Mon.Jun 03, 2024

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Do you have a lazy brain? Why is this relevant for CX?

ECXO

posts header on ECXO Do you have a lazy brain? Why is this relevant for CX? So, in my journey to improve customer experience, I’ve found myself diving into the world of neuroscience and psychology to better understand how our brains work. One thing I’ve noticed is that in our increasingly complex world, people often lean towards the simplest solutions.

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Prioritizing employee well-being: An innovative approach with generative AI and Amazon SageMaker Canvas

AWS Machine Learning

In today’s fast-paced corporate landscape, employee mental health has become a crucial aspect that organizations can no longer overlook. Many companies recognize that their greatest asset lies in their dedicated workforce, and each employee plays a vital role in collective success. As such, promoting employee well-being by creating a safe, inclusive, and supportive environment is of utmost importance.

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Going Beyond the Platform with Optimove

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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Implement serverless semantic search of image and live video with Amazon Titan Multimodal Embeddings

AWS Machine Learning

In today’s data-driven world, industries across various sectors are accumulating massive amounts of video data through cameras installed in their warehouses, clinics, roads, metro stations, stores, factories, or even private facilities. This video data holds immense potential for analysis and monitoring of incidents that may occur in these locations.

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A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

Forrester's Customer Insights

The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges.

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What We Can Learn From 2023’s Most Notable Breaches

Forrester's Customer Insights

Cybersecurity breaches continued to rise in 2023. Learn the eight most common incident types and get four key takeaways from our new report.

Report 60
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How Emotional Intelligence Boosts Key Account Management Success

Kapta Customer Success

Recognize and leverage account manager emotional intelligence to improve customer experiences, loyalty, and advocacy. Read our blog to learn how.

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How Leading Brands Use Emotional Experience in Their Marketing Strategies

Feedbackly

“ Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it. ” True to Vincent van Gogh’s above words, we battle with emotions every day. They are a decisive factor in our life decisions, and most of the purchasing decisions take place in the subconscious mind. If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level.

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The Hidden Benefits of Using Surveys

dscout People Nerds

Meet the people that matter to you in the moments that matter to them. Qualitative research tools and services for product, innovation, CX, and brand.

Survey 52
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How AI Is Revolutionizing Contact Centers: 2025 Strategy + ROI Playbook

In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.

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Optimove, #1 CRM Marketing Solution for iGaming, Expands Offering to iGaming Sweepstakes Companies

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving bet

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Why Data Transformation Needs a Baseline

Strativity

We explore why setting a baseline for data transformation is crucial and how a customer data maturity assessment can drive business results.

Data 52
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How Megan Burns Made Their Mark

ImprintCX Articles

Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? To be a successful CX leader you need to act like a catalyst, not a crusader. Most CX leaders think that to drive action they need to get more data, make stronger arguments, or talk about CX to more people.

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From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

Strativity

We examine the importance of data maturity and how Material's Return on Customer Data Assessment can help organizations map a journey to turn data into decisions.

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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.

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Top 12 Customer Experience Tools in 2024

Helpware

Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts— 70% of their decision to buy depends on it ! It doesn’t stop after they buy, either. How you handle things after the sale can really affect whether they stick with your brand.

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Unlocking the Hidden Value of Your Customer Data

Strativity

We examine the untapped potential of customer data and how Material’s Return on Customer Data Assessment can help in the journey towards greater data maturity.

Data 52
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The True Cost of Using Qualtrics for Small Businesses

SurveySensum

Qualtrics is a powerful customer experience management tool widely recognized for its advanced features, robust analytics, and scalability. It is a preferred choice for large enterprises and organizations that require sophisticated survey tools, in-depth data analysis, and extensive customization options. However, despite its capabilities, Qualtrics may not be the best fit for small businesses due to several key reasons.

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AI Ticketing Systems: What They Are and 8 Options to Consider

Help Scout

Learn what AI ticketing systems are, why they’re useful, what features are most important, and a few options to consider if you’re ready to start your search.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Self-Service Buying Is A Wake-Up Call For B2B Sales

Forrester's Customer Insights

Digital buying and self-service are everywhere. In all buying stages, B2B buyers use tools to complete tasks and purchases on their own. Reassuringly, they still value interactions with sales reps and product experts.

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ImprintCX Expands, Announces the Appointment of Harry Hynekamp as Vice President

ImprintCX Articles

Matlacha, Florida. Today, ImprintCX LLC announced the appointment of a new Vice President, Harry Hynekamp.

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Loyalty Service Providers Supercharge Loyalty Strategies

Forrester's Customer Insights

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value.

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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester's Customer Insights

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

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Case Study: Key Insights on Wait Times and Customer Service

Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.

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AI Fluency Is The CMO’s Next Big Superpower

Forrester's Customer Insights

AI is disrupting the marketing function. That’s why it makes sense for the CMO to be a leading voice and connector in AI.