Combine Text Analytics and Data Mining to Uncover Deeper Customer Insights
InMoment XI
OCTOBER 17, 2012
The explosion of digital and social media has changed the way we communicate – as people, as consumers, and as companies. While this has made hearing the voice of the customer easier than ever, it has also introduced a new challenge: too much information (or, as the Twitter Generation would say, TMI). Much of this content is unstructured text in comments or social media postings.
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