Nine Steps for Collecting Customer Feedback and Using that Feedback to Your Advantage
InMoment XI
MARCH 21, 2009
In the past, companies primarily collected feedback from customers in order to identify and solve customer problems, keep tabs on call center agents, and make some adjustments to their business. However, today, thanks to new feedback management technologies, many companies are now actively soliciting and using customer feedback to monitor and improve their business's performance, uncover new opportunities for growth, identify emerging trends, refine internal processes, and chart a course for the
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