Mon.Oct 30, 2023

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The Power of Beta Testing: Collecting Pre-Launch Customer Feedback

SurveySensum

In today’s fast-paced world of product development, launching a new product or service can be a make-or-break moment for a business. To increase the chances of success, companies must harness the power of beta testing to collect pre-launch customer feedback. This invaluable process provides businesses with insights that can be the difference between a successful launch and a costly failure.

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Consumer Insights and the Annual Drive-Thru Study

IntouchInsight

At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America. This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality.

Study 317
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Use AWS PrivateLink to set up private access to Amazon Bedrock

AWS Machine Learning

Amazon Bedrock is a fully managed service provided by AWS that offers developers access to foundation models (FMs) and the tools to customize them for specific applications. It allows developers to build and scale generative AI applications using FMs through an API, without managing infrastructure. You can choose from various FMs from Amazon and leading AI startups such as AI21 Labs, Anthropic, Cohere, and Stability AI to find the model that’s best suited for your use case.

Policies 140
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Harmonizing Humans and Artificial Intelligence in the BPO Industry

Helpware

Artificial Intelligence (AI) transforms every industry it touches. By incorporating AI and machine learning from advanced data analytics to automated customer support, this technology is permeating every facet of the business process outsourcing (BPO)world. With the AI industry’s trajectory aiming sky-high, from $86.9 billion in 2022 to a whopping $407 billion by 2027 , the gravitational pull towards integrating these technological marvels becomes undeniably compelling.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The “More Than Perfect” Business Model

ShepHyken

Top Takeaways: The hospitality mentality is key to creating a great customer experience in any type of business. Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. We can all learn from their methods. Living with customers means managing their experience from the moment they start considering a purchase to the time they return for another one.

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The “More Than Perfect” Business Model

ShepHyken

Top Takeaways: The hospitality mentality is key to creating a great customer experience in any type of business. Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. We can all learn from their methods. Living with customers means managing their experience from the moment they start considering a purchase to the time they return for another one.

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Optimove x Kilo Health

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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Unravelling the complexities of Early Stage Innovation Company (ESIC) investing

Pretium Solutions

Early Stage Innovation Companies can access tax incentives to attract investment Tax incentives are available to encourage investment in Early Stage Innovation Companies (ESIC). Although this type of investment can provide access to tax incentives, investing in an ESIC requires careful thought and preparation. Keep reading to learn more. Investing in Early Stage Innovation Companies can be a rewarding opportunity, not only in terms of potential returns but also due to the attractive tax incentiv

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Do you know why? Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. A lot goes into building a strong and sustainable strategy to make your local business stand out.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Drive profitable growth with planning and analysis

SAP Customer Experience

In today’s accelerating and increasingly interconnected business world, enterprises are constantly seeking innovative ways to improve their operations and drive profitable growth. A key challenge many organizations face is gapping the siloed nature of their finance processes and connecting them to a single value chain from the commercial processes all.

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Establishing a Key Account Management Process is Essential for Long-Term Profits and Success

Kapta Customer Success

Is your company hitting its retention, expansion, and revenue goals? It’s easy to blame the key account management (KAM) team when you fall short of company goals.

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9 Ways Brands Can Harness the “Kidult” Trend and Spin Nostalgia into Gold

2020 Research

The “Kidult” Trend , where adults embrace their inner child and indulge in nostalgic play, is a goldmine waiting to be tapped by brands. Nostalgia holds incredible power over adults, and by strategically harnessing this sentiment, brands can create meaningful connections that resonate on a deep emotional level. Here we explore nine strategies that will allow brands to leverage this trend and engage with their audience in a way that is both authentic and compelling.

Trends 52
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Définir l'IA générative : de quoi s'agit-il et comment l'utiliser en toute sécurité ?

Inbenta

Generative AI has caught the attention of consumers and businesses the world over. Many see Generative AI as a revolutionary new way to create novel content, speed up content development timelines, and act as a sorting tool capable of surfacing answers instantly. According to a recent report, more than 80% of Fortune 500 companies had teams actively using ChatGPT, a Generative AI platform. [1] Generative AI has also been the subject of increasing media and regulatory scrutiny.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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IT Managed Services Can Help Businesses Improve Customer Experience – Here’s How

CSM Magazine

In today’s highly competitive business landscape, providing an excellent customer experience is no longer an option; it’s necessary. Customers expect seamless, personalized interactions with businesses across various touchpoints. Achieving this level of customer satisfaction requires a robust IT infrastructure and the right technology solutions.

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Factorial Analysis: Definition, Types, and Best Practices

SurveySparrow

Are you someone who loves to get lost in the maze of numbers, or are you like me, who wonders (daily!) how experts make sense of the chaos? If you’re the former, you might have heard about factorial analysis and might be here for the thrill of it. But if you’re the latter, worry not; I was there once too. This blog will deal with all that you need to know about factorial analysis: meaning, types, how to conduct it, and even the best practices you need to follow!

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What is a Customer Experience (CX) Program

Feedbackly

A good and comprehensive CX program is a mark of your dedication to the clientele. While nailing customer experience is a challenging task like getting hold of the golden snitch, having a program in place will ensure you have a clearly thought-out strategy to achieve it. It will create the pathway to create happier and loyal clients, and the rewards will keep coming from there.

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15 Pawsitively Influential Pet Influencers

Brandwatch CX

Petfluencers are on the rise, earning big bucks from brand collaborations. Here are 15 influential pet influencers to watch.

Brands 59
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Customer Community Platforms: A Little More Conversation, A Lot More Action

Forrester's Customer Insights

Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? Yeah, me neither. The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers.

B2B 59
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15 Pawsitively Influential Pet Influencers

Brandwatch CX

Petfluencers are on the rise, earning big bucks from brand collaborations. Here are 15 influential pet influencers to watch.

Brands 52
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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Forrester's Customer Insights

Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

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16 Ways to Prepare for the Next Holiday Campaign

2020 Research

If you are just starting to think about your marketing strategy, you’re already behind—but it’s not too late.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Saying Goodbye To MQLs: Six MQL Myths Squashed To Shift Your Leads-Based Culture

Forrester's Customer Insights

A major challenge when switching from MQLs to buying groups is changing your organization’s culture and mindset, as well. Learn more in this week’s Saying Goodbye to MQLs blog.

Culture 55
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Customer Service Week: What It Is and Ways to Celebrate

Help Scout

Customer service folks are the ones most likely to interact with customers directly and have a large impact on how customers perceive your brand. One way you can celebrate and recognize their hard work is by participating in customer service week.

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Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage

Forrester's Customer Insights

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

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Making smart choices – AI & retail recommendations

My Customer

There’s no doubt that the tech industry experiences more paradigm shifts than most, thanks to rapid advances that are triggered by humans.

Retail 40
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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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The BoB World App Crisis: A Wake-Up Call for Strong Systems, Robust Processes, and Unwavering Ethics in Banking

Forrester's Customer Insights

Recently, the Reserve Bank of India (RBI) has imposed a ban on Bank of Baroda’s mobile banking app – BoB World. But why did this happen, and what can we learn from it? Let us dive into the details.

Banking 52
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Consumers Will Embrace Calm In 2024

My Customer

The spending spree phenomenon that ensued in 2022 after pent-up pandemic savings, also known as “revenge spending,” is over. Consumer.

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Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Forrester's Customer Insights

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.