Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

This week we feature an article from Liliana Petrova , founder of The Petrova Experience. She writes about preparing a productive and successful customer experience strategy and why it’s important to have one. This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. One of our questions assessed brand maturity in terms of customer experience strategy.

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Building a Customer Success Brand: From Service to Experience Focused

Strikedeck

Vincent Manlapaz, in an interview with Kyle Winward talks about how the evolution of consumer behavior has brought a new set of challenges for business leaders to stand out from competitors and why organizations should become an agent of experience than an agent of service.

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Customer Success ROI: How to Measure and Improve It

SmartKarrot

Any business function that you deploy towards your business goals must be measurable and generate returns. Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. Customers don’t leave your company until they stop getting value from your product.

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5 customer experience trends to watch for in 2021

GetFeedback

How to prepare for your customers' changing expectations in the New Year according to Forrester’s 2021 CX predictions.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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IBTM World Virtual 2020 goes live in a week

Storyminers

IBTM World Virtual is set for success with over 10,000 meetings due to take place over the three days of the event, which will this year take place completely online from the 8 th to the 10 th December. The virtual event will include three full days of meetings between the world’s largest and best-known destinations and suppliers with top calibre Hosted Buyers from some of the biggest global corporations, associations and agencies, as well as a comprehensive programme of education sessions.

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly.

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Complete guide to digital customer experience (DX)

GetFeedback

Everything you need to know about DX, including what a good program looks like and how to improve your existing one.

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Coffee Break Chat with Mike Wittenstein

Storyminers

The post Coffee Break Chat with Mike Wittenstein appeared first on StoryMiners.

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Cyber Monday Sale: 4 Offers To Make The Most Of 2021

Kerry Bodine

2020 has been a year … And we’re crossing every finger that 2021 is going to be brighter and better. We want to help you make that happen with four offers to bolster your customer experience efforts over the upcoming year. Now through Friday, December 4: Save $500 on our Journey Mapping Master Toolkit , the industry’s only solution to combine the expert instruction and ready-to-use tools you need to create effective journey maps.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Best Customer Service Phrases That Will Help in Any Tough Situation

Win the Customer

Being an exceptional customer service representative comes with specific requirements. One of them is understanding the effect of using service phrases. Your goal as a customer service employee is to hear problems and bring solutions. As long as you know how to solve the issues arising, you’re successful. However, communicating well 24/7 can be difficult.

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4 ways to use rNPS to boost retention in 2021, from our CX leader roundtable

GetFeedback

Relational NPS is a great check in with customers. It’s also a valuable tool you can leverage to boost retention in 2021. Here's what we learned from our CX leader roundtable.

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Another year, another Black Friday

Storyminers

Every year, we have another Black Friday. They just seem to be getting longer. Did you know that Black Friday traces its roots to a mini human-engineered stock market crash in 1869? That was when the term was introduced, but its use for the day-after-Thanksgiving discount day started in the 1950s. What’s interesting to me as an experience designer, strategist, and long-time marketing guy is how quickly Black Friday is changing.

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The Story Tells the Story

ShepHyken

What’s your story? What reasons compel your customers to do business with you? What gets them excited about doing business with you? Consider this. If you’re selling a trip to Hawaii, you probably try to paint a vision of a day on the beach, an amazing luau and a beautiful oceanfront balcony that includes a gorgeous sunset. The story you don’t tell—at least I hope you don’t—is the one that includes the technical specs of the engine on the plane that’s flying you to that exotic location, the type

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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Delivering the Service Customers Expect When the Unexpected Happens

NICE inContact

Agile software can make organizations more resilient and allow them to continue serving customers in the wake of disasters. Organizations need contact center software that supports multiple proactive customer service methods and makes digital channel implementation fast and simple. Providing customers with channel options, rather than restricting them to phone-only service, provides them with convenience and can ease stress.

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Everything You Need to Know About Customer Churn Rates

GetFeedback

This guide covers the basics of customer churn, including how it’s calculated.

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Fast Food. Fast Change.

Storyminers

Some brands are doing great at adapting to the massive amounts of change in our world. Overview. Chipotle impressed me this week with a new digital-only restaurant in New York (near West Point, home to nearly captive, heavy-exercising, and always-hungry cadets). Since nearly 50% of the chain’s orders are digital now, this new concept is designed from the ground up to be fast, efficient, cashless, COVID-friendly (is that an OK way to say ‘safe’?

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A Comprehensive Guide to Accessible User Research: Part 1 – Project Planning

dscout People Nerds

Researchers often want to include people with access needs in their studies but don’t know where to begin. This 3 part series covers the various considerations for adapting your practice to include people with disabilities.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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What’s New in the 2020 Survey of Business: Global CX Transformation

NICE inContact

Major transformations in customer experience and the contact center are well underway and accelerating this year such that businesses risk increases for companies being left behind by more agile competitors. The results are in from the latest survey of global customer experience leaders in the 2020 NICE inContact CX Transformation Benchmark, Business Wave.

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What is customer-centricity, and why is it important?

GetFeedback

Ensure that your company is creating incredible experiences for every customer by employing a customer-centric approach.

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What Is Your Formula for Delivering Powerful Customer Experiences?

Wired and Dangerous

Customers have changed! Research shows their expectations for customer service have increased significantly in the last 12 months. Forbes reports that 73% of companies with above-average customer experience perform better financially than their competitors. For today’s wired and dangerous customer any encounter with indifferent service fosters a quick exit to a new provider.

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Kustomer To Join Facebook, Helping Brands Thrive In The Digital Economy with Modern Customer Service

Kustomer

When we started Kustomer in 2015, we did so with the vision of reimagining customer service for a new generation of businesses and consumers. We understand consumers want more from the companies they do business with. They want effortless and seamless customer service across all communications and social channels. They want businesses to understand them and keep pace with how quickly their needs change – especially when there’s a question or issue.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Strengthen Your Customer Relationships with Service that Packs an Emotional Punch

NICE inContact

The right customer intelligence and quality management software provide a solid platform from which to launch customer engagement initiatives. Businesses that get this right will have loyal customers who are willing to buy more and refer friends and family.

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Amazing Business Radio: Philippe Mesritz

ShepHyken

How Chatbots Can Deliver Better Customer Service. Leveraging Technology to Amaze Your Customers. Shep Hyken interviews Philippe Mesritz , Khoros ’ first VP, Customers for Life. They discuss how chatbots and other technology can help deliver a better customer experience. Top Takeaways: Now more than ever, it’s incredibly important to pay attention to your digital customer experience.

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Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020 and Beyond

Alida

What does the 2020 shopper look like? Despite our best predictions from 2019, understanding the modern shopper has become more of a journey than a destination. With customer preferences, priorities, and behaviours changing daily, what worked last month no longer works today. This presents a huge challenge for brands looking to drive growth in the current retail environment.

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Slaying 6 Myths on Remote Visual Support

TechSee

Emerging technologies make bold promises. Whether they ultimately go mainstream or crash strongly depends on delivering the goods, but also on the buzz surrounding them. And when it comes to determining a technology’s potential, it’s essential to separate fact from fiction. Remote visual support is no different. Remote Visual Support Myths.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Refresh Your Quality Monitoring Program with these 15 Best Practices

NICE inContact

In today's experience economy, quality is more important than ever. Consumers are much less tolerant of low quality customer service experiences. On the flip side, they'll reward exceptional customer experiences (CX) with more purchases and referrals. Under these circumstances, contact centers can't afford to have agents who are indifferent about or resentful of quality improvement efforts.

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The 4 stages of contact center maturity and how to use them

Talkdesk

More than 60% of customers are extremely willing or very willing to switch brands to have a better customer service experience. Customer experience (CX) is critical to retaining and driving business and the mandate to improve it is constant. If your CX isn’t building brand love and loyalty, it’s time to transform your CX strategy to align with your company’s business goals and impact the bottom line.

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CX Loses a Visionary

Heart of the Customer

As I’m sure many of you were, I was shocked to hear of Tony Hsieh’s untimely death this past weekend. In case the name doesn’t ring a bell, Tony is the recently-retired CEO of Zappos. In that role, he shepherded an online shoe seller with annual sales around $1 million (Zappos started as ShoeSite.com) into […]. The post CX Loses a Visionary appeared first on Heart of the Customer.

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