How complex does a journey map need to be?
SuiteCX
JANUARY 13, 2020
We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. It was really a fascinating class – smart and discerning. There were a number of common questions and comments from both beginning and advanced CX Architects/Mappers. These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we?
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