Fri.Nov 01, 2024

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Beyond First Sale: Building Brand Loyalty for Lasting Customer Relationships

SurveySensum

“Satisfaction is a rating. Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X faster revenue growth than their industry peers. But what does this truly mean? Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand.

Loyalty 52
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Advance environmental sustainability in clinical trials using AWS

AWS Machine Learning

Traditionally, clinical trials not only place a significant burden on patients and participants due to the costs associated with transportation, lodging, meals, and dependent care, but also have an environmental impact. With the advancement of available technologies, decentralized clinical trials have become a widely popular topic of discussion and offer a more sustainable approach.

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Essential Guide to X Advertising: Strategies and Cost Insights

Brandwatch CX

X advertising focuses on strategies to enhance brand visibility and return on investment. Explore tactics to maximize your ROI on X in 2024.

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Your Blueprint for World-Class Customer and Employee Experiences

The DiJulius Group

The leading organizations worldwide and in every industry focus on creating a world-class customer and employee experience. The DiJulius Group has spent decades researching world-class organizations and discovered what sets them apart. Those insights now form the heart of our proven methodology. Our consulting team is here to help you implement these strategies and customize.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Essential Guide to X Advertising: Strategies and Cost Insights

Brandwatch CX

X advertising focuses on strategies to enhance brand visibility and return on investment. Explore tactics to maximize your ROI on X in 2024.

More Trending

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What Your Business Needs to Know About Instagram Hashtags: A Guide for Your Marketing Team

Brandwatch CX

Master Instagram hashtags to increase your engagement effectively. Discover practical tips and strategies to elevate your posts.

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Fujitsu’s CX Transformation: A Blueprint for B2B Success

Forrester's Customer Insights

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 52
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How To Get More Followers on Instagram: 25 Strategies

Brandwatch CX

Discover 25 effective tips to boost your Instagram followers. Increase your engagement and visibility today – read the article to get started.

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Our Latest Evaluation Reveals A Shifting SSP Market

Forrester's Customer Insights

I am excited to announce the Forrester Wave: Sell-side platforms, Q4 2024. This is the first Forrester Wave of the SSP category since 2014, and a great deal has changed in those 10 years.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The 10 Best TikTok Analytics Tools to Try in 2024

Brandwatch CX

Discover the top 10 TikTok analytics tools to boost your marketing strategy. Enhance your performance and make informed decisions. Read more now!

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Double-Clicking Into The Compensation Capabilities Of Sales Performance Management

Forrester's Customer Insights

Forrester’s new report, The Sales Performance Management Solutions For Incentive Compensation Landscape, Q4 2024, and pending Forrester Wave™ focus evaluative efforts on the incentive compensation capabilities of sales performance management platforms.

Sales 26
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X (Twitter) Marketing in 2024: A Complete Guide

Brandwatch CX

Discover effective marketing strategies to elevate your brand's success. Learn practical tips and insights to enhance your approach.

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Customer Advocacy: The Secret Sauce

Brad Cleveland Blog

There’s a scene in the movie Jobs, the biographical drama of Steve Jobs’ life, where he is shown fiddling with a portable CD player. It’s clumsy, heavy, and he struggles to get the CD loaded. The next scene shows him throwing … Continue reading → The post Customer Advocacy: The Secret Sauce appeared first on Brad Cleveland.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How To Get More Followers on TikTok

Brandwatch CX

Boost your TikTok presence with these 15 effective tips to gain more followers today.

How To 52
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Spotting Fake Reviews and How to Get Real, Authentic Reviews

InMoment XI

Fake reviews are an escalating problem for both consumers and businesses. Nearly 30% of online reviews are now estimated to be fake, and this figure keeps rising. As consumers grow more aware of this issue, they’re becoming increasingly cautious about purchasing products or services. In fact, over 50% of consumers say they wouldn’t buy a product if they suspected the reviews were fake.

How To 221
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Select from the 11 Best 2024 X (Twitter) Analytics Tools to Enhance Client Engagement

Brandwatch CX

Discover the top 11 analytics tools to boost your social media strategy. Enhance engagement, track performance, and optimize your content.

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Track, allocate, and manage your generative AI cost and usage with Amazon Bedrock

AWS Machine Learning

As enterprises increasingly embrace generative AI , they face challenges in managing the associated costs. With demand for generative AI applications surging across projects and multiple lines of business, accurately allocating and tracking spend becomes more complex. Organizations need to prioritize their generative AI spending based on business impact and criticality while maintaining cost transparency across customer and user segments.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The 10 Best TikTok Analytics Tools to Try in 2024

Brandwatch CX

Discover the top 10 TikTok analytics tools to boost your marketing strategy. Enhance your performance and make informed decisions. Read more now!

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Use Amazon Q to find answers on Google Drive in an enterprise

AWS Machine Learning

Amazon Q Business is a generative AI-powered assistant designed to enhance enterprise operations. It’s a fully managed service that helps provide accurate answers to users’ questions while adhering to the security and access restrictions of the content. You can tailor Amazon Q Business to your specific business needs by connecting to your company’s information and enterprise systems using built-in connectors to a variety of enterprise data sources.

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The API Security Landscape 2024 

Forrester's Customer Insights

Why Now? Why an API Security Landscape? For years, different departments within organizations have passed the responsibility of API security from one to another, while companies reaped the benefits of the API economy. Unfortunately, with inadequate protection and security, cybercriminals have also been capitalizing on this growth.

Tools 26
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How Druva used Amazon Bedrock to address foundation model complexity when building Dru, Druva’s backup AI copilot

AWS Machine Learning

This post is co-written with David Gildea and Tom Nijs from Druva. Druva enables cyber, data, and operational resilience for thousands of enterprises, and is trusted by 60 of the Fortune 500. Customers use Druva Data Resiliency Cloud to simplify data protection, streamline data governance, and gain data visibility and insights. Independent software vendors (ISVs) like Druva are integrating AI assistants into their user applications to make software more accessible.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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The Deciders, October: 2020 Non-Voters in Swing States

2020 Research

Key Takeaways October’s focus groups included 12 people who didn’t vote in 2020, but plan to cast ballots in 2024. More than half of the participants support Donald Trump, in part because of how they remember life during his administration. However, the participants have concerns about a second Trump presidency, as well as worries about what might happen if Kamala Harris becomes president.

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Best practices and lessons for fine-tuning Anthropic’s Claude 3 Haiku on Amazon Bedrock

AWS Machine Learning

Fine-tuning is a powerful approach in natural language processing (NLP) and generative AI , allowing businesses to tailor pre-trained large language models (LLMs) for specific tasks. This process involves updating the model’s weights to improve its performance on targeted applications. By fine-tuning, the LLM can adapt its knowledge base to specific data and tasks, resulting in enhanced task-specific capabilities.