Tue.Apr 02, 2024

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! ‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And for good reason! Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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How to Improve CSAT Score – 6 Step Strategy

Comm100

Customer satisfaction (CSAT) scores are a vital metric for any business trying to track and improve their customer service and support. The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement. A higher CSAT score not only reflects happier customers but also drives loyalty, positive word-of-mouth, and increased revenue potential.

Strategy 264
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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! ‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And for good reason! Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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Solar models from Upstage are now available in Amazon SageMaker JumpStart

AWS Machine Learning

This blog post is co-written with Hwalsuk Lee at Upstage. Today, we’re excited to announce that the Solar foundation model developed by Upstage is now available for customers using Amazon SageMaker JumpStart. Solar is a large language model (LLM) 100% pre-trained with Amazon SageMaker that outperforms and uses its compact size and powerful track records to specialize in purpose-training, making it versatile across languages, domains, and tasks.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Why you should unlist, not delete, your YouTube videos

BirdEye

Ever looked back at your early YouTube videos and cringed? You’re not alone. As a content creator on YouTube, it’s natural to have moments where you consider deleting some of your older videos. Maybe the quality isn’t up to par, or the content no longer aligns with your channel’s current direction. However, before you rush to hit that delete button, there’s a better option to consider.

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[Experience Action Podcast] Must-Haves for Successful CX Programs

Experience Investigators by 360Connext

Embark on a journey with Jeannie Walters as we unlock the secrets to customer experience success that transcend industries. There are aspects to managing the customer experience in an intentional and proactive way that are true no matter the size of the organization, the leadership, the industry, you name it. We’re exploring the must-have elements as opposed to nice-to-haves and mentioning some things you might want to actively ignore.

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Enterprise Contact Center Solutions: A Game Changer

NobelBiz

Are customers becoming more and more demanding with time? With the growing customer expectations, enterprises are under great pressure to deliver exceptional service. At the core of this modern transformation lie Enterprise Contact Center Solutions , sophisticated platforms designed to streamline communication, enhance productivity, and drive customer satisfaction.

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Pros and Cons of Outsourcing Explained

Helpware

Who doesn't need an extra pair of hands now and then? Especially when it comes to Small and Medium-sized Enterprises (SMEs) development, understanding the benefits of outsourcing represents crucial knowledge that may have a deep impact on the company's short- and long-term growth.

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They’re already robots

Zeisler Consulting

All the rage these days in Contact Center online webinars and consortia is the topic of automation and “AI”… “Bots”, “ChatGPT” (I still don’t understand what that does, but apparently, as far as you know, I’m using it to write this article right now.) The ominous overtone to most of these conversations is that Robots are coming for your Contact Center!

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther

Adrian Swinscoe

Today’s interview is with James Lawther, Director at Squawk Point Consulting and Author of ‘Managed by Morons: The Path to a Thriving Organisation’. James joins me […] The post You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther first appeared on Adrian Swinscoe.

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. Understanding what makes new players tick and how to retain them will help operators drive growth.

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April 2024 Atlas Highlights

Lithium

Hello Atlas members! If you still need to sign up to receive the Customer Newsletter, you're missing out on the latest and greatest from Khoros! Sign up today ! Here’s the Atlas content you do not want to miss! Some blog areas are limited to Khoros customers only. If you are a customer and unable to access anything, click the chat bubble (bottom right) and type Customer Access.

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Employee experience is receiving increasing attention in our experience ecosystem. Companies increasingly recognize that employee experience can be positive, powerful, and influential in engaging customers. IBM Smarter Workforce Institute and Globoforce’s Work Human Research Institute’s research 1 found that organizations need influential leaders who can provide clarity and direction and focus on practices that drive employee experiences.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Five Things To Know Before Purchasing a Private Proxy Server For Web Scraping

CSM Magazine

Collecting large amounts of data online is only possible with scraper bots that can do it automatically in a few minutes. However, the short time you scrape can take a lot of preparation, and choosing the right proxy server might be the most important thing. A bad choice of proxies can hinder even the simplest web scraping project. IP bans, CAPTCHAs, location restrictions, slow speeds, and many other problems can be avoided with the right proxy type.

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Top 8 Best BPO Companies for SMEs in Data Entry

Magellan Solutions

Top 8 Best BPO Companies for SMEs in Data Entry In the fast-paced world of business process outsourcing (BPO) , small and medium-sized enterprises (SMEs) continuously peruse the maze of service providers to look for the best partner able to offer the most reliable and cost-efficient solution for their data entry needs. The right BPO company can be a game-changer for an SME.

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Cross-Team Collabs: How UX Design and UX Research Align at dscout

dscout People Nerds

What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.

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14 Tips for Optimizing a Supply Chain

CSM Magazine

Any business selling products earns its success and revenues based largely on how efficient its supply chain is. When a supply chain operates efficiently, you have growth and profits. It eats into revenues and operations when it isn’t organized or encounters difficulties without resolution. An effective supply chain is a must but requires ongoing refinement to keep it performing optimally in an evolving and competitive market.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”

Optimove

In the evolving landscape of digital marketing, Optimove , the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.

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A Guide for Every Business in Choosing a CRM

CSM Magazine

When it comes to customer relationship management (CRM), not every industry finds its rhythm with the same beat. The intricate needs of a real estate agent, thriving on a large network to clinch deals, contrast greatly with the contractor’s reliance on a CRM to clock the work hours of their team. This difference in needs has given rise to a ton of CRM solutions, each tailored to fit specific industries.

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Enable single sign-on access of Amazon SageMaker Canvas using AWS IAM Identity Center: Part 2

AWS Machine Learning

Amazon SageMaker Canvas allows you to use machine learning (ML) to generate predictions without having to write any code. It does so by covering the end-to-end ML workflow: whether you’re looking for powerful data preparation and AutoML, managed endpoint deployment, simplified MLOps capabilities, or the ability to configure foundation models for generative AI , SageMaker Canvas can help you achieve your goals.

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AWS and Mistral AI commit to democratizing generative AI with a strengthened collaboration

AWS Machine Learning

The generative artificial intelligence (AI) revolution is in full swing, and customers of all sizes and across industries are taking advantage of this transformative technology to reshape their businesses. From reimagining workflows to make them more intuitive and easier to enhancing decision-making processes through rapid information synthesis, generative AI promises to redefine how we interact with machines.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.