Fri.Sep 06, 2024

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4 Reasons Companies are Turning to Outsourcing

Advantage Communications

Outsourcing, the practice of contracting out specific business functions to external BPO providers, has become increasingly popular over time. This practice is driven not only by the recognition of the cost-saving benefits it offers, but also as a strategic tool for obtaining specialized talents, increasing scalability, and promoting innovation. This allows businesses to focus on their core competencies while delegating non-core operations to BPO firms.

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How Vidmob is using generative AI to transform its creative data landscape

AWS Machine Learning

This post was co-written with Mickey Alon from Vidmob. Generative artificial intelligence (AI) can be vital for marketing because it enables the creation of personalized content and optimizes ad targeting with predictive analytics. Specifically, such data analysis can result in predicting trends and public sentiment while also personalizing customer journeys, ultimately leading to more effective marketing and driving business.

Data 121
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25 brand perception survey question examples + template

delighted

What do customers really think about your brand? Understanding your customers’ perceptions of your brand can help you bolster market research, identify ways to improve your brand’s reputation, and much more. Brand perception surveys are instrumental tools for uncovering not only how customers feel about your brand but also how they communicate that to new, potential customers and beyond.

Survey 98
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Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Beyond Philosophy

In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett , partner and CXO at WeRock DM , who shares his thoughts after watching “The Social Dilemma” and wrestling with the impact of digital marketing on mental health.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Ground truth curation and metric interpretation best practices for evaluating generative AI question answering using FMEval

AWS Machine Learning

Generative artificial intelligence (AI) applications powered by large language models (LLMs) are rapidly gaining traction for question answering use cases. From internal knowledge bases for customer support to external conversational AI assistants, these applications use LLMs to provide human-like responses to natural language queries. However, building and deploying such assistants with responsible AI best practices requires a robust ground truth and evaluation framework to make sure they meet

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What is outcomes-based customer success?

ChurnZero

Outcomes-based customer success is a strategy focused on ensuring that customers achieve their desired outcomes with your product. It sounds straightforward but it’s easier said than done. It takes a focused team with strong listening and coaching skills, a deep understanding of your product, a curiosity to understand customer goals, and a proactive, strategic approach to engagement.

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How Using Funny Pictures of People Can Boost Your Brand’s Marketing

CSM Magazine

Today’s marketing industry is fast-paced and rapidly developing. In such a world, it can be more challenging than ever to capture and retain customers’ attention. That’s where humor can help. Using funny pictures of people in your marketing strategy can be a game-changer and help you engage with your audience in a memorable and relatable way.

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The Service Recovery Paradox | AmplifAI

Amplifai Coaching Category

Discover the science behind the Service Recovery Paradox customer service phenomenon, explore real-world examples, and get practical tips for implementation. Find out how to measure its impact and use technology to amplify its effects in your business.

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4 Exchanges to Buy Bitcoin with a Credit Card

CSM Magazine

Cryptocurrency has exploded in popularity in recent years. Bitcoin, in particular, has seen its value skyrocket to an all-time high of $73,000 in March 2024. As more people are getting involved with Bitcoin, one of the most common questions is: what is the easiest way to buy Bitcoin with a credit card ? Using a credit card to purchase Bitcoin can be one of the simplest and most convenient options for beginners.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Increase Customer Lifetime Value with Personalized Shopping Experiences

Blueshift

For e-commerce and retail brands, maximizing Customer Lifetime Value (CLV) is key to driving profit and maintaining a competitive edge. Companies like Nike and Apple have mastered the art of personalized shopping experiences through tailored experiences such as customized workout plans and personalized product setups. These strategies not only foster loyalty and engagement but also encourage repeat purchases, driving profit without new acquisition costs.

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The Crucial Role of Expert Legal Support in Medical Negligence Cases

CSM Magazine

When faced with the aftermath of medical negligence, the journey toward justice can be daunting. Medical negligence cases are complex, requiring not only emotional resilience but also a deep understanding of the legal landscape. Having expert legal support is not just beneficial—it’s essential. This article explores what it means to have expert legal support during a medical negligence case and why it can make all the difference.

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Crack the ‘Happy’ Employee Code – 30+ Performance Review Questions to Ask

SurveySensum

Often performance reviews are misunderstood and seen as a dreaded task, a box to tick off, or even a necessary evil. How about you look at them differently? Consider them an opportunity to connect with your employees, identify accomplishments & challenges, get first-hand feedback, and shape future trajectory. In fact, 98% of organizations state performance management programs are crucial to business success.

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Choosing the Best Way to Collect Beta Feedback

Centercode

Learn how to choose the ideal feedback methods for your beta test activities to capture impactful insights.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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How Product Operations is Evolving to Drive Business Decisions

Keatext

Product-led growth is changing how businesses make use of customer insights, and the role of the product team is evolving rapidly.

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Dear AI, Please Change The World Already

Forrester's Customer Insights

Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!

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AI Agents: The Good, The Bad, And The Ugly

Forrester's Customer Insights

As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.

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Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

Forrester's Customer Insights

As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Four Agreements That Enterprise Business Applications Must Adopt

Forrester's Customer Insights

Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow.

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From Pixels To Perception: The Impact Of Foundation Models For Vision

Forrester's Customer Insights

Large-scale AI models trained on extensive data sets are shifting computer vision toward more adaptable and scalable solutions.