Charting Your Customer Loyalty Course
InMoment XI
APRIL 7, 2009
Every organization should have a clear picture of the attitude of their audience(s) toward their organization, and the satisfaction of mutual transaction points, as well as insights into where improvements could be made to positively improve that attitude and satisfaction. The means we use (Enterprise Feedback Management (EFM) technology, people, and processes) to get to what should be our end (better business) are essential to our success in reaching that end.
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