The Power the Ultimate Question
Horizon CX
DECEMBER 27, 2019
The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. Developed by Fred Reichheld in 1993 and published in a Harvard Business Review article in 2003 entitled The One Number You Need to Grow his initial research suggested that the best and most effective way to predict profitable growth was for businesses to measure their customer’s disposition toward recommending them to others—assessing the customer’s world in a si
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