Forrester's Customer Insights
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
Forrester's Customer Insights
FEBRUARY 17, 2024
Technology is critical to an organization’s success. This is obvious enough in industries where technology is fundamentally changing the customer experience. But even in something like paint manufacturing or government agencies, technology is critical – though critical in a different way than verticals experiencing significant tech disruption.
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