Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Do You Give Your Customers an Experience – Or Just a Transaction?

ShepHyken

In the past few months, I’ve been to several concerts. I’d say the entertainers were legends in the industry. Two of them were Bob Dylan and Ringo Starr (of the Beatles). Both are talented beyond words. They both have successful careers. They have both been inducted into the Rock and Roll Hall of Fame. It’s important for you to know this, just in case you don’t know who they are.

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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators by 360Connext

There is an undeniable link between the customer experience (CX) and the employee experience (EX). But don’t just take my word for it: Engaged employees are proven to create better customer experiences. When organizations improve employee satisfaction, they also improve customer satisfaction. C-Suite leaders say employee experience is the top priority when thinking about customer experience.

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10 Ways to Get Back to CX Basics

Innovative CX

Why is it that customer service isn’t improving? Several recent studies suggest it is actually getting worse, not better despite the declining effects of the pandemic, supply chain issues and the like. If you’re like me, you engage with an organization’s customer service department at least once or twice each month. Sometimes I’m calling to place an order, other times asking a question - and then of course, there are the times when I’m calling to resolve some type of issue or complaint.

B2C 52
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Any successful business knows that understanding their customers is key to success. The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.

Data 195
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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The Advantages and Disadvantages of Live Chat Support

Comm100

The immediacy and convenience of live chat has catapulted the technology into a go-to support channel for consumers and an essential tool for businesses. Gone are the days when customers could only get slow and often frustrating support via email or phone. And far gone are the days when agents had little to no information about the customer they were speaking to and were restricted to serving one user at a time.

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A Comprehensive Guide to Omni-Channel Customer Experience

SmartMessage Blog

What is Omni-Channel Customer Experience? Omni-channel customer experience is an integrated approach to customer interactions across various channels. Omnichannel customer experience meaning is all about providing a unified and consistent experience, whether customers engage through a website, social media, or in-store. This strategy aims to break down silos between online and offline platforms, ensuring a cohesive journey.

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The ROI of Generative AI in CX: The Financial Case for AI Automation

TechSee

Enterprise leaders are constantly seeking innovative ways to improve their customer experience (CX), ideally while improving their bottom line. Generative AI is more than the hot trend of the year; it has the potential to improve and automate CX. However, the cost of AI talent, AI training, tuning, and refinement, as well as LLM consumption-based tokens at scale, begs the question, is Generative AI in CX a financially sound endeavor?

ROI 109
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Brand Management: What’s Customer Experience Got to Do with it?

ImprintCX Articles

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that will generate revenue, and the goal of customer experience is to deliver on the promises made by marketing — then these groups/functions/tasks ca

Brands 52
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5 Benefits of Dynamic Customer Segmentation

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Dynamic customer segmentation improves the customer experience. It goes beyond the traditional static models, offering a dynamic understanding of customer behavior over time. It’s an advanced Customer-Led Marketing technique that allows marketers to adapt their approaches based on real-time insights to deliver compelling, relevant, and personalized marketing messages.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Revolutionize Your Business with Customer-centric Solutions using Design Thinking

ECXO

Revolutionize Your Business with Customer-centric Solutions using Design Thinking As we sail through the digital age, organizations worldwide are riding the wave of digital transformation to enhance customer experience. Amidst this sea of change, one methodology has emerged as a lighthouse guiding businesses toward success – Design Thinking! Design Thinking, at its core, is a human-centered approach that empathizes with the user, understands their needs, ideates solutions, and prototypes,

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Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. With customer experience management emerging as a key growth strategy for companies across a wide variety of industries, the importance of delivering great experiences cannot be understated.

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Unlocking Innovation: AWS and Anthropic push the boundaries of generative AI together

AWS Machine Learning

Amazon Bedrock is the best place to build and scale generative AI applications with large language models (LLM) and other foundation models (FMs). It enables customers to leverage a variety of high-performing FMs, such as the Claude family of models by Anthropic, to build custom generative AI applications. Looking back to 2021, when Anthropic first started building on AWS, no one could have envisioned how transformative the Claude family of models would be.

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[Experience Action Podcast] Those Needy Customers!!

Experience Investigators by 360Connext

Ever felt like you’re walking a tightrope trying to satisfy high-maintenance clients while keeping your team’s spirits high? You’re not alone, and in this episode, we’re tackling that very challenge. Prepare to unlock the secrets of preempting client anxiety with proactive communication, and discover how a Customer Experience Mission Statement can become your North Star, guiding every client interaction to reflect your company’s core values.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Celebrating International Women’s Day at the European CX Organization.

ECXO

At the European Customer Experience Organization (ECXO) , we firmly believe that International Women’s Day on March 8th is significant and essential for acknowledging and celebrating the invaluable contributions of women across all spheres of life. ECXO celebrates the International Women’s Day on March 8th come and join us: [link] We are launching a yearly recognition program to honor outstanding women making significant contributions globally and are connected, in one way or another

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Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

It is hard to talk about survey methodology and practices without mentioning the Likert scale. While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. What is the Likert Scale? The Likert Scale, named after psychologist Rensis Likert, is a widely used tool in social science research and survey methodology for measuring attitudes, opinions, and

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Automate the process to change image backgrounds using Amazon Bedrock and AWS Step Functions

AWS Machine Learning

Many customers, including those in creative advertising, media and entertainment, ecommerce, and fashion, often need to change the background in a large number of images. Typically, this involves manually editing each image with photo software. This can take a lot of effort, especially for large batches of images. However, Amazon Bedrock and AWS Step Functions make it straightforward to automate this process at scale.

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25 Top “Thank You for Your Feedback” Responses for Improved Customer Relations

Retently

Acknowledging your customers with a “Thank you for your feedback” is more than good manners; it’s crucial for building lasting relationships. But how do you respond in a way that’s both genuine and impactful? Whether you receive enthusiastic praise or face critical remarks, we’ll give you relevant examples and know-how to make your every response count.

Feedback 138
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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How We Felt About What We Watched: Exploring Netflix Engagement and Sentiment

Brandwatch CX

How did consumers feel about the top 10 most-watched Netflix shows in 2023? Discover consumer sentiments and opinions in our latest research.

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Drip marketing: How to plan and execute effective campaigns

BirdEye

Have you ever heard of the “Rule of Seven?” It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. While this isn’t necessarily a hard and fast rule, there’s truth behind it — consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers. Today’s marketers understand this well.

Marketing 111
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Alida gains deeper understanding of customer feedback with Amazon Bedrock

AWS Machine Learning

This post is co-written with Sherwin Chu from Alida. Alida helps the world’s biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation. Alida’s customers receive tens of thousands of engaged responses for a single survey, therefore the Alida team opted to leverage machine learning (ML) to serve their customers at scale.

Feedback 136
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Building a National Gambling Addiction Safety Net in the US

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now One of the biggest challenges for operators and vendors in the US gambling market is the lack of funding for a national safety net. This means that the availability of problem gambling prevention and treatment services varies greatly across American jurisdictions, including in many where there is little or no public funding for such programs at all.

eBook 111
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The ROI of Generative AI in CX: The Financial Case for AI Automation

TechSee

Enterprise leaders are constantly seeking innovative ways to improve their customer experience (CX), ideally while improving their bottom line. Generative AI is more than the hot trend of the year; it has the potential to improve and automate CX. However, the cost of AI talent, AI training, tuning, and refinement, as well as LLM consumption-based tokens at scale, begs the question, is Generative AI in CX a financially sound endeavor?

ROI 109
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Culinary kudos: 35+ good restaurant review examples to use 

BirdEye

A positive review can substantially enhance your restaurant chain’s online presence and notably increase foot traffic. However, garnering such reviews is no small feat. Encouraging customers to leave feedback that highlights all the desirable aspects can be a daunting task. You can overcome this challenge by having a few well-crafted restaurant review examples handy.

Examples 111
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Efficiently fine-tune the ESM-2 protein language model with Amazon SageMaker

AWS Machine Learning

In this post, we demonstrate how to efficiently fine-tune a state-of-the-art protein language model (pLM) to predict protein subcellular localization using Amazon SageMaker. Proteins are the molecular machines of the body, responsible for everything from moving your muscles to responding to infections. Despite this variety, all proteins are made of repeating chains of molecules called amino acids.

Training 125
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How to Recruit Participants For UX Research | Alida

Alida

Participant recruitment is central to the quality of UX research. But recruiting the right people can be a full-time job on top of the research itself.

How To 100
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Too Much Technology Results in Customer Dissatisfaction

The DiJulius Group

#1 Predictor of a Child’s Lifetime Income / Howard Schultz Tell Starbucks’ Leaders They Lost their Soul / Wendy’s Walking Back Surge Pricing Strategy / No Dreams Left Behind Retailers Ditching Self-Checkout Lanes Industry giants such as Costco, Walmart, Target, Kroger, and Dollar General are reversing their strategy on the self-checkout lanes.

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How We Felt About What We Watched: Exploring Netflix Engagement and Sentiment

Brandwatch CX

How did consumers feel about the top 10 most-watched Netflix shows in 2023? Discover consumer sentiments and opinions in our latest research.

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How customer success leaders can help their teams manage stress

ChurnZero

If you’re a customer success leader in 2024, you’ve probably spotted the signs of stress among your CSMs over the last 18 months. You might be feeling the pressure too, and wondering if you’re the only manager affected. The good news is that you’re almost certainly not alone, suggests stress management and productivity coach Ryan Johansen—and that the sooner you understand this and take action, the faster you’ll learn to help yourself and your team manage stress better.