Tue.Nov 19, 2024

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7 Strategies for Creating Superfans and Transforming Customer Loyalty

Blake Morgan

                                                                                   Creating loyal customers isn’t just about great products—it’s about delivering experiences so remarkable that customers can’t help but come back for more. Brittany Hodak, a CX keynote speaker and author of Creating Superfans , breaks down exactly how businesses can transform everyday customers into passionate advocates.

Loyalty 69
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The Symbiosis of Algorithms, CX and Experimentation: Redefining Tech and Biotech B2B Design

eglobalis

The companies that thrive today aren’t just adopting AI; they’re embedding it into their DNA to design groundbreaking technologies and solutions that deliver unmatched value to customers. From healthcare breakthroughs to cutting-edge industrial systems, algorithmic experimentation empowers organizations to test, iterate, and refine their approaches rapidly, driving faster innovation and reduced risk.

B2B 307
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May the Customer Experience (CX) Force be with you!

ECXO

May the CX Force be with you! The Star Wars saga transcends its status as a beloved space opera, emerging as a rich source of insights and lessons that businesses can leverage to enhance customer experience. With its unforgettable characters, intricate plots, and immersive storytelling, Star Wars encapsulates timeless wisdom that companies can apply to cultivate customer loyalty and satisfaction.

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Addressing AI Hallucinations for Improved Business Performance

InMoment XI

Think about the last time you asked ChatGPT a fairly simple question but got an unexpected response. Perhaps it provided a factually incorrect statement or just misunderstood your prompt. The result is described as a “hallucination”, a growing concern for businesses using AI systems. What is an AI hallucination? An AI hallucination occurs when an AI system produces false or misleading results as facts.

Training 195
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Creating a Custom Zendesk IVR Integration for a Multinational Communications Corporation: A Case Study

BlueOcean

By developing a custom Zendesk IVR integration for a global communications leader, Blue Ocean eliminated manual data entry, reducing average handle time by 53 seconds and boosting customer satisfaction ratings by 34%. This seamless connection between phone and ticketing systems demonstrates how strategic contact center technology can simultaneously improve operational efficiency and customer experience.

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Racing into the future: How AWS DeepRacer fueled my AI and ML journey

AWS Machine Learning

In 2018, I sat in the audience at AWS re:Invent as Andy Jassy announced AWS DeepRacer —a fully autonomous 1/18th scale race car driven by reinforcement learning. At the time, I knew little about AI or machine learning (ML). As an engineer transitioning from legacy networks to cloud technologies, I had never considered myself a developer. But AWS DeepRacer instantly captured my interest with its promise that even inexperienced developers could get involved in AI and ML.

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How AI-Orchestrated Gamification Is Changing the Game in iGaming

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player. This isn’t about adding game elements—it’s about delivering the right ones to the right players at the perfect moment.

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Your guide to generative AI and ML at AWS re:Invent 2024

AWS Machine Learning

The excitement is building for the fourteenth edition of AWS re:Invent, and as always, Las Vegas is set to host this spectacular event. This year, generative AI and machine learning (ML) will again be in focus, with exciting keynote announcements and a variety of sessions showcasing insights from AWS experts, customer stories, and hands-on experiences with AWS services.

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DCX # 127 | 7 Psychological Hacks to Boost CX and Build Loyalty

DCX

Weekly inspiration, education, and coaching for customer-obsessed leaders. Thank you! A huge shoutout to my Premium subscribers, who generously support the DCX Newsletter. I’m humbled that many are expensing it through their companies as a valuable educational resource. If you want to do the same, this email template gives your manager all the info you’ll need.

Loyalty 52
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Automate emails for task management using Amazon Bedrock Agents, Amazon Bedrock Knowledge Bases, and Amazon Bedrock Guardrails

AWS Machine Learning

In this post, we demonstrate how to create an automated email response solution using Amazon Bedrock and its features, including Amazon Bedrock Agents , Amazon Bedrock Knowledge Bases , and Amazon Bedrock Guardrails. Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI startups and Amazon Web Services available through an API, so you can choose from a wide range of FMs to find the model that is best suited for your use case.

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2024 Assegai Awards

inQuba

inQuba Celebrates Success at the 2024 Assegai Awards with 4 Strategic Wins. inQuba proudly celebrates its success at the 2024 Assegai Awards, earning recognition across four prestigious categories. These wins highlight inQuba’s innovative approach to journey management and its unwavering commitment to driving meaningful customer engagement and business transformation. inQuba is proud to announce its remarkable achievement at the prestigious Assegai Awards, where the company was honored with four

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Customize small language models on AWS with automotive terminology

AWS Machine Learning

In the rapidly evolving world of AI, the ability to customize language models for specific industries has become more important. Although large language models (LLMs) are adept at handling a wide range of tasks with natural language, they excel at general purpose tasks as compared with specialized tasks. This can create challenges when processing text data from highly specialized domains with their own distinct terminology or specialized tasks where intrinsic knowledge of the LLM is not well-sui

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Talented Trio Win Awards at Customer Service Centre

CSM Magazine

Three wonder women are in a spin after hundreds of their colleagues voted them top of the tree to work with. The trio work in the customer service centre of UK Power Networks, based in Ipswich, Suffolk. They were voted Leader of the Year, Employee of the Year and a special award for Lifetime Achievement. With their 350 colleagues they work 24/7 shifts in the centre ready to answer any call from around 20 million customers in the East, South East and London.

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Accelerate analysis and discovery of cancer biomarkers with Amazon Bedrock Agents

AWS Machine Learning

According to the National Cancer Institute, a cancer biomarker is a “biological molecule found in blood, other body fluids, or tissues that is a sign of a normal or abnormal process, or of a condition or disease such as cancer.” Biomarkers typically differentiate an affected patient from a person without the disease. Well-known cancer biomarkers include EGFR for lung cancer, HER2 for breast cancer, PSA for prostrate cancer, and so on.

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Contact Center Automations you can implement to improve your call center operations

NobelBiz

The customer service world is evolving rapidly alongside advancements in technology. Contact centers are now tasked with handling more calls per hour while delivering a seamless customer experience, optimizing costs, and maintaining quality. The secret weapon? Automation. By implementing automation, contact centers can simplify complex workflows, streamline tasks for both agents and customers, and create a more efficient and enjoyable experience for everyone.

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Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures – Looking to 2035 and Beyond

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Nikolas Badminton, a renowned futurist and consultant, will be the keynote speaker at Optimove Connect 2025. With extensive experience in helping businesses navigate uncertainties, Nikolas will share invaluable insights that empower marketers to leverage future opportunities and become powerful, position-less marketers.

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Coca-Cola’s AI-Generated Holiday Ads Approach A Creative Tipping Point

Forrester's Customer Insights

The Coca-Cola Company released three new AI-generated Holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models like Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video.

Tips 26
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Automate building guardrails for Amazon Bedrock using test-driven development

AWS Machine Learning

As companies of all sizes continue to build generative AI applications, the need for robust governance and control mechanisms becomes crucial. With the growing complexity of generative AI models, organizations face challenges in maintaining compliance, mitigating risks, and upholding ethical standards. This is where the concept of guardrails comes into play, providing a comprehensive framework for implementing governance and control measures with safeguards customized to your application require