Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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Unwrapping Customer Loyalty: How to Drive Retention After the Holidays 

Optimove

Why It Matters: Understanding the dynamics of customer behavior is the key to creating Customer-Led Marketing strategies that drive retention. By focusing on factors such as initial purchase quantity and efficient return management, you can enhance the customer experience and cultivate lasting relationships that extend well beyond the peak holiday shopping season.

Loyalty 75
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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers.

Metrics 195
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3 Reasons Customer Journey Maps Fail

Seaton CX

Customer Journey Mapping is a critical tool for managing, measuring, and improving customer experiences. A successful customer journey map creates empathy for customers and sparks customer-centric change. It shows you where to invest your limited resources (time, people, and money) to change the customer experience. When those changes also improve business outcomes, your journey mapping initiative is a success.

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Win the Customer, Not the Argument

ShepHyken

In a confrontation with a customer, you have a goal: win the customer , not the argument. I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example. First, an interaction with a customer should never result in an argument. The best people in customer service, sales, or any frontline customer-facing job avoid escalating a confrontation to the level of a dispute.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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[Experience Action Podcast] Balancing Humans and AI in CX

Experience Investigators by 360Connext

Are you ready to uncover the secret to balancing human touch with the scalability of Artificial Intelligence (AI) in Customer Experience (CX)? Tune in and join Jeannie Walters on an insightful journey that takes us to the meeting point of tech and touch, where we examine the delicate dance between personalization and privacy. As we embark on this exploration, we draw inspiration from the likes of Amazon, Chewy, and Zappos, giants who have successfully integrated AI to create a human-centered exp

Analysis 143

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Why Investing in Customer Success Training Is a Smart Decision

CSM Magazine

For companies looking to stand out from competitive and crowded markets, it’s no longer enough to provide great products or services only. Today, a company’s success is also closely tied to its ability to provide exceptional customer service, which helps retain loyal customers and generate repeat business. However, delivering excellent customer service requires more than just hiring people and having the necessary tools.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Precedents for this approach include fitness, student performance, and most things in life. For example, in fitness, instead of miracle pills or constant weighing or Spanx®, it’s best to focus on calories eaten, calories burned, and mindset/stress management.

Metrics 62
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Best Customer Experience Books 2023 in Digital Data, Design and Centricity

eglobalis

Best Customer Experience Books 2023 in Digital Data, Design and Centricity The post Best Customer Experience Books 2023 in Digital Data, Design and Centricity appeared first on Eglobalis.

Data 368
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies.

Loyalty 59
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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QUI QUOTES Reminders about Leadership and Employee Engagement.

Bill Quiseng

English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed”. So, I encourage you to remind yourself and your colleagues every day about each one of these fifteen QUI QUOTES about leadership and employee engagement. ASSETS Your employees are not your most important assets. It is about how your employees FEEL about you and your company.

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Unleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience?

Beyond Philosophy

Unleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience ? I often say, “None of us are as clever as all of us.” However, sayings are more useful when they can spur action. So, we have a proposition for you: If you have something you want to say about experiences or technology, statistics, or reports, feel free to share them via video.

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True Personalisation is Unworkable for Customer Experience

eglobalis

True Personalisation is Unworkable for Customer Experience The post True Personalisation is Unworkable for Customer Experience appeared first on Eglobalis.

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Discovering new insights from early-career scholarship through the addition of >172M linked cited references from ProQuest dissertations and theses on the Web of Science

Clarivate

Students and researchers can easily locate new sources of research on diverse topics with the enriched ProQuest Dissertations & Theses Citation Index, as well as easily showcase their work and monitor impact over time. An academic career can be rewarding, but also marked by high stress [1]. Today’s researchers are challenged to balance multiple priorities and deadlines – from securing adequate funding for their work, to meeting the demands of a full teaching workload — all while publishing r

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Top strategies to boost your corporate reputation management

BirdEye

We live in a world where one tweet, review, or post can tip the scales for your brand. And, as a Birdeye survey points out, about 92% of people read at least two reviews before choosing a business. So, it’s pretty clear that corporate reputation management (CRM) isn’t just about following trends. It’s the heartbeat of your brand, silently yet powerfully shaping how people perceive your business.

Strategy 116
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How Any Business Can Adopt a Hospitality Mentality

ShepHyken

Top Takeaways: The hospitality mentality is a mindset that focuses on treating every customer as a valued guest, going beyond their expectations, and providing exceptional service. This mindset can be applied to every organization in any industry. A hyper-personalized experience is making the customer or guest feel like they are the only one that matters, even if it is only for a brief period of time.

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Boosting RAG-based intelligent document assistants using entity extraction, SQL querying, and agents with Amazon Bedrock

AWS Machine Learning

Conversational AI has come a long way in recent years thanks to the rapid developments in generative AI, especially the performance improvements of large language models (LLMs) introduced by training techniques such as instruction fine-tuning and reinforcement learning from human feedback. When prompted correctly, these models can carry coherent conversations without any task-specific training data.

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The Ultimate Guide to Choosing Customer Support Software

Team Support

In today’s customer-centric market, providing exceptional support is non-negotiable. According to research by Microsoft, 59% of consumers have higher expectations for customer service than they did the year prior. As customer expectations continue to rise, businesses must invest in robust customer support software to streamline interactions, enhance efficiency, and ultimately build lasting relationships.

Software 105
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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7 proven tactics to revamp your local reputation management 

BirdEye

A business’s local reputation is one of the most critical factors contributing to its success in a competitive market. A recent Birdeye survey showed that: 68% of consumers check reviews before they engage with a local business. 78% of consumers would not buy from a business with a negative reputation. 87% of consumers did not choose a business if they had a negative review in the last twelve months.

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Customer Loyalty in Fintech: Trish Wethman’s Transformational Approach

Blake Morgan

                                  For fintechs to keep customers loyal, a deep understanding of their needs and challenges is essential. Trish Wethman, Chief Customer Officer at Best Egg, a subsidiary of Marlette Funding, stands out in this respect. She has redefined customer experience (CX) in the fintech world by centering it around financial confidence.

Loyalty 105
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Getir end-to-end workforce management: Amazon Forecast and AWS Step Functions

AWS Machine Learning

This is a guest post co-authored by Nafi Ahmet Turgut, Mehmet İkbal Özmen, Hasan Burak Yel, Fatma Nur Dumlupınar Keşir, Mutlu Polatcan and Emre Uzel from Getir. Getir is the pioneer of ultrafast grocery delivery. The technology company has revolutionized last-mile delivery with its grocery in-minutes delivery proposition. Getir was founded in 2015 and operates in Turkey, the UK, the Netherlands, Germany, and the United States.

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Linking ESG Programs to Corporate Financial Performance: An Econometric Analysis Approach

CSM Magazine

As businesses increasingly prioritize the incorporation of environmental, social, and governance (ESG) initiatives into their daily operations, many executives are rightfully pondering not only the moral implications of responsible ESG practices but – perhaps more importantly – how to quantify their impact on corporate financial performance (CFP). In the contemporary corporate landscape, a notable 90 percent of ESG-focused respondents prioritize the environmental aspect, while 52 and 60 percent

Financial 105
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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Inbox to impact: Follow-up email examples + templates to try

BirdEye

Effective communication is the lifeline of business relationships. Email continues to be a dominant communication channel, with 73% of businesses relying on it for important announcements. In fact, 38% regard email as their most effective means of communication. But we’ve all dealt with the frustration of unreturned emails and missed connections.

Examples 110
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Understanding AI, ML & Co. in Contact Centers: Definitions and Explanations

MiaRec

Whether you haven't officially dabbled with Contact Center AI yet or you are a trailblazer, you will have heard different, confusing, and sometimes conflicting things about what Artificial Intelligence (AI) can and cannot do. At MiaRec, we have provided hundreds of contact centers with AI-based Voice Analytics and Quality Management solutions to monitor and improve customer service.

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Use custom metadata created by Amazon Comprehend to intelligently process insurance claims using Amazon Kendra

AWS Machine Learning

Structured data, defined as data following a fixed pattern such as information stored in columns within databases, and unstructured data, which lacks a specific form or pattern like text, images, or social media posts, both continue to grow as they are produced and consumed by various organizations. For instance, according to International Data Corporation (IDC), the world’s data volume is expected to increase tenfold by 2025, with unstructured data accounting for a significant portion.

Insurance 115
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Elevating Business Communications: Mastering Call Forwarding in the Modern Workplace

NobelBiz

Business call forwarding is a vital tool that seamlessly redirects incoming calls to ensure constant communication with clients and colleagues. It offers enhanced flexibility and customization compared to traditional methods, allowing businesses to tailor their call management strategies. With advanced VoIP features like simultaneous ringing and call queues, call forwarding enhances productivity and customer service.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Acing business reputation management for stellar branding

BirdEye

Have you ever wondered why people hesitate to buy something if there are no customer reviews? Did you even know that reviews older than three months might not be relevant for many customers? Yes, that’s true. In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. That’s why mastering business reputation management (BRM) is not just a smart move – it’s a requisite for your company’s success.

Brands 110
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One of The Biggest Mistakes Made Today Is Confusing Inertia With Loyalty

Beyond Philosophy

During a recent discussion with a valued client, I uncovered an interesting revelation. While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. What I observed wasn’t a steadfast commitment from their customers; rather, it appeared to be inertia.

Loyalty 88
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How Q4 Inc. used Amazon Bedrock, RAG, and SQLDatabaseChain to address numerical and structured dataset challenges building their Q&A chatbot

AWS Machine Learning

This post is co-written with Stanislav Yeshchenko from Q4 Inc. Enterprises turn to Retrieval Augmented Generation (RAG) as a mainstream approach to building Q&A chatbots. We continue to see emerging challenges stemming from the nature of the assortment of datasets available. These datasets are often a mix of numerical and text data, at times structured, unstructured, or semi-structured.

Chatbots 114