Thu.Aug 01, 2024

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Customer Sentiment: How to Measure and Improve It

InMoment XI

Understanding customer sentiment is essential for businesses trying to enhance their customer experience and drive growth. In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score.

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When Should You Start Measuring Net Promoter Score?

Retently

In The Lean Startup , Eric Ries describes the four ways customers drive sustainable growth for businesses. The first is word-of-mouth through recommendations and referrals. When people get value from your product, they’re likely to talk about it. The second is due to the product itself. A product like a MacBook, with its glowing Apple logo, is a constant advertisement.

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Import a fine-tuned Meta Llama 3 model for SQL query generation on Amazon Bedrock

AWS Machine Learning

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading artificial intelligence (AI) companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API. Amazon Bedrock also provides a broad set of capabilities needed to build generative AI applications with security, privacy, and responsible AI practices.

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The Luxury Travel Boom: What’s Still Worth the Splurge?

Brandwatch CX

Discover how luxury travel trends are evolving despite economic challenges. Learn about consumer preferences and how brands can meet new expectations.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Streamline insurance underwriting with generative AI using Amazon Bedrock – Part 1

AWS Machine Learning

Underwriting is a fundamental function within the insurance industry, serving as the foundation for risk assessment and management. Underwriters are responsible for evaluating insurance applications, determining the level of risk associated with each applicant, and making decisions on whether to accept or reject the application based on the insurer’s guidelines and risk appetite.

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Harness the Amazing Power of Mental Models to Gain Customer Insights A Master Class: Unlocking The Psychology of Customer Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: On the podcast, we have been doing a Masterclass Series based on the principle that there is never one thing happening in a Customer Experience. Multiple things are happening, particularly from a behavioral science perspective.

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Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

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Translating Manual Scorecards into AI-Driven Auto Scorecards: Expert Advice and Tips

MiaRec

When evaluating your contact center agents' performance, you have to tread a fine line between judging whether or not someone has done something well and remaining objective. This can sometimes lead to supervisor bias (we tend to less harshly judge the people we like) or skewed objectivity as we become tired after evaluating dozens of calls. The beauty of AI-driven Quality Management is that it never has a bias, never gets tired, and can score all your calls automatically, making it extremely sc

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Announcing the Modern Application Development Services Vendor Landscape, Q3 2024

Forrester's Customer Insights

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Crack the Code: Evolving Panel Expectations

2020 Research

Join us as we uncover the truth about how to create an exceptional panel experience and meet client expectations.

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B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases

Forrester's Customer Insights

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester's Customer Insights

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

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Future-Proof IT: Cost-Saving Strategies Every IT Leader Needs in 2025

With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.

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Innovating with AWS: Next-Level Personalization with LLM-Powered Content Recommendations

Blueshift

At Blueshift, we're excited to introduce our latest innovation in personalized content recommendations, powered by large language model (LLM) embeddings developed in partnership with Amazon Bedrock.

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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester's Customer Insights

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

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The Evolution of Data Warehousing: From Traditional to Modern Architectures

CSM Magazine

Data is at the core of modern enterprises, yet as organizations expand and the amount and variety of data expand, traditional approaches to its management often fall short. As such, companies are shifting towards cloud-based solutions for handling their data needs as opposed to using older warehousing models for data management needs. This article will explore this evolution in more depth.

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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Creating a Winning Customer Experience Framework

SurveySensum

Is your CX Program tied to business revenue? Only 20% of the businesses know that their CX program can directly lead to revenue growth, the remaining 80% are either running CX program naively or not at all! Are you in the 20% or the 80%? Well, an effective CX program requires discipline, a strong framework, and yes, actionability. It’s not just about taking customer feedback but to drive an end to end framework that takes action on the feedback which positively impacts the bottom line (boo

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Strategic Services Global Trend Round Up: 1st August 2024

Lithium

& Discover this week's trends, from summer of sport to AI improvements!

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Popular Wisdom About CMO Representation And Tenure Is Wrong

Forrester's Customer Insights

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

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What’s My Spirit Animal Quiz! Find Your Spirit Guide!

SurveySparrow

Have you ever wondered what your spirit animal is? I took a quiz recently, and guess what mine is? A Snake! It represents healing, primal energy, and rebirth! This made me extremely curious, and I dug as deep as I could. Now, I can’t wait to share what I found with you! Oh, and you know what? I already sent it over to my colleagues, and they’re still stuck to the thought.

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.

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Announcing The Forrester Wave™: Adobe Services, Q3 2024

Forrester's Customer Insights

Time flies. For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak.

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Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets

Forrester's Customer Insights

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

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Make The Right Tech Budget Decisions Now To Succeed With AI In 2025

Forrester's Customer Insights

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

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Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The U.S. Senate

Forrester's Customer Insights

In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children’s and Teens Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades.

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An Introduction to AI in Customer Service

Artificial intelligence (AI) adoption has risen dramatically in the customer service industry over the last few years. But many contact centers have yet to implement AI. In this eBook, we give an introduction to how customer service leaders are using AI to improve their customer experience.

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Announcing The Forrester Wave: End-User Experience Management™, Q3 2024

Forrester's Customer Insights

We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market today and evaluated them across 34 criteria. Why is EUEM so important? The answer lies in a three-letter acronym: DEX, or digital employee experience.

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Customer Experience Leaders Are In Dire Straits — Invest To Overhaul Core CX Competencies

Forrester's Customer Insights

Getting customer experience back on track will require doubling down on what matters most to customers. Explore a few of our recommendations for 2025.

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Automation Builders, Achtung! Vermeiden Sie bei der Automatisierung durch Agents die RPA-Fehler

Forrester's Customer Insights

Wenn Roboter für die Prozessautomatisierung durch KI-Agents ersetzt werden, führt dies dann zu einer unüberschaubaren Anzahl von KI-Agents mit sich überschneidenden Funktionalitäten? Erhalten Sie vier Tipps, um dieses Problem zu vermeiden.

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