May, 2014

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Never Under Estimate the Power of a Thank You Note to Boost Customer Loyalty

Kristina Evey

'Thank You Notes Show You Care About Your Customers. Remember Thank You notes? The things that we encouraged to write as kids every birthday or holiday when we received gifts from relatives or friends? My own personal experience is that I didn’t enjoy writing them at all. But, my mom had a point – “They made an effort to purchase a gift with you in mind.

Loyalty 271
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The Unintended Consequences of Firing Customers and Talking About It

InMoment XI

Recently I have seen several very good articles about the occasional need to fire a customer. As usual, I think Colin Shaw had a lot of good things to say on the topic. The central theme of the argument is that employees deserve respect and that customers should not be allowed to abuse a company’s people.

Customers 220
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Online Surveys and CRM – The New Voice of the Customer

GetFeedback

When you tie your Voice of the Customer program into your CRM, you can centralize customer data and deliver an outstanding customer experience.

CRM 150
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Routing Customers for the Best Outcomes

Joe Rawlinson

'Your customers think they know who to talk to at your company to get their problem solved. The trouble is that your customers are wrong. Their assumptions are incorrect. Or you’ve changed since the last time they came to visit. It is your job to make sure you route your customers to the right place to solve their problem. This last week I visited a local government office to get a permit.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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4 Ways to Win with a Multi-Channel Contact Center with Service and Technology

Win the Customer

'Multi-channel is more important than ever as customers expect information to be available when instantly and through the channels they already use daily.

More Trending

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Orthodontists Wanting More Patient Referrals Drifting Away from Old School Tactics

Kristina Evey

'Successful orthodontists are the doctors that understand that the “Old School” method of practicing medicine simply won’t make it in today’s world. Patients are customers. Beyond quality orthodontic care, they are also looking for quality customer experiences and service. It’s a high touch industry and in need of more discussion and collaboration between the patient, their parents, and the orthodontist than has typically been seen.

Tips 185
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Is Your CXM Program Behind the 8 Ball?

InMoment XI

(Allegiance is pleased to feature this guest blog from Dave Fish at Maritz Research.) So it’s 2014–has been since January. Has your CXM system really changed in the last decade? I mean, not just shifting from mail to email, but fundamentally changed? If you aren’t thinking about the following, nay doing something about the following, you might be.

System 150
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Measuring ROI of Customer Centricity-Changes in Customer Value

CCO Council

'Customer executives are regularly challenged to prove the value of their initiatives. To demonstrate value, executives must speak the language of business so as to allow business leaders to make comparisons and tradeoffs. Executives are primarily interested in increasing revenue, decreasing costs, and mitigating risk. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors.

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How to Properly Celebrate Your Customer’s Birthday

Joe Rawlinson

'I recently had a birthday and was surprised to see my email inbox flooded with birthday greetings from companies I’ve done business with. The problem was that many of these emails were a total waste of time. Are you sending useless birthday emails to your customers? Let’s find out. I got two types of emails which are particularly noteworthy.

How To 141
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Increasing Your International Customer Base and Experience Online

Win the Customer

'You can offer your products and services to customers in another country but learning the culture in new markets is the key to an exceptional experience.

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Do consumers who spend more get better service?

Service Untitled

'While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent?

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The Best Way to Increase Patient Satisfaction, Care, and Loyalty

Kristina Evey

'HEALTH CARE DEPENDS ON EMPATHY AND COMPASSION. The most important investment to make in health care? It''s not the technology, not the office flow, not the insurance contracts, but rather focusing on the needs of the individual patients as human beings. It''s focusing on the patient themselves. Now, all of the above listed areas are clearly quite important.

Loyalty 149
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Is Your CXM Program Behind the 8 Ball?

InMoment XI

(Allegiance is pleased to feature this guest blog from Dave Fish at Maritz Research.) So it’s 2014–has been since January. Has your CXM system really changed in the last decade? I mean, not just shifting from mail to email, but fundamentally changed? If you aren’t thinking about the following, nay doing something about the following, you might be.

System 150
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Three Steps to Manage Customer Crises

CCO Council

'Customer crises strike without warning, and the chief customer officer must act swiftly and decisively to address root causes and begin rebuilding damaged customer relationships. Over my years of experience working with scores of chief customer officers, I''ve found three steps that are crucial in successfully managing any crisis: Build Strong Customer Insight Before Crisis Strikes.

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Explain the Hidden Surprises to Customers

Joe Rawlinson

'Do you like surprises? What about your customers? It is a great thing to pleasantly surprise your customers. However, if you know they are going to run into trouble or have an unexpected and unpleasant surprise, you need to step in there and make sure they aren’t caught off guard. The other day I went to In-n-Out Burger for lunch. After I placed my order, the employee reminded me that the burger comes with a Thousand Island-like sauce.

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What leads to un-economic Customer Experience investments?

Doug Leather

'It’s extraordinarily easy to make uneconomic investments in customer experience – much of the time and money ‘invested’ is wasted because organisations fail to understand the criticality of systems thinking and the need for ‘silo-busting.’ They also focus on how they ‘deliver’ experiences rather than understanding how people ‘have’ experiences. It is how people ‘have’ an experience that influences the choices they make in the pursuit of what they really want.

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Refining Your Value Proposition

Amity

Learning is essential in any business. This is especially true for early stage companies that are still defining themselves. In addition to making customers happier and more successful, your Customer Success team can serve a critical role by helping your organization clarify its Value Proposition. A six-step process shows you how. The Role of Learning.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Touchpoint Dashboard Sponsors Walker Cx Summit & Featured in Journey Mapping Workshop

Touchpoint Dashboard

'Touchpoint Dashboard is pleased to report that we recently served as a strategic sponsor at the 2nd Annual Walker B-to-B Customer Experience Summit held at the Arizona Biltmore Hotel in Scottsdale, Ariz, April 29-May 1. Walker Information is a renowned organization in the customer intelligence field, and has been for 70 years. We were honored to […].

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Is Your CXM Program Behind the 8 Ball?

InMoment XI

(Allegiance is pleased to feature this guest blog from Dave Fish at Maritz Research.) So it’s 2014–has been since January. Has your CXM system really changed in the last decade? I mean, not just shifting from mail to email, but fundamentally changed? If you aren’t thinking about the following, nay doing something about the following, you might be.

System 150
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Measuring ROI of Customer Centricity-Historical Correlations

CCO Council

'A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. For better or for worse, business executives are primarily interested in increasing revenue, decreasing costs, and mitigating risk. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors.

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Customer service teamwork

Very Best Service

'Customer service teamwork The human factor plays a key role in the delivery of excellent customer service and everyone recognises that having a well motivated and trained customer service employee will make a massive difference when interacting with customers and racing against the competition. Companies should not ignore that they could make the boat go even faster with a stronger emphasis on teamwork.

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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CMO’s Investment Priorities 2014 – I’m shocked

Doug Leather

'I downloaded an infographic [link] this morning from Customer Management Exchange Group that shows the Top 5 Areas of Investment for Marketing Leaders and how investment priorities have changed for strategic marketers over the last 12 months. Basically – I’m shocked! Allow me to qualify by acknowledging that I don’t have the formal definitions of each of the abovementioned investment areas (e.g.

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How to Build a Team of Customer Success Heroes

Amity

Dear Louise, Although we have a lot of trial participants for our SaaS product, we are finding it difficult to convert them and we are experiencing some churn. I think it’s time, perhaps overdue actually, to bring a customer success hero or two on board. The problem is, I don’t know what to look for or where to start. What should I be looking for? Is there a way to “test” them to see if they have the right skill set?

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Security Tech Crosses Over to New Frontiers

Customer Interactions

'Technology always seems to evolve in ways that we cannot anticipate. Who would have thought that a cellphone would go from having a singular purpose of making and receiving calls to being used for everything from filming videos to mobile banking? Today’s smartphone is a great example of how technology can cross over into entirely new applications.

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Customer Experience and Diets

InMoment XI

I’ve had the privilege of working with a diverse and rewarding group of clients over the past ten years, helping each to design and operationalize a customer experience strategy meant to breed loyalty and increased profitability. While each client situation is largely unique, both in terms of things that go well and in key areas.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Who Cares Whether the CCO Tweets?

CCO Council

'Now that “tweet” has become a verb, it seems that everyone has a Twitter, Facebook, Google+, and any other alphabet soup social media account. And rabid social media “experts” are calling for every C-level executive to embrace social media as part of their “new commitment to transparency.” Who cares whether or not the CCO tweets?

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The Single Most Important Element of All

Brad Cleveland Blog

“The third great wave of computing is upon us. It is an era of hyper connection, where billions of people and devices and things are connecting faster than ever. Some call it the Internet of Things. Some call it the Internet of Everything.

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Customer Experience, Systems Thinking, Analytical Thinking & Organisational Design.

Doug Leather

'To be customer-centric requires business capability to design and to consistently deliver a unique and distinctive customer experience to a selected set of customers in order to acquire, retain and to develop them efficiently. I was privileged to be taught by the late Dr Russell Ackoff at The Wharton School and he re-enforced my long held belief that one of the major challenges organisations face when trying to transform their business models to become more customer-centric is a lack of systems

System 51