Wed.Jan 24, 2024

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What can Disneyland teach us about the customer journey?

MyCustomer

Why is Disneyland the most magical place on earth? Shrewd customer design choices, of course. Tricia Cleppe-Fortier explores Disney's "desire paths" and how this method can be adopted to enhance the customer journey and experience.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

Have you ever traveled to a country where you didn’t speak the language? If you have, you must know how exhausting it can be to get help with the simplest of requests. I remember spending over 40 minutes trying to get change for a €20 bill in Paris until a kind stranger finally understood what I was asking for. After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback!

Analytics 195
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Build enterprise-ready generative AI solutions with Cohere foundation models in Amazon Bedrock and Weaviate vector database on AWS Marketplace

AWS Machine Learning

Generative AI solutions have the potential to transform businesses by boosting productivity and improving customer experiences, and using large language models (LLMs) with these solutions has become increasingly popular. Building proofs of concept is relatively straightforward because cutting-edge foundation models are available from specialized providers through a simple API call.

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All about the new Google Business Profile reinstatement steps

BirdEye

As of January 2024, Google has introduced a revamped process for reinstating suspended Google Business Profiles (GBPs). These changes, first observed in the EU and now in the US, aim to streamline the process and enhance transparency. This guide provides a comprehensive understanding of these changes and practical tips for successful reinstatement of GBPs.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How customer journey orchestration changes your marketing approach 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. It differs from traditional campaigns and it’s crucial for creating personalized experiences that boost engagement, sales, marketing attribution and customer loyalty. Key takeaways: Customer Journey Orchestration is a game-changing strategy reshaping the marketing landscape.

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Leveraging AI in Ecommerce: Benefits, Tools, and Tips

Help Scout

Explore the use of AI in ecommerce, understand future trends, and learn how to successfully leverage artificial intelligence to enhance your online business.

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Unlock the Power of Hybrid Research with QualLink and External Survey Link

2020 Research

In this Article The Power of QualLink Get the Full Picture with External Survey Link Understanding the “Why” and the “What” When to Utilize QualLink and External Survey Link Hybrid Research, Simplified In today’s rapidly evolving business landscape, understanding consumer preferences and motivations is essential for success. That’s where hybrid research comes in, combining the strengths of quantitative and qualitative methodologies to provide a comprehensive understanding of the mark

Survey 59
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The Importance of Customer Service in the iGaming Industry

CSM Magazine

No matter what business you have, you’re going to need some form of customer service. It’s the only way to ensure that your customers are getting the assistance they need. This is particularly true when we think about the iGaming industry. There are so many different people who enjoy iGaming, and not all of them are going to have the same knowledge.

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Why Jeff Hamel from Google thinks the Autogrid Acquisition by Uplight Will Unlock New Opportunities

Uplight

I’m spending these few weeks chatting with different leaders in the industry to get their perspective on the opportunity for demand-side solutions in the clean energy landscape, as well as their take on the recent announcement of Uplight’s planned acquisition of AutoGrid. Last week I had the opportunity to talk to Brandi Davis-Handy, Chief Customer Read More The post Why Jeff Hamel from Google thinks the Autogrid Acquisition by Uplight Will Unlock New Opportunities appeared first on Uplight.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Top 12 NPS Survey Question Types and Examples - 2024

Zonka Feedback

Net Promoter Score® (NPS®) is one of the top customer satisfaction metrics that help you understand your business through the eyes of the customers. NPS survey is a simple, yet effective survey that helps to measure customer loyalty by asking the customers about their probability of recommending a business to others.

NPS 52
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How Gen AI is Causing an Explosion in Open-End Analysis

Ascribe

By Rick Kieser, Ascribe CEO Market Research has been around for about 100 years. Some might say we are set in our ways, but in reality the industry has been rapidly innovating in response to marketing changes, technology, and other challenges. We’ve come far from door-to-door interviewers and Mad Men-esque focus groups! And we are now experiencing one of the most fundamental shifts in our industry and specifically in text analysis in decades.

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The Power and Versatility of Drupal Development: Unlocking Innovative Solutions

CSM Magazine

In web development, Drupal is defined as one of the most powerful and versatile platforms for creating websites and web applications. In this article we’ll look at vital aspects of Drupal development, focusing on website development consulting and the benefits of a headless frontend. Web development consulting: the essence and importance Web development consulting is not just a service.

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Elevate Customer Service with Ability Answering Service

Magellan Solutions

Attention business owners: Are you looking to ensure your company is consistently accessible to your clients? The ability answering service is your answer. Enhancing customer satisfaction and engagement keeps your business connected at all times. Are you looking to ensure your company is consistently accessible to your clients? The ability answering service is your answer.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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How Do You Handle Multiple Feature Requests From Customers?

SurveySensum

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Along with success, Alice also saw a plethora of feature requests from her customers, including her high CLV customers. Initially, Alice was excited about these feature requests from the product feedback surveys.

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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Is your company doing more with less? This puts account management teams under duress. They are tasked with protecting and growing your most valuable customers while their portfolios expand, and their teams shrink. This leaves account managers overloaded with more to do than is effectively possible. The result is often increased customer churn, diminished renewals, reduced upsells and cross-sells, and a drop in revenue.

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Are B2B Buyers Cowards?

Forrester's Customer Insights

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 36
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The US Senate Hearing To Protect Online Children: Alcohol Use Is “Age-Gated” — Why Isn’t Social Media?

Forrester's Customer Insights

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Marketers Can Stop Bad Ads

Forrester's Customer Insights

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

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US Inflation Trends And Outlook, 2024

Forrester's Customer Insights

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Trends 37
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Bad Ads: What Are You Going To Do When They Come For You?

Forrester's Customer Insights

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

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Understanding The Real-Time Revenue Execution Platform Landscape

Forrester's Customer Insights

This blog provides an overview of the real-time revenue execution category and explains how it is used to improve revenue outcomes.

Sales 32
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.