Fri.Jan 10, 2025

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The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity

C3Centricity

Here at C3Centricity, we publish books ( Winning Customer Centricity, The Winning Secrets Series ), articles, online courses and one of the most popular CPG blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one of our traditions has been to share the most popular posts on customer experience at the beginning of each new year.

Consumers 156
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Listen or Die: The AI Perspective

PeopleMetrics

When I wrote my first book Listen or Die in 2018, my mission was to help businesses understand one essential truth: listening to your customers is not optional. Its the difference between thriving and dying. The 40 lessons in the book were designed to guide companies in building strong Voice of Customer (VoC) programs that deliver real results. Now, as we face the upcoming AI revolution, I find myself asking new questions: Which lessons in the book stand the test of time, unchanged by AIs rise?

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Four digital customer success trends to watch in 2025

ChurnZero

2025 still sounds like some far off, distant year in the future to me, with flying cars, robot maids, and all sorts of other sci-fi phenomena. But now that 2025 is actually here, although 2024 certainly had its fair share of futuristic innovations (a desk bike to charge your phone, anyone?!), and you may catch a self-driving car or two roaming your city, its not exactly the Jetsons reality of my minds eye ( yet ).

Trends 52
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New CS Index Report Reveals Trends to Watch in 2025

Gainsight

Customer Success (CS) is no longer just a departmentits a company-wide growth strategy that drives retention, efficiency, and revenue. Gainsights latest report, The Customer Success Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025. While our robot overlords arent taking our jobs anytime soon, the report found that AI is transitioning from a nice-to-have experiment to an essential driver of customer engagement and scalability.

Trends 52
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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From Data to Action: How AI is Shaping the Future of Customer Interaction

Blueshift

Artificial Intelligence (AI) has officially transitioned from a buzzword to a transformative force in the world of marketing. If youve been keeping an eye on the latest trends, youll know that marketers are starting to move beyond the experimentation phase to real-world applications with tangible benefits. Lets dive into how AI is revolutionizing Customer Data Platforms (CDPs) and customer data repositories, in general, and what this means for marketing teams striving to deliver personalized, ef

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Beyond the Kiosk: Restoring Human Touch in Healthcare Technology

CX University

In the ever-evolving landscape of healthcare, technological advancements are often celebrated for improving outcomes and efficiencies. They bring convenience, enhance communication, and personalize care, promising a higher quality of service. However, have these innovations truly fulfilled their promise? The answer may lie in understanding patient experiences through tools like the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS).

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How to Use Instagram for Business: A Complete Guide

Brandwatch CX

Discover effective strategies to leverage Instagram for your business success. Learn tips and techniques to enhance your brands online presence. Read more!

How To 52
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What is OTP and Why You Should Have It?

SmartMessage Blog

What is OTP and Why You Should Have It? Every customer wants safe interaction with businesses. Free from the worry of fraud or unauthorized access. Ensuring this level of trust is no longer optional. We all know that, its essential. This is where one-time passwords (OTPs) come into play. Whether its safeguarding a financial transaction or verifying a users identity, OTPs serve as a digital gatekeeper, granting secure access with unparalleled convenience.

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Mastering the Instagram Geotag: Tips for Local Engagement and Growth

Brandwatch CX

Discover how to effectively use Instagram geotags to enhance engagement and broaden your audience reach. Read the article for practical tips!

Tips 52
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Build Customer Insight into Your Vision

Brad Cleveland Blog

A clear vision, well communicated and continually reinforced by you, is essential to engaging your employees, aligning objectives, and driving action. I have colleagues who are huge fans of eyewear retailer Warby Parker. Warby Parker is renowned for exceptional customer … Continue reading → The post Build Customer Insight into Your Vision appeared first on Brad Cleveland.

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Essential Guide to YouTube for Business: Boost Your Brand Online

Brandwatch CX

Learn how to leverage YouTube to enhance your brand visibility and engage your audience effectively.

Brands 52
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Modernize Marketing With CRM Marketing Services

Forrester's Customer Insights

From marketing service provider to CRM marketing services … whats in a name? An evolution and some confusion. More agencies are going to market with CRM services, which also spans Salesforce consulting partners to contact-center outsourcers.

CRM 26
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A Complete Guide to Getting Verified on Facebook

Brandwatch CX

This 101 on Facebook verification explores why being verified on Facebook is important and explains how to get verified on Facebook.

How To 52
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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The 2025 NRF Innovators: 50 Tech Solutions Solving Retail Problems

Forrester's Customer Insights

Forrester's new report is an overview of 50 companies that are solving some of retails most pressing issues.

Retail 26
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Key Insights From The Forrester Experience Optimization Solutions Wave, Q4 2024

Forrester's Customer Insights

Key Insights From The Forrester Digital Customer Experience Optimization Solutions Wave,Q4 2024: trends, differentiators, opportunities

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Full-Funnel Advertising Makes Poppi Famous

Forrester's Customer Insights

America’s soda market is very difficult to disrupt. The market is massive 9 of 10 US households buy soda and dominated by a few iconic incumbents. Nonetheless, challenger brands have tried to take share. Orbitz, whose soda looked like a potable lava lamp, lasted less than a year.

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The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger

Forrester's Customer Insights

In the Forresters report in May 2024 we predicted that M&A activity would continue to change and disrupt the Enterprise Architecture Management Suites (EAMS) market.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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A TikTok Ban Is More Likely, But It Might Not Go Dark

Forrester's Customer Insights

President Biden signed a bi-partisan law last April stating that TikTok must either divest from its Chinese-owned parent company, ByteDance, by January 19th of this year or face a ban in the US. TikTok has since put significant time and resources into appealing this law, leading us to today’s Supreme Court hearing.