eglobalis

NOVEMBER 3, 2024

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others. While these established tools offer foundational guidance and structure, they may fall short in capturing the unique essence, “personality,” and competitive edge of individual companies.

B2B 518

B2B Culture Innovation Loyalty 518

ShepHyken

NOVEMBER 3, 2024

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Creating Great Customer Experiences Starts With Employees by Matthew McGuire (CMSWire) Empowered, well-supported employees deliver better customer experiences.

Customer Service 71

Customer Service Loyalty Programs Entertainment Loyalty 71

Joe Rawlinson

NOVEMBER 3, 2024

Customer service goes beyond responding to queries or concerns. It focuses on making each interaction impactful. Companies today are leveraging a range of technologies to streamline these interactions. This means shorter response times and improved resolution rates. Card scanning solutions not only make these processes more efficient but also significantly boost client satisfaction and loyalty.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Optimove

NOVEMBER 3, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. This year, two new award categories expand the chance to shine. For the first time, the award ceremony will be held live at Optimove Connect 2025, our premier user conference, on March 19-20 in London.

CRM 52

CRM Conference Touchpoint Loyalty 52

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Roadmap

Forrester's Customer Insights

NOVEMBER 3, 2024

Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.

Retail 26

Retail Innovation Trends Customers 26