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posts header on ECXO Do you have a lazy brain? Why is this relevant for CX? So, in my journey to improve customer experience, I’ve found myself diving into the world of neuroscience and psychology to better understand how our brains work. One thing I’ve noticed is that in our increasingly complex world, people often lean towards the simplest solutions.
In today’s fast-paced corporate landscape, employee mental health has become a crucial aspect that organizations can no longer overlook. Many companies recognize that their greatest asset lies in their dedicated workforce, and each employee plays a vital role in collective success. As such, promoting employee well-being by creating a safe, inclusive, and supportive environment is of utmost importance.
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
In today’s data-driven world, industries across various sectors are accumulating massive amounts of video data through cameras installed in their warehouses, clinics, roads, metro stations, stores, factories, or even private facilities. This video data holds immense potential for analysis and monitoring of incidents that may occur in these locations.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges.
Uplight Customer Connect (UCC) is a highlight for our utility customers, clean energy ecosystem partners, and the Uplight team. For our third annual event, we returned to the Rally Hotel in Denver for 2.5 days of discussion, collaboration, and fun. This year was even bigger with 52 attendees, more partners, and even an adjacent Developer Read More The post UCC 2024: Keeping “Our Customers” at the Center appeared first on Uplight.
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Uplight Customer Connect (UCC) is a highlight for our utility customers, clean energy ecosystem partners, and the Uplight team. For our third annual event, we returned to the Rally Hotel in Denver for 2.5 days of discussion, collaboration, and fun. This year was even bigger with 52 attendees, more partners, and even an adjacent Developer Read More The post UCC 2024: Keeping “Our Customers” at the Center appeared first on Uplight.
“ Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it. ” True to Vincent van Gogh’s above words, we battle with emotions every day. They are a decisive factor in our life decisions, and most of the purchasing decisions take place in the subconscious mind. If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level.
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving bet
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? To be a successful CX leader you need to act like a catalyst, not a crusader. Most CX leaders think that to drive action they need to get more data, make stronger arguments, or talk about CX to more people.
We examine the importance of data maturity and how Material's Return on Customer Data Assessment can help organizations map a journey to turn data into decisions.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts— 70% of their decision to buy depends on it ! It doesn’t stop after they buy, either. How you handle things after the sale can really affect whether they stick with your brand.
We examine the untapped potential of customer data and how Material’s Return on Customer Data Assessment can help in the journey towards greater data maturity.
Qualtrics is a powerful customer experience management tool widely recognized for its advanced features, robust analytics, and scalability. It is a preferred choice for large enterprises and organizations that require sophisticated survey tools, in-depth data analysis, and extensive customization options. However, despite its capabilities, Qualtrics may not be the best fit for small businesses due to several key reasons.
Learn what AI ticketing systems are, why they’re useful, what features are most important, and a few options to consider if you’re ready to start your search.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Digital buying and self-service are everywhere. In all buying stages, B2B buyers use tools to complete tasks and purchases on their own. Reassuringly, they still value interactions with sales reps and product experts.
Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value.
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.
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