Tue.Mar 18, 2025

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Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX

eglobalis

In today’s rapidly evolving AI Agent experience landscape, Artificial Intelligence (AI) has become integral to enhancing customer service and experience efficiency and responsiveness. AI agents , including chatbots and virtual assistants, handle a significant portion of customer inquiries, offering immediate support and streamlining operations.

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[Experience Action Podcast] Build Your CX Scorecard

Experience Investigators by 360Connext

Customer support leaders are often trapped in a cycle of “number narration” – reporting metrics without connecting them to organizational value. In this insightful episode addressing a listener’s question about reporting as a new support leader, Jeannie dives into how to transform your customer support metrics into meaningful business impact stories.

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From Frustration to Adoption: Overcoming Barriers to Effective Chatbot Utilization

Calabrio

Analytics From Frustration to Adoption: Overcoming Barriers to Effective Chatbot Utilization Share Chatbots have transformed customer service by providing instant, AI-powered support that reduces contact center volume and improves operational efficiency. However, many customers bypass chatbots , opting instead to escalate to live agents at the first opportunity.

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Unleash AI innovation with Amazon SageMaker HyperPod

AWS Machine Learning

The rise of generative AI has significantly increased the complexity of building, training, and deploying machine learning (ML) models. It now demands deep expertise, access to vast datasets, and the management of extensive compute clusters. Customers also face the challenges of writing specialized code for distributed training, continuously optimizing models, addressing hardware issues, and keeping projects on track and within budget.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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A Study on How the World Makes B2B Supplier Contract Decisions

Heart of the Customer

Which is more important: rational or emotional factors? The Advanced Manufacturing Customer Experience Consortium (AMCX) is a group of the worlds top manufacturers. Its members are ground zero for Sigma Six, lean manufacturing, just-in-time supply chains, and reliability. Yet the group still wondered (with continuous debates and discussions), can manufacturers win through customer experience?

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Lesson #29 Revisited: Social Reviews Are Still Your Most Important Surveys—Because They’re Public!

PeopleMetrics

Social reviews have always been important, and that hasn't changed. In fact, they might be even more crucial today because they're public surveys available to everyone online. Especially if you're a B2C business, your social reviews on platforms like TripAdvisor, Google, Yelp, or OpenTable aren't just feedbackthey can make or break your brand reputation.

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Amazon Bedrock Guardrails announces IAM Policy-based enforcement to deliver safe AI interactions

AWS Machine Learning

As generative AI adoption accelerates across enterprises, maintaining safe, responsible, and compliant AI interactions has never been more critical. Amazon Bedrock Guardrails provides configurable safeguards that help organizations build generative AI applications with industry-leading safety protections. With Amazon Bedrock Guardrails, you can implement safeguards in your generative AI applications that are customized to your use cases and responsible AI policies.

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Follow 2025’s Google Business Profile guidelines to stay visible and avoid penalties

BirdEye

Imagine waking up one morning to find your business missing from Google. No warning, no explanationjust gone. Customers searching can no longer find you. This nightmare happens daily to businesses that unknowingly violate Google Business Profile guidelines. Dont let yours be next. In 2025, Google Business Profile guidelines aren’t just best practicesthey are critical rules every business owner must follow to stay visible.

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Build your gen AI–based text-to-SQL application using RAG, powered by Amazon Bedrock (Claude 3 Sonnet and Amazon Titan for embedding)

AWS Machine Learning

SQL is one of the key languages widely used across businesses, and it requires an understanding of databases and table metadata. This can be overwhelming for nontechnical users who lack proficiency in SQL. Today, generative AI can help bridge this knowledge gap for nontechnical users to generate SQL queries by using a text-to-SQL application. This application allows users to ask questions in natural language and then generates a SQL query for the users request.

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Future-Proof IT: Cost-Saving Strategies Every IT Leader Needs in 2025

With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.

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The Best Customer Insights Platforms for Smarter Decision-Making

Thematic

Let’s be real—understanding your customers isn’t easy. They leave feedback all over the place: surveys, reviews, emails, social media, customer service calls… and before you know it, you’re drowning in data. But here’s the kicker: That feedback is gold —if you know how to use it. The problem is most businesses don’t.

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Master Google My Business SEO: Essential strategies for local success

BirdEye

People no longer flip through the Yellow Pages to find a local plumber, restaurant, or shop. Today, when people need a service, they grab their phone and search on Google. If your business isnt showing up in those searches, youre missing out on potential customers actively looking for what you offer. Thats where Google My Business SEO plays a crucial role.

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Testing and experimentation is everyone’s problem – Interview with Shafqat Islam of Optimizely

Adrian Swinscoe

Todays podcast is with Shafqat Islam, President at Optimizely, who joins me to talk about a new research report they have just published called Tested to [] The post Testing and experimentation is everyones problem Interview with Shafqat Islam of Optimizely first appeared on Adrian Swinscoe.

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Advancing E-commerce with Generative AI Solutions

CSM Magazine

E-commerce has revolutionized the way businesses interact with consumers. Every day, millions of transactions take place online, making the e-commerce industry one of the most dynamic and fast-evolving sectors. However, with competition becoming fiercer and customer expectations higher than ever, businesses must find new ways to stand out. Thats where generative AI solutions come into play.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How Simple Outbound Dialing Mistakes Are Costing You

NobelBiz

A staggering 92% of business-to-customer interactions occur via voice , highlighting the enduring power of the phone call. As consumers increasingly seek trustworthy and personalized experiences from live representatives, the reliance on voice communications is only set to grow. However, many overlook a critical issue: 25% of business phone numbers are at risk of being mislabeled as spam or blocked entirely without their knowledge.

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How to Sell Your House: Choosing the Best Agent for Top-Tier Customer Service

CSM Magazine

When you’re selling your house, one of the most important decisions you’ll make is choosing the right real estate agent Working with a great agent means a smooth sale, top dollar for your house, and a fantastic customer experience. Think of it as having a personal advocate throughout the entire process. They will handle the paperwork and showings, while you sit back and relax.

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AI and CX: The Shift Toward Smarter, Seamless Service

Blake Morgan

AI is eliminating inefficiencies, personalizing interactions, and redefining serviceyet most companies still treat CX as a cost center instead of a competitive advantage. AI-powered experiences are faster, smarter, and more seamless than ever, but hesitation to adopt them is leaving many businesses vulnerable to customer frustration and declining loyalty.

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Why Too Many Choices are Sabotaging Your Customer Experience

DCX

📌🚀 Turn Every Team into Customer Champions Ready to cultivate a customer-obsessed culture? A CX Leader’s Guide to Organizational Buy-In is your playbook for ensuring that every department—customer service, sales, product, tech, finance, HR, and beyond—puts customers at the center of everything it does. Learn how to rally every department around customer obsession; click the button below to get started: Download the Free Guide Join the global community of 1,100+

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Google posts now get an AI Makeover: Boost your business’s visual appeal

BirdEye

Imagine turning every image you post on your Google Business Profile into a stunning, professional-looking masterpiece with just a few taps. Sounds too good to be true? Well, Google has made it possible with its latest feature: AI-powered backgrounds for your Google Posts. Starting now, you can enhance your photos with AI-generated backgrounds that will grab potential customers’ attentionno design skills required.

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Is Customer Success Paying Enough Attention to GenAI Today?

Forrester's Customer Insights

Last week we published two data snapshot reports from our Forresters State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms who primarily sell software, these short reports give bit of a unique look into the more sophisticated side of customer engagement.

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Balancing Customer Needs with Business Objectives in Research

dscout People Nerds

The old adage of customer is king remains true, but theres more to the story. See what Research and Design can do to achieve business objectives.

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Social Media Integration: How to Create a Seamless, Engaging Digital Experience

Brandwatch CX

Discover essential strategies to effectively integrate social media into your marketing efforts. Learn how to boost engagement and drive success. Read more.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Call For Entries: 2025 Forrester Technology Awards

Forrester's Customer Insights

Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities.

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Your Quick Guide to Understanding and Tracking Social Media Traffic

Brandwatch CX

Boost your social media traffic with these effective strategies. Discover practical tips that drive engagement and grow your audience. Read more.

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Are We Too Scared To Fly?

Forrester's Customer Insights

A Crisis In The Air Over the years that I’ve lived in Cincinnati, my nonstop options have dwindled as Delta has made a steady retreat from this market.

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Running NVIDIA NeMo 2.0 Framework on Amazon SageMaker HyperPod

AWS Machine Learning

This post is cowritten with Abdullahi Olaoye, Akshit Arora and Eliuth Triana Isaza at NVIDIA. As enterprises continue to push the boundaries of generative AI, scalable and efficient model training frameworks are essential. The NVIDIA NeMo Framework provides a robust, end-to-end solution for developing, customizing, and deploying large-scale AI models, while Amazon SageMaker HyperPod delivers the distributed infrastructure needed to handle multi-GPU, multi-node workloads seamlessly.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Align Product And Portfolio Marketing To Create Three Growth Trajectories

Forrester's Customer Insights

Portfolio marketers and product managers can work together to build a unified approach to growth that identities the most attractive market opportunities while determining the best product strategies to capitalize on them.

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NeMo Retriever Llama 3.2 text embedding and reranking NVIDIA NIM microservices now available in Amazon SageMaker JumpStart

AWS Machine Learning

Today, we are excited to announce that the NeMo Retriever Llama3.2 Text Embedding and Reranking NVIDIA NIM microservices are available in Amazon SageMaker JumpStart. With this launch, you can now deploy NVIDIAs optimized reranking and embedding models to build, experiment, and responsibly scale your generative AI ideas on AWS. In this post, we demonstrate how to get started with these models on SageMaker JumpStart.

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The State Of Services, 2025: Co-Innovation And Performance Pricing Set The Bar

Forrester's Customer Insights

Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth.