Improving Customer Experience Through Stratified Sampling
InMoment XI
FEBRUARY 13, 2024
Market research and market segmentation is a crucial part of launching any campaign or product. One part of this process that is often overlooked is how market segments are developed. It is important to use proper sampling techniques to gain the most accurate market segmentation results. One of these techniques is stratified sampling. Stratified sampling provides businesses with a nuanced understanding of customer preferences and behaviors within each segment, allowing for the development of per
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