Personalized Customer Strategy in the Age of AI: A Five-Part Framework for Driving Growth
Blake Morgan
NOVEMBER 5, 2024
Many brands today focus on retaining customers through personalized, data-driven experiences. David Edelman , senior lecturer at Harvard Business School and former Chief Marketing Officer of Aetna, offers insights from his new book, “Personalized: Customer Strategy in the Age of AI,” co-authored with Mark Abrahams.
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