Tue.Aug 06, 2024

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The Invisible Experience Behind Stellar CX Interactions

Interactions

The most marvelous customer experiences often feel effortless. Yet behind the scenes, hard, thoughtful work has been done to pull off the magic. Take Disney parks, for example. They are famous for invisible touches that deepen immersion, such as their “Smellitizer” scents piped in on Main Street and on rides like Soarin’ Over California and Soarin’ Over the World.

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[Experience Action Podcast] CX Pulse Check – August 2024

Experience Investigators by 360Connext

Ready for another CX Pulse Check? Special Co-host David Avrin joins Jeannie Walters on Experience Action to highlight current events and innovations in customer experience (CX) and discuss their impact for CX leaders. What would our world look like if businesses prioritized protecting their service workers from abusive customers? First, we navigate a cultural revolution in Japan, where companies are redefining traditional norms to support their employees.

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How to Build an Effective Customer Experience Dashboard

InMoment XI

Customer experience programs can be complex. Often, a customer experience program includes multiple different initiatives running simultaneously throughout the organization. With so much going on in different places, it is beneficial to have one place to be able to see how your CX program is performing. This is where customer experience dashboards come in.

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Future Thinking: A Complex and Multifaceted Ability that Deeply Influences Customer Experience

ECXO

Future Thinking: A Complex and Multifaceted Ability that Deeply Influences Customer Experience On Customer Experience, future thinking involves envisioning and planning for future needs, preferences, and behaviors of customers. When companies struggle with future thinking, it can negatively influence their ability to meet customer expectations and adapt to changing market conditions.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Top Retail Trends Enhancing Shopping Experiences

IntouchInsight

Retail trends and technologies, such as virtual queues, self-checkout, augmented reality (AR), virtual reality (VR), and retail media networks, are changing the way we shop. But how do consumers feel about these new technologies?

Retail 156

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Build custom generative AI applications powered by Amazon Bedrock

AWS Machine Learning

With last month’s blog, I started a series of posts that highlight the key factors that are driving customers to choose Amazon Bedrock. I explored how Bedrock enables customers to build a secure, compliant foundation for generative AI applications. Now I’d like to turn to a slightly more technical, but equally important differentiator for Bedrock—the multiple techniques that you can use to customize models and meet your specific business needs.

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What is Outbound IVR & How NobelBiz Can Help

NobelBiz

It is a fact that the most essential thing behind all businesses is effective customer communication. One of the best tools that help businesses succeed is an outbound interactive voice response system (IVR). This system differs from the traditional IVR system in that it is applied for outbound calling. Let’s take a more detailed look at what outbound IVR is, how it works, its uses, and the benefits it brings to businesses.

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Getting CX Right: Copper Mountain Resort

Zeisler Consulting

I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain. I love it, so I’m partial to them anyway. If your kid brings home an A, he’s the smartest one in school.

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Try a Triage Approach to Customer Complaints

ShepHyken

Recently, I had the privilege of being a keynote speaker on customer experience at a company’s quarterly event. Following the speech, the CEO shared an insight into their approach to customer service and CX, comparing it to a medical emergency room. “Our response to handling customer complaints and issues is akin to triage,” he said. “We effectively diagnose the problems, yet find ourselves treating similar cases repeatedly as if sending them to an emergency room that never addresses the underly

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Falcon Fallout: What’s Next For CrowdStrike, Competitors, And CISOs

Forrester's Customer Insights

With the July 19th incident that impacted CrowdStrike Falcon® customers globally, CrowdStrike has significantly damaged customer trust. CrowdStrike’s initial Post Incident Review outlines a number of reasonable steps they plan to take to regain that trust including: Improved testing protocols Staged deployments External QA of both its code and its end-to-end processes.

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Creating Champions: A Guide to Effective Customer Advocacy

Help Scout

Learn how to turn customers into loyal advocates with effective strategies for building lasting relationships, enhancing customer experiences, and fostering organic growth.

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The Invisible Experience Behind Stellar CX Interactions

Interactions

The most marvelous customer experiences often feel effortless. Yet behind the scenes, hard, thoughtful work has been done to pull off the magic. Take Disney parks, for example. They are famous for invisible touches that deepen immersion, such as their “Smellitizer” scents piped in on Main Street and on rides like Soarin’ Over California and Soarin’ Over the World.

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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester's Customer Insights

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Birdeye vs Chatmeter: Feature comparison for reputation management

BirdEye

Imagine a potential customer who is searching for a business like yours on a smartphone and lands on your business listing. If the customer finds outdated reviews, unanswered complaints, and stale service information, it can make a lasting negative impression and cost you a sale in just a split second. Neglecting your online presence can significantly impact your bottom line, resulting in missed opportunities and lost revenue.

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2024 Could Be A Good Year For B2B Agencies

Forrester's Customer Insights

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months. The results generally reveal plans for a net increase in agency spending across all industries and company sizes.

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Genesys Cloud July 2024 Release Highlights

VDS

In July 2024, Genesys introduced 37 new features and functionality enhancements to its cloud platform. Here are the key updates: VDS Featured Release 1. Barge-in Capability (July 29) Supervisors and administrators can now join agent voice conversations as active participants. Provides real-time assistance directly from the Interaction Details page. Release Highlights for All License Types 2.

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Getting Customers Off Gas: 5 Insights and Takeaways from Home Electrification Research

Uplight

Utilities are at the forefront of a critical global mission— to transition to a clean energy ecosystem that will limit global warming to 1.5 degrees Celsius by 2030. To meet decarbonization goals, utilities must speed up the shift towards home electrification. Our latest eBook, “Making the Switch: Customer Journeys to Home Electrification,” provides insights into Read More The post Getting Customers Off Gas: 5 Insights and Takeaways from Home Electrification Research appeared first o

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Delighted Q2 2024 Product Recap

delighted

At Delighted, we’re all about making your day-to-day Voice of the Customer tasks as simple as possible. From reaching your customers wherever they are, to extracting valuable insights from your survey data, experience management should be a seamless part of your workday. We kept this goal in mind as we recently launched major ease-of-use updates within both CX and Surveys products and introduced new ways to connect with your customers.

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DCX #112 | Walking the Line Between Customer Love and Business Growth

DCX

Weekly inspiration, education, and coaching for customer-obsessed leaders. The DCX Newsletter is a reader-supported publication. Please consider joining the community as a paid subscriber to support the continued creation of posts like this. Get 30 day free trial Welcome to the DCX Newsletter Here's a sneak peek of what's in store: The Evolution of CX: From Service to Strategy Enter the BALANCE Framework The Path Forward: Integrating BALANCE into Your CX Strategy Applying BALANCE: The Moment of

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What Is Customer Sentiment and How to Measure It?

Feedbackly

While you may already know the answer to ‘What is customer sentiment?’, you would want to know its relevance in customer experience and how you can quantify customer sentiments. Let’s address it today. What is customer sentiment? Customer sentiments are customer emotions, opinions, or attitudes that reflect their perception of your brand. While sentiments, in general, are complex, they are an integral focal point for any brand prioritizing emotional experience.

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BigChange Software Empowers Sustainable Growth for Kiwi FM

CSM Magazine

Facilities management company Kiwi FM has revolutionised its operations through the deployment of an advanced job management system from BigChange. Specialising in the quick service restaurant (QSR), hospitality, education, and retail sectors, Kiwi FM offers a comprehensive range of reactive, planned, and compliance commercial building services. Since adopting the 6-in-1 solution, which seamlessly integrates back-office management processes with field operatives via mobile devices, Kiwi FM has d

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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60+ Brand Awareness Survey Questions To Boost Your Market Presence

SurveySensum

Did you know that 73% of customers are more likely to trust a brand they already know? When it comes to creating strategies to make customers keep coming back to you, brand awareness is your way in. Brand awareness is what makes your brand stand out among your competitors. I mean think about it – if potential customers are unaware of your brand they are obviously going to choose your competitor no matter how good your product or service is.

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How, When and Where to Collect Net Promoter Score Surveys?

Zonka Feedback

Imagine having a crystal ball that could predict your customers' loyalty and highlight areas needing improvement. This is what Net Promoter Score (NPS) feedback offers to businesses. In today's competitive market, understanding and leveraging customer feedback is no longer optional—it's a necessity.

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Map Your B2C Marketing Operations Destiny With A Formal Charter

Forrester's Customer Insights

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT! It’s imperative that marketing operations functions codify their existence, remit, and who they serve – for themselves, the broader marketing department, and senior leadership.

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Inference AudioCraft MusicGen models using Amazon SageMaker

AWS Machine Learning

Music generation models have emerged as powerful tools that transform natural language text into musical compositions. Originating from advancements in artificial intelligence (AI) and deep learning, these models are designed to understand and translate descriptive text into coherent, aesthetically pleasing music. Their ability to democratize music production allows individuals without formal training to create high-quality music by simply describing their desired outcomes.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.