Mon.Jun 03, 2024

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Do you have a lazy brain? Why is this relevant for CX?

ECXO

posts header on ECXO Do you have a lazy brain? Why is this relevant for CX? So, in my journey to improve customer experience, I’ve found myself diving into the world of neuroscience and psychology to better understand how our brains work. One thing I’ve noticed is that in our increasingly complex world, people often lean towards the simplest solutions.

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Prioritizing employee well-being: An innovative approach with generative AI and Amazon SageMaker Canvas

AWS Machine Learning

In today’s fast-paced corporate landscape, employee mental health has become a crucial aspect that organizations can no longer overlook. Many companies recognize that their greatest asset lies in their dedicated workforce, and each employee plays a vital role in collective success. As such, promoting employee well-being by creating a safe, inclusive, and supportive environment is of utmost importance.

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Going Beyond the Platform with Optimove

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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Implement serverless semantic search of image and live video with Amazon Titan Multimodal Embeddings

AWS Machine Learning

In today’s data-driven world, industries across various sectors are accumulating massive amounts of video data through cameras installed in their warehouses, clinics, roads, metro stations, stores, factories, or even private facilities. This video data holds immense potential for analysis and monitoring of incidents that may occur in these locations.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

Forrester's Customer Insights

The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges.

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What We Can Learn From 2023’s Most Notable Breaches

Forrester's Customer Insights

Cybersecurity breaches continued to rise in 2023. Learn the eight most common incident types and get four key takeaways from our new report.

Report 60
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How Emotional Intelligence Boosts Key Account Management Success

Kapta Customer Success

Recognize and leverage account manager emotional intelligence to improve customer experiences, loyalty, and advocacy. Read our blog to learn how.

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How Leading Brands Use Emotional Experience in Their Marketing Strategies

Feedbackly

“ Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it. ” True to Vincent van Gogh’s above words, we battle with emotions every day. They are a decisive factor in our life decisions, and most of the purchasing decisions take place in the subconscious mind. If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level.

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The Hidden Benefits of Using Surveys

dscout People Nerds

Meet the people that matter to you in the moments that matter to them. Qualitative research tools and services for product, innovation, CX, and brand.

Survey 52
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4 HR Predictions for 2025: Supercharge Your Employee Experience with Internal Communications

Speaker: Carolyn Clark and Miriam Connaughton

The future of HR is here, and it's all about collaboration, innovation, and impact. Join us for a forward-thinking session where seasoned experts Miriam and Carolyn will share insights and practical strategies to help you stay ahead of evolving HR trends. Discover how to build strong partnerships with internal teams to craft a transparent, authentic, and connected workforce experience.

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Optimove, #1 CRM Marketing Solution for iGaming, Expands Offering to iGaming Sweepstakes Companies

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving bet

CRM 52
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Why Data Transformation Needs a Baseline

Strativity

We explore why setting a baseline for data transformation is crucial and how a customer data maturity assessment can drive business results.

Data 52
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How Megan Burns Made Their Mark

ImprintCX Articles

Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? To be a successful CX leader you need to act like a catalyst, not a crusader. Most CX leaders think that to drive action they need to get more data, make stronger arguments, or talk about CX to more people.

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From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

Strativity

We examine the importance of data maturity and how Material's Return on Customer Data Assessment can help organizations map a journey to turn data into decisions.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Top 12 Customer Experience Tools in 2024

Helpware

Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts— 70% of their decision to buy depends on it ! It doesn’t stop after they buy, either. How you handle things after the sale can really affect whether they stick with your brand.

Tools 52
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Unlocking the Hidden Value of Your Customer Data

Strativity

We examine the untapped potential of customer data and how Material’s Return on Customer Data Assessment can help in the journey towards greater data maturity.

Data 52
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The True Cost of Using Qualtrics for Small Businesses

SurveySensum

Qualtrics is a powerful customer experience management tool widely recognized for its advanced features, robust analytics, and scalability. It is a preferred choice for large enterprises and organizations that require sophisticated survey tools, in-depth data analysis, and extensive customization options. However, despite its capabilities, Qualtrics may not be the best fit for small businesses due to several key reasons.

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AI Ticketing Systems: What They Are and 8 Options to Consider

Help Scout

Learn what AI ticketing systems are, why they’re useful, what features are most important, and a few options to consider if you’re ready to start your search.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Self-Service Buying Is A Wake-Up Call For B2B Sales

Forrester's Customer Insights

Digital buying and self-service are everywhere. In all buying stages, B2B buyers use tools to complete tasks and purchases on their own. Reassuringly, they still value interactions with sales reps and product experts.

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ImprintCX Expands, Announces the Appointment of Harry Hynekamp as Vice President

ImprintCX Articles

Matlacha, Florida. Today, ImprintCX LLC announced the appointment of a new Vice President, Harry Hynekamp.

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Loyalty Service Providers Supercharge Loyalty Strategies

Forrester's Customer Insights

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value.

Loyalty 32
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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester's Customer Insights

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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AI Fluency Is The CMO’s Next Big Superpower

Forrester's Customer Insights

AI is disrupting the marketing function. That’s why it makes sense for the CMO to be a leading voice and connector in AI.