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The article was originally posted on Eglobalis.com/blog. You can find it here: Introduction B2B loyalty conjointly with adoption are the cornerstone of sustainable growth in an increasingly competitive global market. Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation.
Strengthening Business Partnerships Using the Triple Fit Strategy This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What is the Triple Fit Strategy? What is the key to building lasting customer relationships? Why do companies need to shift from a transactional relationship with their customers to a partnership?
This is a guest post bySatish Barot, Co-founder and CTO at Klearcom Lets face itcalling customer service is often a frustrating experience. Long wait times, endless [] The post How GenAI can transform call center IVR systems without losing the human touch first appeared on Adrian Swinscoe.
Understanding how SEO metrics tie to customer satisfaction is no longer optionalit’s essential. Metrics like bounce rate, time on site, and keyword rankings don’t just track website performance; they reveal how well you’re meeting customer needs. When used right, these numbers provide actionable insights to fine-tune content, improve user experience, and boost satisfaction.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. With live betting accounting for 54% of total bets and live bettors spending significantly more than pre-match bettors, operators need a way to engage players at the right moments.
1. Personalisation at Scale: Meeting Customers Where They Are Gone are the days of one-size-fits-all customer interactions. Advanced data analytics and AI, or even just thoughtful use of CRM data, make it possible to deliver hyper-personalised experiences at the touchpoints which are most important to customers. Whether its tailored product recommendations, forms that are pre-filled rather than blank, how-to guides that are context-sensitive rather than general, or customised survey follow-ups w
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1. Personalisation at Scale: Meeting Customers Where They Are Gone are the days of one-size-fits-all customer interactions. Advanced data analytics and AI, or even just thoughtful use of CRM data, make it possible to deliver hyper-personalised experiences at the touchpoints which are most important to customers. Whether its tailored product recommendations, forms that are pre-filled rather than blank, how-to guides that are context-sensitive rather than general, or customised survey follow-ups w
WhatsApp, with its massive global user base of over 2 billion monthly active users, has emerged as a leading platform for providing fast and efficient customer service. But how can businesses fully leverage WhatsApp to deliver exceptional support while fostering customer loyalty? Heres a step-by-step guide on how to use WhatsApp and tools like WhatsApp Shared Inbox for Teams to perfect your customer service game.
From social media reviews to survey responses, customer data is everywhere. But heres the real question: are you making the most of it? With the right tools and techniques, analyzing your survey data can reveal not just what your customers are saying, but how they truly feel about your products, services, and brand as a whole. Thats where sentiment analysis comes in – turning raw feedback into actionable insights.
When you think of casinos, slot machines are usually the first things you think of. Slot machines have been one of the most popular games in the gambling industry for decades. With the rapid rise of technology, classic slot machines are now available online and players can access them without visiting a land-based casino. Gaming providers have been able to provide the same excitement with dazzling graphics, immersive soundtracks, and several themes, however, they have stayed true with classic on
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
The Situation In the fall of 2023, a national non-profit organization contacted The Northridge Group. Faced with the decision to either grow and remain independent or be acquired by a larger organization, the non-profit had recently undergone some major transitions and restructuring. They chose to expand and grow, but they needed help understanding exactly what […] The post Case Study: helping a Non-Profit Prepare for Growth first appeared on Northridge Group.
Live Sports Marketing Maximize in-play sports betting by delivering real-time, personalized campaign messages during live sporting events. Real-Time Engagements Engage your players when it matters most with real-time messages triggered by key sporting events. OptiLive utilizes live sports feed data to capitalize on every goal, touchdown, or break point with timely messages driving immediate engagement.
A spotless gas station restroom can boost your sales more effectively than fuel pricing. We share some actionable strategies to drive customer loyalty.
Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
I’m pleased to announce the publication today of the Forrester IT Management Systems Architecture. IT (Information Technology) uses a wide variety of systems to effectively run itself. Unlike other business areas, the discipline of IT management still relies on point, best-of-breed solutions, which require extensive integration to make them all work together.
When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Even in 2017, machine learning (a form of AI) was recognized as essential to making sense of unstructured customer feedbackthose open-ended comments that tell you the "why" behind your scores. Machine learning allowed businesses to analyze thousands (or even millions) of comments, uncover trends, and act.
Up your mobile marketing game with this guide Download Now Why it Matters: Until now, emerging iGaming and sports betting operators have often struggled to scale and compete effectively. Optimove Ignite+ equips emerging iGaming and sports betting operators with the tools, insights, and support needed in a competitive market. Through expert CRM guidance, industry benchmarking, and streamlined onboarding, the program now enables operators to enhance player engagement, improve marketing efficiency,
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