrible step backwards. Given that this newsletter is about how to manage customer journeys, it is safe to say that regardless of Republicans or Democrats being in the White House, businesses across the globe must continue to delivery great experiences and ensure that customer are able to reach their goals when embarking on customer journeys.