Fri.Apr 05, 2024

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A comprehensive guide to Customer Data Platforms in 2024

Adrian Swinscoe

This is a guest post by Aparna M. A., a Content Writer for Kings Research. In the ever-evolving digital landscape, businesses of all sizes are grappling […] The post A comprehensive guide to Customer Data Platforms in 2024 first appeared on Adrian Swinscoe.

Data 59
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Response Bias in CX: How to Get Better Feedback

InMoment XI

Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. To be successful, you’ve got to watch out for inaccurate data such as sampling bias, framing bias, and most importantly, response bias. What is Response Bias? Response bias is our human tendency to self-report inaccurate (or even false) answers to survey questions.

Feedback 195
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How to Improve QSR Guest Experience with Data From the Field

IntouchInsight

Learn how to improve QSR guest experiences, store operations, employee training and franchise performance using Mystery Shopping data.

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Improving Content Moderation with Amazon Rekognition Bulk Analysis and Custom Moderation

AWS Machine Learning

Amazon Rekognition makes it easy to add image and video analysis to your applications. It’s based on the same proven, highly scalable, deep learning technology developed by Amazon’s computer vision scientists to analyze billions of images and videos daily. It requires no machine learning (ML) expertise to use and we’re continually adding new computer vision features to the service.

Analysis 121
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Do You Really Understand Your Customer’s Hidden Motivation? Here’s How to Do This…

Beyond Philosophy

Customer emotions heavily influence experiences and motivate actions, yet these motivations are often hidden, even from the customers. Organizations must uncover these hidden motivations to serve their customers better. The “Jobs to Be Done” framework, popularized by Clayton Christensen at Harvard Business School, provides a lens through which to view customer motivations.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? It’s an environment where shoppers feel understood and valued at every touchpoint. Why does this matter so much? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations.

Retail 78
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Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket

Middlesex Consulting

We are again living in uncertain times. The name for uncertain times is VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity. It describes constant, unpredictable change that is now the norm in many industries and areas of the business world. Here is a partial list of the factors that are causing VUCA for industrial […] The post Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket appeared first on Middlesex Consulting.

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Insights and Actions: What Can We Do to Change UXR for the Better?

dscout People Nerds

UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.

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The Ultimate Guide to Competitor Analysis

Brandwatch CX

Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why Outsourcing Quality Assurance and Adopting DevOps is a Smart Move: 6 Compelling Reasons

CSM Magazine

In today’s dynamic digital environment where both quality and agility are critical, it is crucial to strike a balance between the two. Delivering high-quality products and services has become paramount for businesses to stay competitive. However, achieving this goal can be a daunting task, especially for organizations with limited resources and expertise.

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Research Finds Younger Insurance Agents Expect More Digital Channels

SaleMove

Unlike older insurance agents who prefer to interact via phone and email, Glia research found younger agents show a strong preference for digital channels, led by chat. The post Research Finds Younger Insurance Agents Expect More Digital Channels appeared first on Glia Blog | Digital Customer Service Explained.

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Customer Journey Mapping: Definition, Importance and Examples

Zonka Feedback

Sometimes, customer journeys may seem simple and straightforward, however, your customers go through a variety of stages and experiences before buying your product and actually becoming your customers. Behind a chunk of customers, there is always a group of people who thought of buying a product or service but actually did not convert.

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Unlocking the Power of GenAI in Your Organization

Strativity

The post Unlocking the Power of GenAI in Your Organization appeared first on Material.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Forrester's Customer Insights

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers.

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Understanding and predicting urban heat islands at Gramener using Amazon SageMaker geospatial capabilities

AWS Machine Learning

This is a guest post co-authored by Shravan Kumar and Avirat S from Gramener. Gramener , a Straive company, contributes to sustainable development by focusing on agriculture, forestry, water management, and renewable energy. By providing authorities with the tools and insights they need to make informed decisions about environmental and social impact, Gramener is playing a vital role in building a more sustainable future.

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A New Supergroup For Revenue Technology Emerges – Revenue Orchestration Platforms

Forrester's Customer Insights

Supergroups are back! Boygenius have topped album charts worldwide and scooped up multiple grammy’s in the process for their debut album ‘The Record.’ The band featuring Julien Baker, Lucy Dacus and of course Phoebe Bridgers are a modern example of a supergroup, bringing successful musicians and artists together to create something completely new.