This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Outsourcing, the practice of contracting out specific business functions to external BPO providers, has become increasingly popular over time. This practice is driven not only by the recognition of the cost-saving benefits it offers, but also as a strategic tool for obtaining specialized talents, increasing scalability, and promoting innovation. This allows businesses to focus on their core competencies while delegating non-core operations to BPO firms.
This post was co-written with Mickey Alon from Vidmob. Generative artificial intelligence (AI) can be vital for marketing because it enables the creation of personalized content and optimizes ad targeting with predictive analytics. Specifically, such data analysis can result in predicting trends and public sentiment while also personalizing customer journeys, ultimately leading to more effective marketing and driving business.
What do customers really think about your brand? Understanding your customers’ perceptions of your brand can help you bolster market research, identify ways to improve your brand’s reputation, and much more. Brand perception surveys are instrumental tools for uncovering not only how customers feel about your brand but also how they communicate that to new, potential customers and beyond.
Generative artificial intelligence (AI) applications powered by large language models (LLMs) are rapidly gaining traction for question answering use cases. From internal knowledge bases for customer support to external conversational AI assistants, these applications use LLMs to provide human-like responses to natural language queries. However, building and deploying such assistants with responsible AI best practices requires a robust ground truth and evaluation framework to make sure they meet
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett , partner and CXO at WeRock DM , who shares his thoughts after watching “The Social Dilemma” and wrestling with the impact of digital marketing on mental health.
Sign up to get articles personalized to your interests!
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Discover how Kapta's Key Account Management Software can elevate your relationship with key customers. Dive into our blog to explore features that streamline account management and enhance strategic customer engagements. Experience a smarter way to maintain and grow your most valuable business relationships.
Outcomes-based customer success is a strategy focused on ensuring that customers achieve their desired outcomes with your product. It sounds straightforward but it’s easier said than done. It takes a focused team with strong listening and coaching skills, a deep understanding of your product, a curiosity to understand customer goals, and a proactive, strategic approach to engagement.
Today’s marketing industry is fast-paced and rapidly developing. In such a world, it can be more challenging than ever to capture and retain customers’ attention. That’s where humor can help. Using funny pictures of people in your marketing strategy can be a game-changer and help you engage with your audience in a memorable and relatable way.
Discover the science behind the Service Recovery Paradox customer service phenomenon, explore real-world examples, and get practical tips for implementation. Find out how to measure its impact and use technology to amplify its effects in your business.
With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.
Cryptocurrency has exploded in popularity in recent years. Bitcoin, in particular, has seen its value skyrocket to an all-time high of $73,000 in March 2024. As more people are getting involved with Bitcoin, one of the most common questions is: what is the easiest way to buy Bitcoin with a credit card ? Using a credit card to purchase Bitcoin can be one of the simplest and most convenient options for beginners.
When faced with the aftermath of medical negligence, the journey toward justice can be daunting. Medical negligence cases are complex, requiring not only emotional resilience but also a deep understanding of the legal landscape. Having expert legal support is not just beneficial—it’s essential. This article explores what it means to have expert legal support during a medical negligence case and why it can make all the difference.
For e-commerce and retail brands, maximizing Customer Lifetime Value (CLV) is key to driving profit and maintaining a competitive edge. Companies like Nike and Apple have mastered the art of personalized shopping experiences through tailored experiences such as customized workout plans and personalized product setups. These strategies not only foster loyalty and engagement but also encourage repeat purchases, driving profit without new acquisition costs.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Often performance reviews are misunderstood and seen as a dreaded task, a box to tick off, or even a necessary evil. How about you look at them differently? Consider them an opportunity to connect with your employees, identify accomplishments & challenges, get first-hand feedback, and shape future trajectory. In fact, 98% of organizations state performance management programs are crucial to business success.
Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate.
Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content