Fri.Jan 05, 2024

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5 Strategies to Gain VoC Insights from Knowledge Base

SurveySensum

A fitness app team was analyzing its user interactions. Their insights revealed a surge in “workout plans” and “nutrition tips” queries on their knowledge base. Here’s what they did – They updated the app’s navigation, featuring workout plans and nutrition advice. Content related to these topics was enriched, providing in-depth guidance and tips.

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Modernizing data science lifecycle management with AWS and Wipro

AWS Machine Learning

This post was written in collaboration with Bhajandeep Singh and Ajay Vishwakarma from Wipro’s AWS AI/ML Practice. Many organizations have been using a combination of on-premises and open source data science solutions to create and manage machine learning (ML) models. Data science and DevOps teams may face challenges managing these isolated tool stacks and systems.

Data 131
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7 Rules Guaranteed To Change Your Customer’s Habits To Gain ROI

Beyond Philosophy

Picture this: Your customers, like individuals, operate on habitual inclinations. So, if they habitually favor a competitor’s product or service, how does one instigate change? Here, we present seven potent ways to turn the tide. But before diving into these transformative strategies, let’s peer into the psychological underpinnings of habits. They possess distinct characteristics: A cue within our environment kickstarts the habitual response.

ROI 88
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Keeping Your New Year’s Resolutions

SaleMove

Change management in your contact center is a lot like keeping a New Year’s resolution: Here’s a few handy tips for both. The post Keeping Your New Year’s Resolutions appeared first on Glia Blog | Digital Customer Service Explained.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Empowerment: How Much Guidance Is Too Much – Or Not Enough?

Brad Cleveland Blog

If you want to bring out the best in your team, empower them to make their own decisions, and then back it up with the right amount of direction and support. But how much guidance do employees need? Watch several … Continue reading → The post Empowerment: How Much Guidance Is Too Much – Or Not Enough? appeared first on Brad Cleveland.

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Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk

Adrian Swinscoe

Today’s interview is with Phil Lewis and Claire Croft of Corporate Punk, an award-winning management consultancy that helps clients innovate and transform their business culture. Phil […] The post Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk first appeared on Adrian Swinscoe.

Culture 45
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LLMs: The Future of Customer Service Chatbots

kommunicate

Last Updated on January 5, 2024 Table of Content If you ask any business owner about the area that they would most like to automate, in a majority of cases, it would be customer support. Chatbots, virtual assistants, and today, LLMs, all are competing against the headset-wearing bunch. And with LLMs, it looks like the [.] The post LLMs: The Future of Customer Service Chatbots appeared first on Kommunicate Blog.

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7 New Year’s resolutions to maximize the value of your event data!

Forrester's Customer Insights

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Data 37
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Empowerment: How Much Guidance Is Too Much – Or Not Enough?

Brad Cleveland Blog

If you want to bring out the best in your team, empower them to make their own decisions, and then back it up with the right amount of direction and support. But how much guidance do employees need? Watch several … Continue reading → The post Empowerment: How Much Guidance Is Too Much – Or Not Enough? appeared first on Brad Cleveland.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Best 8 ActiveCampaign Integrations for 2024

SurveySparrow

It is easy to get lost in the CRM realm. But guess what? The solution is not that complex. Integrating your platform into ActiveCampaign might be the key. If you’re on the hunt for the best ActiveCampaign Integrations, you have come to the right place! Now, before you start googling, let’s take a look at the list we have come up with. (Oh!