Thu.Aug 15, 2024

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Discover The Surprising Benefits of Adding Friction To Your Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Organizations must constantly answer an interesting question: how much friction is good for their experience? It might seem like the answer will always be “none at all,” but it isn’t. Today, let’s talk about friction in Customer Experiences and when it is—and isn’t—bad.

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Delight your customers with great conversational experiences via QnABot, a generative AI chatbot

AWS Machine Learning

QnABot on AWS (an AWS Solution) now provides access to Amazon Bedrock foundational models (FMs) and Knowledge Bases for Amazon Bedrock , a fully managed end-to-end Retrieval Augmented Generation (RAG) workflow. You can now provide contextual information from your private data sources that can be used to create rich, contextual, conversational experiences.

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Best CSAT Software for Ecommerce & Retail Brands in 2024

Retently

Imagine browsing your favorite online store, filling up your cart with everything you need, and then… something goes wrong. Maybe the checkout process is confusing, or you’re faced with unexpected import duties or shipping or return fees. Frustrating, right? That’s when you reach out to customer support, hoping for a quick fix. Now, think about how you’d feel if, after that interaction, the store reached out to ask about your experience and actually used your feedback to make things better

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How Can You Make Your Business Even More Successful Than It Is?

Joe Rawlinson

How can you make your business even more successful than it is? That’s a good question, and one that we think you should be answering as often as you can. If you want to have any hope of taking your business further that it’s current state, you must have the ambition to do so. If you don’t, then there is no way that you are ever going to see the higher levels of success, and that would be a shame.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: For marketers, Optimove is recognized for its ability as an email marketing service provider to drive efficiency for cross-channel marketers both in their day-to-day work (Process and Workflow) and their overall business (Organizational Improvement) Optimove was evaluated with the highest possible scores for Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement.

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Serverless Is Trending Again In Modern Application Development

Forrester's Customer Insights

For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down.

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Navigating Home Electrification Challenges: Heat Pumps with Smart Controls

Uplight

As the world shifts towards electrification, utilities are faced with the challenge of managing unprecedented increases in grid demand. According to some experts, like the Brattle Group, fully electrified heating and transportation could add up to 3,000 terawatts to U.S. electricity demand by 2050, nearly doubling electric load. Ensuring that this new load doesn’t strain Read More The post Navigating Home Electrification Challenges: Heat Pumps with Smart Controls appeared first on Uplight.

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The Ten Most Important Cloud Trends For 2024

Forrester's Customer Insights

Forrester’s top ten cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise of the intelligent edge, increased cloud compliance complexity, and (finally!) mature multicloud networking offerings.

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How to leverage AI for customer retention and churn risk management

ChurnZero

This is a guest post by Josh Schachter, founder and CEO of UpdateAI. As a post-sales leader, my role hinges on increasing revenues from existing customers. One of the most effective ways to achieve this is to leverage AI for customer retention by using it to understand customer trends and mitigate churn risks. In this blog post, I’ll walk you through how AI tools like UpdateAI, along with others, can be used to enhance customer retention by identifying, investigating, and acting on key tr

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How loyalty programs enable marketing personalization

Currency Alliance

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

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Tips on How to Improve Photos for Social Media and Websites

CSM Magazine

Attractive, well-designed images will get more engagement and interest in the content, whether a personal Instagram account, Facebook business page, or corporate website. A well-prepared image will catch your eye, elicit positive emotions, and prompt action—buying a product, registering for an event, or simply signing up for updates. But how to make your photo stand out among those millions of others?

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The Curtain Falls On GARM – Revealing Industry-Wide Brand Safety Issues

Forrester's Customer Insights

If you’ve ever seen the Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home – the power lies within herself.

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Perform generative AI-powered data prep and no-code ML over any size of data using Amazon SageMaker Canvas

AWS Machine Learning

Amazon SageMaker Canvas now empowers enterprises to harness the full potential of their data by enabling support of petabyte-scale datasets. Starting today, you can interactively prepare large datasets, create end-to-end data flows, and invoke automated machine learning (AutoML) experiments on petabytes of data—a substantial leap from the previous 5 GB limit.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Travel Spending on Track to Return to Pre-pandemic Levels by End of 2024

Forrester's Customer Insights

Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia-Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however.

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US Government Tackles “Doom Loops” (But Risks Customer Service Chaos) 

Forrester's Customer Insights

This week, the Biden administration launched the “Time is Money” initiative that — as the name implies — aims to crack down on “corporate tricks,” referring to processes that are made intentionally cumbersome for the customer, wasting their time and money.