Mon.Nov 18, 2024

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State of AI for agencies in 2024: Trends, applications, and how to lead the way

BirdEye

Artificial Intelligence (AI) is not a buzzword anymore—it’s reshaping the way agencies operate, innovate, and deliver value. AI is quickly becoming essential for agencies that want to stay competitive and truly connect with their clients. However, with so many changes happening around AI, many agencies are still figuring out the best way to utilize it effectively.

Trends 52
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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. To capitalize on those behaviors, you need to be able to perform customer behavior analysis.

Analysis 195
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Generate AWS Resilience Hub findings in natural language using Amazon Bedrock

AWS Machine Learning

Resilient architectures are the foundation upon which successful businesses are built. However, keeping up with the latest advancements and making sure your systems are resilient can be a daunting task. Between monitoring, analyzing, and documenting architectural findings, a lack of crucial information can leave your organization vulnerable to potential risks and inefficiencies.

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Top 5 Customer Service & CX Articles for Week of November 18, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. ‘Good Experience Builds Loyalty’: Chewy’s CEO on Meeting Customer Demand by Robert Safian (Fast Company) As artificial intelligence transforms customer service and workplace tools, many companies still struggle to capture that elusive human connection.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How InsuranceDekho transformed insurance agent interactions using Amazon Bedrock and generative AI

AWS Machine Learning

This post is co-authored with Nishant Gupta from InsuranceDekho. The insurance industry is complex and overwhelming, with numerous options that can be hard for consumers to understand. This complexity hinders customers from making informed decisions. As a result, customers face challenges in selecting the right insurance coverage, while insurance aggregators and agents struggle to provide clear and accurate information.

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Build cost-effective RAG applications with Binary Embeddings in Amazon Titan Text Embeddings V2, Amazon OpenSearch Serverless, and Amazon Bedrock Knowledge Bases

AWS Machine Learning

Today, we are happy to announce the availability of Binary Embeddings for Amazon Titan Text Embeddings V2 in Amazon Bedrock Knowledge Bases and Amazon OpenSearch Serverless. With support for binary embedding in Amazon Bedrock and a binary vector store in OpenSearch Serverless, you can use binary embeddings and binary vector store to build Retrieval Augmented Generation (RAG) applications in Amazon Bedrock Knowledge Bases, reducing memory usage and overall costs.

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12 best social media AI tools: Find the right one for you

BirdEye

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week. This guide breaks down the essential AI tools you need and shows you exactly how to use them.

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Generate and evaluate images in Amazon Bedrock with Amazon Titan Image Generator G1 v2 and Anthropic Claude 3.5 Sonnet

AWS Machine Learning

Recent enhancements in the field of generative AI , such as media generation technologies, are rapidly transforming the way businesses create and manipulate visual content. Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies such as AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, pr

Policies 100
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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool. With a focus on long-term customer loyalty, Optimove’s AI-driven tools help marketers personalize at scale, measure customer lifetime value (CLV), and automate campaigns.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Hitting the Jackpot with Service: How Casinos Keep Players Coming Back for More

CSM Magazine

In the context of the highly competitive gambling industry, the provision of exemplary customer service has evolved from being a mere desirable attribute to a crucial imperative. It can be reasonably deduced that casinos which prioritise customer satisfaction are more likely to attract and retain players, particularly those who are willing to place high-value bets.

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AI in property management: How GenAI is transforming the future of operations

BirdEye

Managing multiple properties comes with unique challenges – coordinating maintenance across locations and ensuring consistent tenant satisfaction. As tenant expectations evolve and property portfolios grow, traditional management methods often fall short. Artificial Intelligence (AI) revolutionizes how property managers handle these daily complexities.

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Automate cloud security vulnerability assessment and alerting using Amazon Bedrock

AWS Machine Learning

Cloud technologies are progressing at a rapid pace. Businesses are adopting new innovations and technologies to create cutting-edge solutions for their customers. However, security is a big risk when adopting the latest technologies. Enterprises often rely on reactive security monitoring and notification techniques, but those techniques might not be sufficient to safeguard your enterprises from vulnerable assets and third-party attacks.

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CommBox Secures $15M Investment, Prioritizing AI in Customer Experience

CSM Magazine

CommBox , a leading enterprise-grade omnichannel, AI-powered customer experience platform, has today announced the completion of a $15 million growth investment round from PSG Equity. PSG Equity is a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to help navigate and capitalize on transformational growth.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Providing a DXP that is composable

Forrester's Customer Insights

Vendor messaging of “The Composable DXP” is not resonating, especially when the portfolio of capabilities varies widely across vendors. Turns out that securing credibility as a provider of a DXP requires more than appending the word “composable” to their name.

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Link in bio Instagram: A simple way to boost your engagement and drive traffic

Brandwatch CX

Discover effective link in bio strategies to enhance your Instagram presence. Learn how to drive engagement and maximize your impact. Read the article now!

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ChurnZero named a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Success Management Platforms

ChurnZero

The SaaS industry was hit hard in late 2022 through 2024. Shifts in market dynamics led investors to favor financial stability and profitability over “growth at all costs,” putting retention at the center of most businesses. The metrics of retention (gross revenue retention or net revenue retention) are now cemented as the qualifying metrics when investors and boards ask about a company’s health.

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AI for social media posts: How to create a month’s content in 2 hours

BirdEye

“Post daily.” “Stay consistent.” “Engage more.” These social media mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your social media engagement rates?

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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State of Community in 2024: Here’s Everything We Know

Gainsight

The power of the customer to drive growth for any B2B organization increases exponentially when they connect to a community of others. In fact, many companies are building community engagement into the foundation of their customer success strategies because of the positive impact on revenue and retention. Community offers customers a self-service hub and allows organizations to tap into the wisdom of the crowd, as peers collaboratively solve problems and discover new use cases and features.

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The Benefits of Hosting PDFs vs. Email Attachments

CSM Magazine

Effective sharing of documents is essential for both businesses and individuals. The ongoing discussion revolves around whether it is better to upload PDF files or send them as email attachments. By comprehending the merits of each approach, individuals can make informed choices. This article delves into the advantages of hosting PDF files on websites as opposed to using email attachments, shedding light on how this decision can influence workflow and communication effectiveness.

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Transform Open-End Analysis into Precise Results with Theme Extractor 2.0 and Ask Ascribe

Ascribe

Market researchers and data analysts are constantly looking for faster and more efficient ways to analyze and extract actionable insights from vast amounts of open-end feedback. The launch of Theme Extractor 2.0 and Ask Ascribe marks a major leap forward in open-end analysis, equipping organizations with advanced tools that offer exceptional speed, precision, and depth of insight.

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Essential Eye Care Tips for Call Center Professionals

CSM Magazine

Contact center agents spend a significant amount of time glued to computer screens, managing customer queries, and ensuring efficient service delivery. While the role is essential for maintaining high levels of customer satisfaction, it often exposes agents to eye strain—a common occupational hazard that can lead to discomfort, reduced productivity, and even long-term vision problems.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Introducing The Forrester Tech Tide™: Software Development, Q4 2024 

Forrester's Customer Insights

As all organizations recognize they are (at least in part) software companies, questions arise. Which software development technologies have staying power? Which are just a flash in the pan? And which technologies, useful in the past, should now be retired in favor of better options?

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Delivering the Brand Promise with Laura Richard

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What is a brand promise? What is the role of branding in enhancing the customer experience? How can businesses define their brand to impact customer relationships meaningfully? How does empowering employees align with a company’s brand promise?

Brands 139
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A Digital Product Passport Needs More Standardization And Fewer Standards

Forrester's Customer Insights

The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.

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DXC transforms data exploration for their oil and gas customers with LLM-powered tools

AWS Machine Learning

This post is co-written with Kaustubh Kambli from DXC Technology. DXC Technology is an IT services leader with more than 130,000 employees supporting 6,000 customers in over 70 countries. DXC builds offerings across industry verticals to deliver accelerated value to their customers. One of the sectors DXC has deep expertise in is energy. The oil and gas industry relies on discovering new drilling sites to drive growth.

Tools 101
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Choose A Cross-Channel Marketing Hub That Amplifies Your Customer Obsession Strategy

Forrester's Customer Insights

An effective cross-channel marketing hub (CCMH) can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for next-gen customer engagement based on compelling, contextually relevant experiences.

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How MSD uses Amazon Bedrock to translate natural language into SQL for complex healthcare databases

AWS Machine Learning

This post is co-written with Vladimir Turzhitsky, Varun Kumar Nomula and Yezhou Sun from MSD. Generative AI is transforming the way healthcare organizations interact with their data. Large language models (LLMs) can help uncover insights from structured data such as a relational database management system (RDBMS) by generating complex SQL queries from natural language questions, making data analysis accessible to users of all skill levels and empowering organizations to make data-driven decision

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Meet Forrester’s New Senior Analyst Covering Marketing Measurement: Brad Haag

Forrester's Customer Insights

According to our most recent CMO Pulse Survey, marketing executives plan to prioritize maturing how they measure marketing effectiveness in 2025. Marketing measurement plays a critical role in helping CMOs defend marketing investments, secure resources for future initiatives, and show that marketing is an engine for growth rather than a cost center.