Heart of the Customer

DECEMBER 21, 2023

Authors: Topher Mitchell & Jim Tincher This blog is authored by Topher Mitchell, the creator of Qualtrics’ Value Advisory function, and Jim Tincher, the CEO and founder of Heart of the Customer. The article was originally published by Qualtrics. Customer experience is good for business. You believe that, and so does your leadership team. Unfortunately, […] The post To be a change maker in CX, focus on business outcomes appeared first on Heart of the Customer.

Leadership 78

Leadership Customer Experience Customers Strategy 78

Team Support

DECEMBER 20, 2023

As 2023 comes to a close, now is the time to reflect on wins and losses from throughout the year. Maybe you had a banner year—or maybe you’re celebrating just getting through turbulent times. Either way, before you pop that bottle of champagne, it’s time to start thinking about New Year’s resolutions for your customer support team. In today’s increasingly competitive marketplace, people—particularly those in customer support—are key to setting your company apart from the crowd.

Omni-Channel 108

Omni-Channel Social Media Training Feedback 108

Blueshift

DECEMBER 19, 2023

The Holiday Season often brings to mind the joy of giving and receiving, but not every gift hits the mark. Have you ever unwrapped a present that left you scratching your head, wondering if the sender really knew you at all? It happens more often than we think. Just like receiving a moldy fruitcake, customers often find themselves on the receiving end of experiences that feel disconnected, impersonal, and downright baffling.

Customer Engagement 105

Customer Engagement Data Engagement Customer Journeys 105

Zonka Feedback

DECEMBER 18, 2023

In the realm of customer service, the frontline staff serves as the face of a business. Their interactions with customers are important in shaping perceptions, loyalty, and overall satisfaction. To utilize the power of these frontline encounters and deliver a customer-centric experience, companies leverage a potent tool - frontline customer service surveys.

Survey 59

Survey Customer Experience Customer Service Feedback 59

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

ROI

Gainsight

DECEMBER 20, 2023

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. And this data can only come from effectively capturing and acting on insights measured through product analytics.

Customer Centricity 52

Customer Centricity Analytics Roadmap Customer Success 52

Beyond Philosophy

DECEMBER 21, 2023

I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence of AI keenly is customer market research. I thought we could discuss this here today since it likely affects many of you readers, too. A recent article by Qualtrics, “ AI Will Reinvent the Market Research Industry ,” had a couple of stats I wanted to share with you today, which include: 83% of researchers see AI as an industry opportunity, and 7% see it as a threat. 2

Analysis 88

Analysis Trends Customer Centricity Customer Insights 88

Lumoa

DECEMBER 19, 2023

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. Customer feedback is a precious resource for understanding what’s effective and what needs improvement. However, manually sifting through and evaluating this feedback can be incredibly time-consuming.

Analysis 195

Analysis Social Media Trends Feedback 195

The DiJulius Group

DECEMBER 20, 2023

Prepare for an enlightening conversation on how artificial intelligence (AI) is revolutionizing customer service and creating a significant competitive advantage! On today’s episode of The Customer Service Revolution, John’s guest, Aurélien Coq, an astute product manager at Eskers, will share how AI automation liberates customer service professionals from monotonous tasks and empowers them with new.

Customer Service 64

Customer Service Competitive Advantage Groups Customers 64

Gainsight

DECEMBER 21, 2023

For a long time, proactive vs reactive was a common debate among Customer Success professionals. Now, the verdict is in, and everyone agrees that proactive Customer Success Managers (CSMs) are best positioned to drive value and deliver a better customer experience. But when you’re an early-stage company, proactive management is difficult without the right resources and tooling.

Customer Success 52

Customer Success Company How To Effort Score 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

ECXO

DECEMBER 20, 2023

The European Customer Experience Organization (ECXO) is delighted to announce our first Linkedin live session in 2024: The Yes Code: Cracking the Practical Side of AI-Empowered Customer Conundrum with Lior Arussy at On February 7th at 2 pm CET – 1 pm GMT – 8 am EST Subscribe here: [link] Featuring one of the world’s leading authorities on customer experience, transformation, and change.

Airlines 207

Airlines Culture Innovation Groups 207

BlueOcean

DECEMBER 18, 2023

Customer care QA processes are moving from limited sampling to real-time, holistic analysis thanks to emerging conversation intelligence technologies that impact every corner of the contact center for the better. At a recent industry conference, the session on quality assurance began with the keynote speaker taking the mic, and boldly announcing: “when it comes to QA, monitoring one percent of one percent is BS, and we all know it.

Contact Center 177

Contact Center Industry Average Handle Time First Call Resolution 177

Experience Investigators by 360Connext

DECEMBER 20, 2023

Let’s talk about goals! We’ve seen a lot of them this year. Big ones. Small ones. But mostly…pretty vague ones! Customer experience work is challenging when the goals are ill-defined and success is never really measured. That’s why we’re curious…how did your CX objectives go this year? What’s your biggest objective for next year? (We’re curious about other things, too, like how do YOU know you’re doing a good job?

Survey 143

Survey Measurement Resources Customer Experience 143

AWS Machine Learning

DECEMBER 18, 2023

Artificial intelligence (AI) is one of the most transformational technologies of our generation and provides opportunities to be a force for good and drive economic growth. The growth of large language models (LLMs), with hundreds of billions of parameters, has unlocked new generative AI use cases to improve customer experiences, boost employee productivity, and so much more.

Guidelines 134

Guidelines Government System Analytics 134

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Retail

ECXO

DECEMBER 20, 2023

28 1 Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book, The One to One Future , the end of mass marketing and a shift to personalisation. Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results.

Customer Experience 156

Customer Experience Effort Score B2B ROI 156

Comm100

DECEMBER 18, 2023

Generative AI stands out as a groundbreaking development this year, showing particular promise in the realm of customer service. But with so much conversation around it, how many people really understand how Generative AI works? This blog post delves into this question, offering a straightforward explanation of Generative AI and how it really works.

Chatbots 130

Chatbots Training Customer Satisfaction Study 130

TechSee

DECEMBER 21, 2023

The latest technologies, trends & insights about Customer Service & Support of Things, for contact center and field service professionals.

Contact Center 124

Contact Center Trends Technology Customer Service 124

AWS Machine Learning

DECEMBER 20, 2023

Customers are faced with increasing security threats and vulnerabilities across infrastructure and application resources as their digital footprint has expanded and the business impact of those digital assets has grown. A common cybersecurity challenge has been two-fold: Consuming logs from digital resources that come in different formats and schemas and automating the analysis of threat findings based on those logs.

Data 131

Data Training e-support Policies 131

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

Employee Experience

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and share the key aspects of Totango and our software they find most beneficial. The best of both worlds: unmatched enterprise-grade implementation and usability The G2 Winter 2024 reports ranked Totango as the number one customer success softwa

Report 115

Report Effort Score Customer Centricity User Experience 115

BirdEye

DECEMBER 22, 2023

Riiing, riiing. Your customers are calling — don’t leave them hanging. According to our research, 35% of businesses still believe that phone calls are the most effective communication channel. Therefore, choosing the right phone system is critical for any small business. It’s not just about making calls; it’s about ensuring seamless communication, enhancing customer service, and supporting your business’s growth.

System 111

System Self Service Analytics Communication 111

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue.

Consumers 111

Consumers Survey Brands Marketing 111

AWS Machine Learning

DECEMBER 19, 2023

This post was written in collaboration with Ankur Goyal and Karthikeyan Chokappa from PwC Australia’s Cloud & Digital business. Artificial intelligence (AI) and machine learning (ML) are becoming an integral part of systems and processes, enabling decisions in real time, thereby driving top and bottom-line improvements across organizations. However, putting an ML model into production at scale is challenging and requires a set of best practices.

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Analytics Training Government System 130

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Report

SaleMove

DECEMBER 22, 2023

See 3 top trends for financial institutions in 2024 including delivering value with technology, generative AI, and the value of a unified interaction platform. The post Delivering Value and Efficiency Through Interactions appeared first on Glia Blog | Digital Customer Service Explained.

Interaction 108

Interaction Financial Trends Technology 108

NobelBiz

DECEMBER 19, 2023

Have you ever wondered how call centers manage the overwhelming number of customer calls, especially those tricky situations that require immediate attention? The secret lies in effective escalation management, a crucial aspect often overlooked. In this article, we’ll explore how technology can be a game-changer in managing call escalations, ensuring swift and satisfactory resolutions.

Call Center 105

Call Center Management Contact Center Wait Times 105

DemandJump

DECEMBER 19, 2023

While there are far more than three paths to content optimization , there are key elements of SEO you should keep in mind.

Marketing 104

Marketing Strategy 104

AWS Machine Learning

DECEMBER 20, 2023

Today we are excited to announce that the Llama Guard model is now available for customers using Amazon SageMaker JumpStart. Llama Guard provides input and output safeguards in large language model (LLM) deployment. It’s one of the components under Purple Llama, Meta’s initiative featuring open trust and safety tools and evaluations to help developers build responsibly with AI models.

e-support 130

e-support Training Conference Examples 130

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Sales

BirdEye

DECEMBER 18, 2023

Online reviews have rapidly become the top source of new leads, with 34% of marketers citing them as the number one channel for customer acquisition. And that’s just scratching the surface of their potential – one Birdeye’s latest data report found that 92% of consumers read at least two reviews before deciding whether to trust a business.

Tools 98

Tools Brands Social Media Multi-Channel 98

Gainsight

DECEMBER 19, 2023

A carefully crafted customer journey is not static. They shift and change with your products, your markets and even your go-to-market strategy. If you’re facing the need to revisit and revamp your customer experience, our discussion with Mai Elizer, Senior Solutions Engineer at Comeet , offered invaluable insights into constructing a predictable and efficient customer journey.

Customer Journeys 97

Customer Journeys Roadmap Comparison Exercises 97

Brandwatch CX

DECEMBER 20, 2023

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked. Having a hashtag associated with your event is also a useful way to track conversation about the event – both during and after – and therefore judge whet

Tips 96

Tips Marketing Engagement How To 96