Tue.Nov 07, 2023

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. The problem, however, is those efforts are wasted if the new connections don’t stick. Customers expect (and deserve!) personalized, convenient, and fulfilling experiences. If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

By Jeremy Watkin and the CX Accelerator Community I’ve got a big trip coming up, and in preparation, I needed to check my flight itinerary so I could book a rental car and long-term airport parking. It’s at that point I realized that I never received an email from the airline after booking my flight. Nearing full-on panic, I was relieved to see that they had charged my credit card.

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[Experience Action Podcast] Getting Part-Time Employees to Embrace CX

Experience Investigators by 360Connext

Are your part-time employees delivering the customer experience you want? They can be! In this episode, Jeannie Walters shares actionable strategies to help your part-time workforce understand the importance of a top-notch customer experience. From fostering a culture of customer feedback to implementing a Service Code, she guides you through the process of aligning your customer service with your overall customer experience mission.

Culture 143
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Whirlpool and TechSee Win Silver in the UK Customer Experience Awards 2023

TechSee

Whirlpool’s leading UK consumer brand, Hotpoint, has made exemplary advancements in customer experience. NEW YORK and LONDON, November 7, 2023 — The 14th edition of the UK Customer Experience Awards, organized by Awards International, announced TechSee, the category leader in AI-powered digital customer experience automation, and their customer, Hotpoint (part of the Whirlpool Corporation) as a winner in this year’s program for use of TechSee’s Remote Visual Support techn

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Harnessing the power of enterprise data with generative AI: Insights from Amazon Kendra, LangChain, and large language models

AWS Machine Learning

Large language models (LLMs) with their broad knowledge, can generate human-like text on almost any topic. However, their training on massive datasets also limits their usefulness for specialized tasks. Without continued learning, these models remain oblivious to new data and trends that emerge after their initial training. Furthermore, the cost to train new LLMs can prove prohibitive for many enterprise settings.

Data 118

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The Customer Hierarchy of Needs

ShepHyken

Recently, I wrote two articles for my weekly Forbes column that paid homage to Abraham Maslow, the American psychologist who created what is referred to as Maslow’s Hierarchy of Needs. The articles were so well received that I wanted to share shorter versions here with our Shepard Letter subscribers. Over the years, I’ve observed customer behavior, and some of my conclusions were confirmed by my customer service and CX research, known as the Achieving Customer Amazement Study (sponsored by Fiv

Policies 103
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31 irresistible car sales email templates to close more deals

BirdEye

Do you know what’s the one thing that is crucial in getting more sales? It is effective communication. As customers verify your brand’s reputation on top car review sites , you need to ensure that your email marketing strategy also delivers to meet their expectations. Car sales emails are a crucial part of that effective communication strategy.

Sales 115
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Moving Contact Centers From SLAs to Experience Level Agreements

Blake Morgan

                             What’s the future of contact centers in shaping customer experience and brand loyalty? Companies are increasingly recognizing the critical role that contact centers play in shaping customer perceptions and driving brand loyalty. In this podcast episode, Stephanie Shaffer De Jesus, a seasoned customer experience practitioner, shares invaluable insights into the future of contact centers and the role that Experience Level Agreem

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Password less Registration and Login process with SAP CDC – Part 3

SAP Customer Experience

Welcome to the third part of the Passwordless authentication process with SAP CDC series. This blog series mainly focuses on how we implement the passwordless authentication using SAP CDC. This is a continuation to the Part 2 which explains how to implement one of the SAP CDC passwords less authentication.

How To 85
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. And then achieving all that at scale? Seems like a wish from our wildest dreams. That’s exactly what OptiGenie does. As your customers, marketing, and technology evolves, so too does Optimove’s AI.

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What is PESQ?

Cyara

Whenever your customer or agents face poor audio quality, their phone conversations will drag. This causes frustration and fatigue for both parties and can lead to negative experiences. Not only that, but it hampers your call duration and first call resolution rates, which in turn impacts your bottom-line. This blog will help you to better understand PESQ (Perceptual Evaluation of Speech Quality) and its role in delivering top-notch audio quality to your customers.

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Password less Registration and Login process with SAP CDC – Part 2

SAP Customer Experience

Welcome to the second part of the Passwordless authentication process with SAP CDC series. This blog series mainly focuses on how we implement the passwordless authentication using SAP CDC. This is a continuation to the Part 1 which explains how to implement one of the SAP CDC passwords less authentication.

How To 76
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How to De-escalate an Angry Customer: 9 Best Techniques

Helpware

Mastering how to de-escalate an angry customer is an essential skill for anyone in CS service. There are many reasons why clients might be upset. It could be just a bad day, their natural way of acting, or something specific that's bothering them about your service or product. A good customer service agent doesn't just communicate and answer questions, they try to figure out why the client is unhappy and help fix the problem to make them feel happier.

How To 75
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Unleashing Customer Insights: SAP CDP for Retail

SAP Customer Experience

How the Customer Data Platform is Redefining Retail By Peter Gergen, Solution Architect CX Currently, there is a transition from traditional retail experiences, characterized by generic product placements, impersonal offers and often frustrating checkout lines, to individually tailored customer experiences with a special focus on customer interests.

Retail 73
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Bringing Generative AI to the Web of Science

Clarivate

Generative AI presents enormous opportunities to transform how scientific and scholarly research is carried out. Faced with the pressure to publish, a more complex research environment to navigate, and growing administrative demands, researchers need better tools available to them. To meet these challenges, Clarivate is developing cutting-edge AI technology that will remove roadblocks in the research and publishing process and ultimately contribute to the betterment of research.

Roadmap 64
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Password less Registration and Login process with SAP CDC – Part 4

SAP Customer Experience

Welcome to the final part of the Passwordless authentication process with SAP CDC series. This blog series mainly focuses on how we implement the passwordless authentication using SAP CDC. This is a continuation to the Part 3 which explains how to implement one of the SAP CDC passwords less authentication.

How To 65
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Yes or No Surveys: Collecting Feedback with Dichotomous Questions

Zonka Feedback

With only two possible answers, collecting feedback using Yes or No surveys is one of the most effective ways to maximize response and capture actionable insights. Yes or no surveys, also known as dichotomous survey scales, allow respondents to provide quick and straightforward answers by choosing between two options: yes or no.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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IP Diagnostic consulting: The key to working smarter with less

Clarivate

What is the impact when IP departments are regularly asked to “do more with less”? Employees may feel that they are paying the price and burnout is on the rise. Instead, with thoughtful evaluation, IP legal teams can find areas of efficiency to work smarter with less. IP legal teams continue to face a universal business challenge: how to do more with less.

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Customer Success Platforms: Supporting Success At Scale

Forrester's Customer Insights

“Do more with less.” In the ever-evolving tech and economic landscape of 2023, this has become the battle cry of beleaguered customer success professionals around the globe as they attempt to scale their function.

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5 Reasons Concept Testing is Crucial Before Going to Market

2020 Research

You’ve probably heard that the chances of a new product, advertisement, or marketing messaging being rejected by customers are pretty high. In fact, 89% of new products fail in the market within their first five years. How can you improve your company’s success rate? There’s a step of product, ad, or messaging development that’s absolutely essential – concept testing.

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OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences

Forrester's Customer Insights

Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Top 7 ChatGPT Plugins: Enhance Interactions with AI

SurveySparrow

Just as we lay back and imagine, “What more can AI do?” OpenAI came up with an array of ChatGPT plugins! I mean, can things get any easier? (Well, you never know until the next update!) Now, choosing the right plugin for your requirements is crucial for a seamless experience. And, once you do, getting your way around it might be a little confusing.

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4 Reasons Why Software Vendors Need Exceptional Technical Support

Helpt

Software has revolutionized our world, becoming as crucial to our daily lives as the very air we breathe. With its unparalleled ability to empower creation, organization, communication, and analysis, software has forged paths into uncharted territories of human achievement. Yet, within this digital marvel lies an inherent vulnerability to the unexpected—glitches, errors, and bugs that can turn revolutionary tools into sources of frustration.

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The Importance of Mobile Customer Experience in 2023

SurveySensum

Did you know that 79% of people shop on their mobile devices at least once in 6 months And no matter how attractive or data-driven your marketing campaigns are if you don’t provide a positive mobile CX to your customers then they are 62% less likely to make any future purchases from you? That’s why this should come as no surprise that the quality of mobile customer experience you provide to your customers has a profound impact on satisfaction, loyalty, and overall business performance.

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Supporting Caregivers Through Collaborative Testing

Centercode

Stryker's Casey Hamar join us to talk about healthcare, testing, and empowering caregivers

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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November 2023 Atlas Highlights

Lithium

Hello Atlas members! If you haven't signed up to receive the Customer Newsletter, you're missing out on the latest and greatest from Khoros! Sign up today ! Here’s the Atlas content you do not want to miss! Some blog areas are limited to Khoros customers only. If you are a customer and unable to access anything, click the chat bubble (bottom right) and type Customer Access.

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Navigating the Shift to Digital CS to Achieve Efficiency and Scale

Gainsight

Does this scenario sound familiar? Customer data scattered across various systems, workflows bottlenecked by manual processes, and an overarching need for a more unified and efficient approach. This was the situation Sana Benefits was experiencing, and it rings true for countless organizations working to navigate their customer success maturity in order to deliver efficient growth in their business.

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Getting Started with Salesforce Development: A Beginner’s Guide

CSM Magazine

Salesforce, one of the world’s leading customer relationship management (CRM) platforms, offers powerful tools for businesses to manage their sales, marketing, and customer service operations. Beyond its out-of-the-box capabilities, Salesforce provides a robust development environment that allows organizations to customize and extend the platform to meet their unique needs.

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