Consumers Begin To Rekindle Their Energy Toward Brands
Forrester's Customer Insights
MAY 1, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Since early March, consumer energy has been diminishing; […].
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