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Imagine this … you’re running tight on time for a meeting and want to grab a cup of coffee. Do you choose to stop at the café that serves delicious coffee and has the friendliest barista but a long line, or do you use the office machine that serves an acceptable, decent cup in under a minute? If, on that day, time is important and you don’t want to make others wait, the answer is probably the fastest – as in more convenient – choice, not the best coffee or the friendliest service.
Growing an e-commerce business comes with increasing complexities—managing multiple marketing campaigns, keeping up with customer demands, and delivering engaging experiences at scale are just a few. As your business expands, maintaining consistent customer engagement while managing these tasks manually can be incredibly time-consuming. To overcome this challenge, many e-commerce brands are turning to AI-powered marketing automation to automate repetitive tasks, improve customer targeting, and d
Owning a franchise offers the chance to build on a popular brand’s success, but outstanding customer service is key to thriving. Great customer service helps franchise owners stand out, build trust, and keep customers coming back. Customers value a business where they feel appreciated, and this often depends on the service they receive, not just the product they buy.
When researching to find the right IVA platform to elevate customer experience and boost contact center efficiency, you’ll develop a list of wants, needs, and deal-breakers when it comes to IVA capabilities. But even with IVAs that meet most of your criteria, you may not realize what you’ll miss out on—or the challenges ahead—when you select an off-the-shelf solution rather than an end-to-end partner that can provide a bespoke, white-glove approach.
In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.
Every successful project manager knows that a strong project management plan is the cornerstone of delivering exceptional results. Whether you’re seeking a free project plan template or investing in sophisticated project management software, your management plan must prioritize customer satisfaction from day one. This comprehensive guide will walk you through the project planning process while ensuring your project objectives align perfectly with customer needs.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Ensuring emails reach your target audience is crucial for successful holiday campaigns. This is why it’s so important to understand how ISPs evaluate whether emails should go to the inbox or spam folder. This blog post introduces the actions that ISPs consider when evaluating whether you’re a good or bad sender and presents three warning signs that suggest you might be having a deliverability issue.
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Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Ensuring emails reach your target audience is crucial for successful holiday campaigns. This is why it’s so important to understand how ISPs evaluate whether emails should go to the inbox or spam folder. This blog post introduces the actions that ISPs consider when evaluating whether you’re a good or bad sender and presents three warning signs that suggest you might be having a deliverability issue.
When it comes to feedback management software, Confirmit (now known as Forsta) and Qualtrics stand as two giants pitted against each other. Each of these tools offers a wide range of tools and features for managing and analyzing customer feedback and making things easier for businesses. However, like any other great tool, these two also come with their limitations.
Collecting and understanding customer feedback is vital for companies to prioritize improvement and measure customer satisfaction. Collecting feedback through various methods and channels is crucial to enhance customer loyalty and satisfaction. Feedback isn’t just about solving problems; it’s about gathering actionable insights that can shape the entire customer experience.
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
TikTok for business is leveraging the platform to increase brand visibility and engagement. Learn how to effectively boost your brand's reach and impact.
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On October 16th, 5CA hosted over 50 leaders in player and customer support at Amsterdam’s Volkshotel for a day filled with insights, networking, and fresh ideas.
TikTok for business is leveraging the platform to increase brand visibility and engagement. Learn how to effectively boost your brand's reach and impact.
Emotional feedback refers to customer sentiments and specific emotions that provide insights and perspectives on your brand and products. A customers emotions as they engage with a brand can be manifold, but they play a critical role in their purchasing behavior. Emotions, as triggers, can both draw customers to your brand and deter them. Gathering, analyzing, and understanding emotional feedback provides valuable insights into delivering a better experience.
Conversational surveys are revolutionizing how businesses gather customer feedback by creating engaging, personalized interactions that resonate with all age groups, from Gen Z to Gen X. These dynamic surveys adapt their follow-up questions based on responses, enhancing engagement and encouraging more comprehensive survey participation. This innovative approach not only improves customer experience but also yields richer, actionable insights that empower businesses to refine their strategies.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The emergence of generative AI has ushered in a new era of possibilities, enabling the creation of human-like text, images, code, and more. However, as exciting as these advancements are, data scientists often face challenges when it comes to developing UIs and to prototyping and interacting with their business users. Traditionally, building frontend and backend applications has required knowledge of web development frameworks and infrastructure management, which can be daunting for those with e
CX University (CXU), a leading provider of online Customer Experience (CX) education, has partnered with CRM Middle East to introduce the first comprehensive online CX certification program delivered entirely in Arabic. This collaboration aims to address the growing demand for specialized CX skills in the Middle East region. Set to launch towards the end of 2024, the program will offer a comprehensive curriculum covering essential CX concepts, strategies, and best practices tailored to the uniqu
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Generative AI continues to push the boundaries of what’s possible. One area garnering significant attention is the use of generative AI to analyze audio and video transcripts, increasing our ability to extract valuable insights from content stored in audio or video files. Speech data is unique and complex, which makes it difficult to analyze and extract insights.
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This post is co-written with Steven Craig from Hearst. To maintain their competitive edge, organizations are constantly seeking ways to accelerate cloud adoption, streamline processes, and drive innovation. However, Cloud Center of Excellence (CCoE) teams often can be perceived as bottlenecks to organizational transformation due to limited resources and overwhelming demand for their support.
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