Thu.Aug 15, 2024

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Discover The Surprising Benefits of Adding Friction To Your Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Organizations must constantly answer an interesting question: how much friction is good for their experience? It might seem like the answer will always be “none at all,” but it isn’t. Today, let’s talk about friction in Customer Experiences and when it is—and isn’t—bad.

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Delight your customers with great conversational experiences via QnABot, a generative AI chatbot

AWS Machine Learning

QnABot on AWS (an AWS Solution) now provides access to Amazon Bedrock foundational models (FMs) and Knowledge Bases for Amazon Bedrock , a fully managed end-to-end Retrieval Augmented Generation (RAG) workflow. You can now provide contextual information from your private data sources that can be used to create rich, contextual, conversational experiences.

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Best CSAT Software for Ecommerce & Retail Brands in 2024

Retently

Imagine browsing your favorite online store, filling up your cart with everything you need, and then… something goes wrong. Maybe the checkout process is confusing, or you’re faced with unexpected import duties or shipping or return fees. Frustrating, right? That’s when you reach out to customer support, hoping for a quick fix. Now, think about how you’d feel if, after that interaction, the store reached out to ask about your experience and actually used your feedback to make things better

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How Can You Make Your Business Even More Successful Than It Is?

Joe Rawlinson

How can you make your business even more successful than it is? That’s a good question, and one that we think you should be answering as often as you can. If you want to have any hope of taking your business further that it’s current state, you must have the ambition to do so. If you don’t, then there is no way that you are ever going to see the higher levels of success, and that would be a shame.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: For marketers, Optimove is recognized for its ability as an email marketing service provider to drive efficiency for cross-channel marketers both in their day-to-day work (Process and Workflow) and their overall business (Organizational Improvement) Optimove was evaluated with the highest possible scores for Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement.

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Serverless Is Trending Again In Modern Application Development

Forrester's Customer Insights

For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down.

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Navigating Home Electrification Challenges: Heat Pumps with Smart Controls

Uplight

As the world shifts towards electrification, utilities are faced with the challenge of managing unprecedented increases in grid demand. According to some experts, like the Brattle Group, fully electrified heating and transportation could add up to 3,000 terawatts to U.S. electricity demand by 2050, nearly doubling electric load. Ensuring that this new load doesn’t strain Read More The post Navigating Home Electrification Challenges: Heat Pumps with Smart Controls appeared first on Uplight.

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The Ten Most Important Cloud Trends For 2024

Forrester's Customer Insights

Forrester’s top ten cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise of the intelligent edge, increased cloud compliance complexity, and (finally!) mature multicloud networking offerings.

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How to leverage AI for customer retention and churn risk management

ChurnZero

This is a guest post by Josh Schachter, founder and CEO of UpdateAI. As a post-sales leader, my role hinges on increasing revenues from existing customers. One of the most effective ways to achieve this is to leverage AI for customer retention by using it to understand customer trends and mitigate churn risks. In this blog post, I’ll walk you through how AI tools like UpdateAI, along with others, can be used to enhance customer retention by identifying, investigating, and acting on key tr

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Tips on How to Improve Photos for Social Media and Websites

CSM Magazine

Attractive, well-designed images will get more engagement and interest in the content, whether a personal Instagram account, Facebook business page, or corporate website. A well-prepared image will catch your eye, elicit positive emotions, and prompt action—buying a product, registering for an event, or simply signing up for updates. But how to make your photo stand out among those millions of others?

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The Curtain Falls On GARM – Revealing Industry-Wide Brand Safety Issues

Forrester's Customer Insights

If you’ve ever seen the Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home – the power lies within herself.

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How loyalty programs enable marketing personalization

Currency Alliance

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

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Travel Spending on Track to Return to Pre-pandemic Levels by End of 2024

Forrester's Customer Insights

Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia-Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Perform generative AI-powered data prep and no-code ML over any size of data using Amazon SageMaker Canvas

AWS Machine Learning

Amazon SageMaker Canvas now empowers enterprises to harness the full potential of their data by enabling support of petabyte-scale datasets. Starting today, you can interactively prepare large datasets, create end-to-end data flows, and invoke automated machine learning (AutoML) experiments on petabytes of data—a substantial leap from the previous 5 GB limit.

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US Government Tackles “Doom Loops” (But Risks Customer Service Chaos) 

Forrester's Customer Insights

This week, the Biden administration launched the “Time is Money” initiative that — as the name implies — aims to crack down on “corporate tricks,” referring to processes that are made intentionally cumbersome for the customer, wasting their time and money.