This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience Introduction: Why Jung, Marketing, and Customer Experience Go Hand in Hand If theres one thing I love, its psychology. And if theres one psychologist who never stops blowing my mind, its Carl Jung. Ive written about his theories multiple times, yet every time I revisit them, I find new ways they apply to the worldespecially in marketing and customer experience.
In the world of fast-moving consumer Goods (FMCG), product recalls are an inevitable challenge that brands must confront. Peter Gillett, CEO of Marketpoint Recall, provides insight. Its impossible to tell quite how many returns have happened in the first two months of 2025 but a scan of the news will tell you there have been many. Indeed, it was reported recently that in 2024, the United States experienced 3,232 product recalls across five key industries, marking the second-highest annual total
Surveys are packed with data, but raw numbers dont tell the whole story. Your feedback might scream that airline passengers are fuming over ground supportbut hold on. Which flights? Which routes? Was it a baggage blunder, a check-in chaos, or a missing wheelchair request? Thats where cross-tabulation comes in. It connects the dots between different variablesbreaking down customer feedback by flight number, region, airport, and even service type.
In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Cybersecurity vendors have come out of the woodwork in the past few months to announce their agentic AI innovations. These include vendors like Swimlane, ReliaQuest, Dropzone AI, Intezer, and others. Some are announcing legitimate agentic AI features, while others are renaming existing ML or generative AI features to catch the hype: the blob strikes again!
Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Planning and setting up digital retail marketing strategies in advance can prevent last-minute scrambles and ensure seamless seasonal transitions.
Sign up to get articles personalized to your interests!
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Planning and setting up digital retail marketing strategies in advance can prevent last-minute scrambles and ensure seamless seasonal transitions.
Discover essential tools to enhance your Instagram growth. Boost engagement and gain followers effectively. Read the full article to elevate your strategy!
Co-authored with Enza Iannopollo, Principal Analyst We made a call last week that Apple had created a trust issue in the UK, and possibly more widely, by breaking its commitment to protecting its users privacy by withdrawing ADP for UK users to comply with the governments demands to, in certain circumstances, be able to access […]
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
Discover essential Instagram best practices to enhance engagement and foster growth. Learn actionable tips to elevate your social media strategy today!
Compelling AI-generated images start with well-crafted prompts. In this follow-up to our Amazon Nova Canvas Prompt Engineering Guide , we showcase a curated gallery of visuals generated by Nova Canvascategorized by real-world use casesfrom marketing and product visualization to concept art and design exploration. Each image is paired with the prompt and parameters that generated it, providing a practical starting point for your own AI-driven creativity.
Imagine knowing exactly what your customers want, what frustrates them, and what keeps them coming back—all without them having to spell it out. You’re probably liking the idea but thinking— I’m only human. Well, the good news is, you don’t need psychic powers—just customer insights and analytics. Just keep in mind: Businesses that use data to guide their decisions don’t just make better choices; they stay ahead of their game.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
At Sago, we believe that high-quality data is the foundation of meaningful research. Thats why were proud to sign the Data Quality Excellence Pledge , a commitment led by the Global Data Quality initiative (GDQ) to uphold the highest standards of data integrity and transparency in market research. By joining this movement alongside more than 70 organizations, we are reinforcing our dedication to ensuring data accuracy and security, strengthening verification processes, and safeguarding research
A Optimove, plataforma lder em marketing focado no cliente, anunciou hoje a aquisio da Adact, provedora inovadora de solues de marketing gamificado. A ferramenta da empresa comprada, fundada na Estnia, permite que marcas criem experincias interativas de gamificao, incluindo loterias, quizzes, jogos de previso e mini-games personalizados, e vem para fortalecer as solues orquestradas por IA da Optimove.
Securing IoT devices presents unique challenges due to their proprietary operating systems and firmware, which often preclude traditional endpoint protection methods. This blog explores the critical role of network segmentation and Zero Trust principles in mitigating risks, emphasizing the importance of robust edge, network, and gateway security measures to defend against sophisticated attacks like the Androxgh0st botnet and Akira ransomware.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
293 
Let's personalize your content