Thu.Jul 18, 2024

article thumbnail

How Customer Feedback Can Boost Your Bottom Line

InMoment XI

What Is Customer Feedback? Customer feedback can take many forms, but it is defined as any information from customers about their experience with a product or service from a specific company. This can include the customer’s opinions, complaints, suggestions, and compliments. The goal of customer feedback is to understand and meet customer needs and expectations to improve products, services, and overall customer satisfaction.

Feedback 221
article thumbnail

How Mend.io unlocked hidden patterns in CVE data with Anthropic Claude on Amazon Bedrock

AWS Machine Learning

This post is co-written with Maciej Mensfeld from Mend.io. In the ever-evolving landscape of cybersecurity, the ability to effectively analyze and categorize Common Vulnerabilities and Exposures (CVEs) is crucial. This post explores how Mend.io , a cybersecurity firm, used Anthropic Claude on Amazon Bedrock to classify and identify CVEs containing specific attack requirements details.

Data 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Social Media Manager Interview Questions: Key Insights to Hire Successfully

Brandwatch CX

Master the art of hiring with our curated list of social media manager interview questions.

article thumbnail

Metadata filtering for tabular data with Knowledge Bases for Amazon Bedrock

AWS Machine Learning

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading artificial intelligence (AI) companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API. To equip FMs with up-to-date and proprietary information, organizations use Retrieval Augmented Generation (RAG), a technique that fetches data from company data sources and enriches the prompt to provide more relevant and accurate responses.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

How to Start a Social Media Marketing Agency: Key Steps for Success

Brandwatch CX

Learn how to launch your social media marketing agency. Learn strategies for client acquisition, service offerings, and scaling your business for success.

More Trending

article thumbnail

How Consumer Travel and Leisure Habits Have Changed

Brandwatch CX

What does Brandwatch data reveal about trends in travel and hospitality? Learn about emerging consumer preferences and key insights for the year ahead.

Travel 98
article thumbnail

Discover How Uncovering Customers’ Hidden Motivations Leads to ROI Growth A Master Class: Unlocking The Psychology of Customer Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: I often say there is never one thing happening in a Customer Experience ; instead, there are multiple things at work. Therefore, one theory or concept will not explain your customers’ behavior; instead, you need the effects of several combined theories.

ROI 78
article thumbnail

How Much Do Social Media Managers Make: Salary Insights and Factors

Brandwatch CX

Explore latest salary insights for social media managers. Discover the factors influencing their earnings, job outlook, and tips to boost income potential.

article thumbnail

Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Optimove’s iGaming Pulse aggregates anonymous sports betting player data from over 200 operators worldwide, providing daily benchmarks and trends throughout Euro 2024. Understanding these trends and behaviors is critical for operators as they prepare for future peak events.

Sports 64
article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

West Monroe’s take on the CrowdStrike-Microsoft outage

West Monroe

A recent CrowdStrike update caused widespread disruptions, particularly affecting systems running on Microsoft infrastructure. This incident impacted various services, including point-of-sale systems, authentication, and communication technologies. Organizations with systems dependent on Microsoft and lacking appropriate redundancy faced significant challenges.

System 59
article thumbnail

How Much Do Social Media Managers Make: Salary Insights and Factors

Brandwatch CX

Explore latest salary insights for social media managers. Discover the factors influencing their earnings, job outlook, and tips to boost income potential.

article thumbnail

Sometimes Less Is More For Cloud-Powered Innovation: How Utilities And Telcos Are Rationalizing Their Clouds

Forrester's Customer Insights

Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.

article thumbnail

Listen to Your Employees: Survey Smart and Survey Often

Brad Cleveland Blog

Initiate and encourage voice of the employee The late Steve Jobs once famously stated, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” … Continue reading → The post Listen to Your Employees: Survey Smart and Survey Often appeared first on Brad Cleveland.

Survey 52
article thumbnail

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

article thumbnail

Customer Success: Welcome to the Revenue Team!

Gainsight

Buying criteria for B2B companies have shifted dramatically in recent years. In fact, according to G2’s 2024 Buyer Behavior Report , buyers prioritize ease of use, ease of implementation, fast ROI, and scalability ahead of cost, features, and even security. These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to prioritize what today’s buyers really care about early in the sales cycle.

article thumbnail

How to Start a Social Media Marketing Agency: Key Steps for Success

Brandwatch CX

Learn how to launch your social media marketing agency. Learn strategies for client acquisition, service offerings, and scaling your business for success.

article thumbnail

How to Turn NPS Promoters into Brand Advocates for Industry Dominance?

Zonka Feedback

So you've just launched a groundbreaking new product, a game-changer in your industry? Early reviews are glowing, sales figures are exceeding expectations – a textbook success story. Fast forward, a year later, a competitor releases a similar product, not quite as innovative, but with a fervent online community singing its praises. Their advocates become brand evangelists, propelling the product into the mainstream consciousness.

article thumbnail

Can I split my business income with my family?

Pretium Solutions

I want to split my business income with my family – is income splitting allowed? It’s a question we are asked regularly. Can I split my business income with my partner and family? And yes, we understand you want to reduce your tax liability. But in trying to reduce tax in this way, you may be breaching the Personal Services Income (PSI) rules which will put you right back where you started; and possibly with some ATO penalties thrown on top.

Meeting 52
article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

Using Influencer Marketing to Boost Sales and Customer Trust

CSM Magazine

Bid farewell to those towering billboards and ear-splitting TV commercials—the modern marketing game is played on a much hipper battlefield. Today, a well-placed Instagram story or a casual TikTok mention can hold more sway than a 30-second prime-time spot. And if you’re not already leveraging this powerhouse strategy, you might just find your brand in the rearview mirror of your savvier competitors.

Sales 52
article thumbnail

Customer Success: Welcome to the Revenue Team!

Gainsight

Buying criteria for B2B companies have shifted dramatically in recent years. In fact, according to G2’s 2024 Buyer Behavior Report , buyers prioritize ease of use, ease of implementation, fast ROI, and scalability ahead of cost, features, and even security. These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to prioritize what today’s buyers really care about early in the sales cycle.

article thumbnail

The Role of Technology in Modern Employee Recognition Programs

CSM Magazine

In today’s fast-paced and digitalised realm, technology has drastically transformed businesses and how people work, thus demanding modern employee recognition programs. Modern employee recognition programs are changing as technology grows. Traditional, hectic and time-consuming employee recognition programs such as annual rewards, promotion-based recognition and employee of the year awards are long gone and have lost their effectiveness.

article thumbnail

How to Start a Social Media Marketing Agency: Key Steps for Success

Brandwatch CX

Learn how to launch your social media marketing agency. Learn strategies for client acquisition, service offerings, and scaling your business for success.

article thumbnail

4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

article thumbnail

20+ Webinar Survey Questions to Improve Your Next Webinar

SurveySensum

Did you know the average number of leads any webinar generates is between 500-1000? So, the next time you launch a webinar don’t forget that it has the potential to boost your revenue and extend your customer base. However, organizing a webinar is just one step, the follow-up that comes after the webinar is what matters the most when it comes to converting attendees into customers.

Survey 52
article thumbnail

Einstein Service Agent: Salesforce’s Leap Towards Autonomous Customer Service

CSM Magazine

Salesforce has unveiled Einstein Service Agent, an AI-powered autonomous agent set to transform the customer service landscape. The new AI agent is equipped with a reasoning engine that holds intelligent and fluid conversations with customers, swiftly processing and interpreting information to resolve issues. Drawing from data sources like Salesforce CRM, the Einstein Service Agent delivers recommendations and responses personalized to suit each customer’s unique needs and preferences.

article thumbnail

Planning Season Is Coming. Use Forrester’s Planning Guides To Cut Through Complexity.

Forrester's Customer Insights

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

B2B 43
article thumbnail

Secure AccountantAI Chatbot: Lili’s journey with Amazon Bedrock

AWS Machine Learning

This post was written in collaboration with Liran Zelkha and Eyal Solnik from Lili. Small business proprietors tend to prioritize the operational aspects of their enterprises over administrative tasks, such as maintaining financial records and accounting. While hiring a professional accountant can provide valuable guidance and expertise, it can be cost-prohibitive for many small businesses.

Chatbots 132
article thumbnail

How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

article thumbnail

T&I EMEA 2024: Staying Resilient in a Fluid Technology and Threat Landscape

Forrester's Customer Insights

“Resilience” an oft quoted and reasonable ideal that technology professionals and by extension, the businesses they serve strive for. However as anyone that works in the tech industry knows, our digital systems are often anything but and security threats loom like the sword of Damocles.

article thumbnail

Intelligent document processing using Amazon Bedrock and Anthropic Claude

AWS Machine Learning

Generative artificial intelligence (AI) not only empowers innovation through ideation, content creation, and enhanced customer service, but also streamlines operations and boosts productivity across various domains. To effectively harness this transformative technology, Amazon Bedrock offers a fully managed service that integrates high-performing foundation models (FMs) from leading AI companies, such as AI21 Labs, Anthropic, Cohere, Meta, Stability AI, Mistral AI, and Amazon.

Policies 132
article thumbnail

Prime Day 2024: How Retailers Competed With Amazon

Forrester's Customer Insights

Read key insights from Sucharita Kodali and Delilah Gonzalez on how major retailers competed with Amazon's Prime Day 2024 event.

Retail 36