Wed.Jan 08, 2025

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What is HubSpot Customer Service Software?

CSM Magazine

If you’re wondering, “What is HubSpot Customer Service Software, and how can it help my business?” here’s everything you need to know. Customer service is the backbone of successful businesses. Delivering exceptional support not only ensures customer satisfaction but also fosters loyalty, paving the way for long-term growth.

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The Role Both MAPs and CSPs Play in The Customer Lifecycle

Gainsight

CFOs scrutinizing the tech stack are quick to question redundancies. When they see email communication capabilities in both your Marketing Automation Platform (MAP) and Customer Success Platform (CSP) , theyre bound to ask, Why do we need both? Its a valid questionbut the answer lies in understanding and reconciling the distinct roles each tool plays in the buyer and customer journey.

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Customer Service in the Age of AI: Balancing Automation and Human Interaction

CSM Magazine

Artificial intelligence is everywhere these days, and the customer service industry has never been the same since robots learned to talk. Last year, the call center AI industry was valued at USD 1.6 billion, and projections for 2024 point to a market size of USD 1.95 billion. More importantly, this sector will likely expand at a CAGR of 22.7% until 2032.

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Top 7 Email Marketing Strategies for Marketers: Personalization, Precision & Performance 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. However, its success depends on precisiondelivering the right message, to the right audience, at the right time. In a competitive and cluttered inbox, marketers need strategies rooted in data and personalization to break through.

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A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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The Best Instagram Hacks You Need to Boost Your Engagement Today

Brandwatch CX

Boost your Instagram engagement with these 15 effective hacks. Transform your strategy and connect with your audience today! Read more to learn how.

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Ask Me Anything: Market Research 5 Years Post-Pandemic with Steve Schlesinger

2020 Research

Hear from Steve Schlesinger, Sago CEO and executive chairman, on what market research looked like before and after the pandemic.

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All About Feedback Email: Best Practices & Templates for Effective Results

Zonka Feedback

Feedback emails are more than just a requests for opinionstheyre a doorway to understanding your customers better, improving your products or services, and building stronger relationships. Whether its a short satisfaction survey or a detailed product review request, feedback emails give you the insights you need to stay ahead of the curve.

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The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More

Forrester's Customer Insights

The automotive sector's vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it's applied to the entire mobility ecosystem, which is what we're doing at Forrester.

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Unlock cost-effective AI inference using Amazon Bedrock serverless capabilities with an Amazon SageMaker trained model

AWS Machine Learning

In this post, Ill show you how to use Amazon Bedrock with its fully managed, on-demand APIwith your Amazon SageMaker trained or fine-tuned model. Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies such as AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI.

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How AI Is Revolutionizing Contact Centers: 2025 Strategy + ROI Playbook

In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.

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The Power of In-App Marketing: ecobee’s Drawers Boost DR Program Enrollment

Uplight

As utilities scale their demand response and Virtual Power Plant (VPP) programs, increasing customer enrollment remains a key priority across both utility-owned and third-party channels. Leveraging Original Equipment Manufacturer (OEM) channels can be particularly effective due to extensive customer engagement opportunities through apps and other communications.

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Top 10 Blogs of 2024

Optimove

Take the next step with our CRM marketer evolution curve Download Now Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more In 2024, marketers zeroed in on CRM Marketing strategies that redefined customer engagement and set new industry standards. From embracing AI responsibly to exploring innovative approaches like generosity marketing and position-less marketing, these were the trending topics that shaped the year.

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Getting Smart on Content Intelligence

Forrester's Customer Insights

Back in March 2023, I published The Future of B2B Content, a report that I reflected upon in recent weeks when my colleague Jessie Johnson and I published a new report, In the Age of AI, Marketers Need to Rethink Content Intelligence.

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Prepare For Geopolitics To Impact Your European Nearshore Strategies

Forrester's Customer Insights

As we move into 2025 Europe continues to be exposed to dramatic changes with trade slowing and geopolitics fracturing the region all this while technological change is accelerating. Meanwhile several key industries, like automotive for example, are undergoing their own structural changes further increasing volatile dynamics.

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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.