Prioritizing projects with customer journey analytics
Beyond the Arc
MARCH 6, 2019
How can you make better business decisions? Imagine you work at a large bank. Your goal is to strategically choose which customer experience problems to solve first – where should you invest time and money to have the biggest impact? One way to rank issues is by expected profit alone. But that discounts the customer. Read More. The post Prioritizing projects with customer journey analytics appeared first on Blog @beyondthearc.com.
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