The Complete Guide to Detractors – How to Turn Them into Promoters
Retently
DECEMBER 4, 2019
Detractors are kind of a “taboo” topic in the business world – nobody really likes talking or thinking about upset customers. But those customers are actually vital for business development and this quote should sum up just how important they really are: “The brand is no longer what we tell the customer it is – it is what the customers tell each other it is.”- Scott Cook.
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