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First impressions in business? They’re exactly like a first date. Think about it: from the moment you meet, every glance, every word, and every interaction paints a picture. Will it lead to something great, or will it fizzle out with a polite “thanks, but no thanks” ? Just like meeting someone new, customers form snap judgments – sometimes in just a few seconds – about your business.
In today’s competitive market, understanding your customers’ experiences is paramount. Customer Journey Mapping (CJM) is a powerful tool that helps businesses visualize and analyze the interactions customers have with a brand throughout their lifecycle. By mapping out these journeys, businesses can identify pain points, opportunities for improvement, and moments of delight.
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Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
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Today’s podcast features a series of interviews I conducted with HubSpot executives when I attended HubSpot’s recent GROW Europe 2024 event at the Queen Elizabeth Hall […] The post Broken funnels, flywheels and human messaging – Key insights from HubSpot executives at GROW Europe 2024 first appeared on Adrian Swinscoe.
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As convenient as they are, video calls aren’t always the best or preferred option for everyone. Offering the choice of an audio-only meeting can significantly improve accessibility, efficiency, and overall wellbeing for all participants involved. Here’s why allowing audio-only meetings is not just thoughtful, but sometimes essential. 1. Respects Personal Preferences and Comfort Levels Not everyone is comfortable being on camera.
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